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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 10 No 3 (2022)" : 6 Documents clear
IDENTIFIKASI INDUSTRI KREATIF UNTUK MENDUKUNG DESA BANYUURIP DI KABUPATEN GRESIK SEBAGAI DESA WISATA BUNGA Aidil Primasetya Armin
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.483 KB) | DOI: 10.26740/jptn.v10n3.p1756-1765

Abstract

This study aims to identify the tourism village supporting industry in Banyuurip Village, Kedamean District, Gresik Regency, determine the existing condition of the tourism village support industry in Banyuurip Village, Kedamean District, Gresik Regency, and provide recommendations for the development of supporting industries in Banyuurip Village as a tourist village. The village that has the potential to be improved as a tourist village is Banyuurip Village which is famous for its flower market. Miru Hamlet and Pendem Hamlet located in Banyuurip Village have thousands of types of ornamental plant varieties that can be used as export commodities. The concept of the creative economy is expected to be able to build a village economy where the products produced are highly competitive. The existing creative industries will be seen for their existing conditions, whether there are any that need to be developed and maintained. This research is important considering thatBanyuurip Village has great potential to become a flower tourism destination in Gresik Regency. The research method used is descriptive statistical method and qualitative method. The result of this research is the realization of the Flower Tourism Village. The result of this research is the realization of the Flower Tourism Village. The results show that the type of supporting industry that has the potential to be developed is food and beverage, the majority of which are spread across four hamlets in Banyuurip Village along Bunga Tourism.
PENGARUH PANDEMI COVID-19 TERHADAP PENJUALAN UMKM Maynanda Maynanda; Ega Rahmawati; Akhmad Sabil; Dawam Mukhlish; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.99 KB) | DOI: 10.26740/jptn.v10n3.p1773-1779

Abstract

2020 is the year when the COVID-19 pandemic spreads to Indonesia. The Indonesian government is trying to prevent the spread of the COVID-19 virus by establishing PSBB and PPKM. The current PPKM policy affects the accommodation and sales sectors due to the lack of space to operate. This resulted in a decrease in revenue in sales. The marketing mix is ​​a marketing component that is effectively used in the business of selling culinary, fashion, services, and online shops. This study aims to determine the effect of the marketing mix on the influence of UMKM sales in the COVID-19 pandemic situation. The marketing mix studied included; products, promotions, people and processes. This research model is a case study by choosing UMKM as the object of this research. This research was conducted in the areas of Sidoarjo and Lamongan where there are UMKM sales under study. Data collection was taken using a survey method by distributing questionnaires to 43 respondents who sold UMKM. The sample collection method used is based on a non-probability technique, namely the convenience sampling technique. Data collection through a questionnaire took place for two days on 21-22 September 2021. The analytical method used is simple linear regression analysis and analyzed through the SPSS tool. The results found from the research are variable X is the COVID-19 pandemic while variable Y is the result of increasing UMKM sales or not.
PENGARUH PANDEMI COVID-19 TERHADAP INTENSITAS PENGGUNAAN E-WALLET Rachel Andriana; Arina Falabiba; Firnanda Permata Dilla; Muhammad Eka Marshanda Pramestyan; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.951 KB) | DOI: 10.26740/jptn.v10n3.p1766-1772

Abstract

The Covid-19 pandemic has forced some people's activities to switch from offline to online. These activities include work, school, including transaction activities. Transacting with e-wallet is an option during the pandemic because it can reduce direct contact The purpose of this research is to analyze and test the effect of the covid-19 pandemic on the intensity of e-wallet use. This analysis uses an independent variable, namely the covid-19 pandemic and the dependent variable, namely the intensity of e-wallet use. This type of research is quantitative research with data collection techniques through the distribution of surveys or questionnaires filled out by 100 samples. The analytical technique used in this research is simple linear regression with the help of SPSS 18 software. The results of this research indicate that the covid-19 pandemic positively affects the intensity of e-wallet use.
PENGARUH PENGGUNAAN INTERNET TERHADAP PENJUALAN PROVIDER INTERNET DI MASA PANDEMI COVID-19 Fitriana Nurochmatul Hidayah; Nur Arifah Maulida; Dhony Gymnastiar Ghazi; Yudha Mahendra Putra Susanto; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.653 KB) | DOI: 10.26740/jptn.v10n3.p1748-1755

Abstract

Penggunaan internet merupakan hal yang baru, di era teknologi internet menjadi salah satu kebutuhan yang sangat penting. Pengguna internet terbiasa bekerja, belajar, dan bersosial media. Penggunaan internet sendiri juga mempengaruhi perubahan budaya yang terjadi di suatu negara, disisi lain internet juga memberikan dampak positif bagi kemajuan ilmu pengetahuan secara global. Hal ini dapat kita lihat dari perkembangan generasi muda yang dapat mengakses internet dalam skala global. Kami telah melakukan penelitian terhadap 39 remaja tentang penggunaan internet dalam kehidupan sehari-hari. Dalam penelitian ini rata-rata remaja menggunakan internet sebagai media untuk belajar dan bekerja. Remaja juga menggunakan internet untuk bermain game online, meskipun penggunaan internet untuk game online memiliki dampak positif dan negatif dari hal tersebut membuat remaja memahami dampak penggunaan internet. Teknik pengambilan sampel yang digunakan adalah non-probability sampling. Teknik yang digunakan adalah analisis regresi linier sederhana. Studi ini menunjukkan adanya pengaruh penggunaan internet yang signifikan terhadap penjualan provider internet di masa pandemi COVID-19, artinya jika penggunaan internet meningkat maka penjualan provider internet juga akan meningkat. Kata kunci: internet; penggunaan internet; COVID 19; penyedia penjualan internet
PENERAPAN MODEL PROJECT BASED LEARNING PADA MATERI TEHNIK PROMOSI UNTUK MENINGKATKAN HASIL BELAJAR SISWA KELAS X-BDP1 SMK NEGERI 1 JOMBANG Fatihatin Naiyiroh
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.214 KB) | DOI: 10.26740/jptn.v10n3.p1739-1747

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pelaksanaan model pembelajaran Project Based learning sebagai usaha untuk meningkatkan keaktifan dan prestasi belajar siswa kelas X-BDP 1 Bisnis Daring dan Pemasaran SMKN 1 Jombang pada mata pelajaran Komunikasi Bisnis. Penelitian ini merupakan penelitian tindakan kelas. Data yang didapat adalah data dari hasil observasi pelaksanaan kegiatan oleh guru dan siswa, observasi keaktifan dan soal tes akhir siklus. Ada 2 Siklus dalam penelitian ini, Siklus pertama dengan model ceramah materi teknik promosi periklanan dan tehnik promosi penjualan kemudian diberikan test untuk mengetahui hasilnya. Siklus dua dengan model PBL di mana siswa harus menghasilkan suatu project dalam proses pembelajaran, siswa secata individu untuk membuat desain teknik promosi point of purchase. Kemudian dilakukan tes untuk mengukur hasil belajar siswa. Dalam siklus II disamping ada hasil kognitif juga ada hasil psikomotorik (gambar tehnik promosi Point of Purchase). Penelitian ini dilakukan di kelas X-BDP 1 tahun ajaran 2021/2022 SMKN 1 Jombang dengan jumlah 34 siswa. Hasil penelitian menggambarkan setelah diterapkan model PBL didalam siklus I hasil belajar siswa yang dibawah KKM ada 13 siswa, pada siklus II turun menjadi 6 siswa yang dibawah KKM. Rata-rata nilai pada siklus I 72,5 rata-rata pada siklus II meningkat menjadi 81,4. Disimpulkan bahwa dengan sedikit upaya KBM akan menjadi menyenangkan dan hasil belajar siswa semakin meningkat
ANALISIS PERILAKU KONSUMEN ELEKTRONIK PADA ONLINE-MARKETPLACE Finisica Patrikha; Rony Setawan
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.25 KB) | DOI: 10.26740/jptn.v10n2.p1732-1738

Abstract

This study was conducted to analyze consumer behavior in buying electronic devices through online-marketplaces based on consumer perceptions of brands, sellers' country of origin, store criteria, prices and service quality. Descriptive analysis is used to determine respondents' perceptions. A total of 134 respondents were obtained from respondents who filled out the questionnaire in full. The results showed that consumer perception of the brand, and the seller's country of origin became an important consideration in deciding to purchase electronic products through the online marketplace.

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