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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol 3, No 2 (2015)" : 4 Documents clear
PENGARUH EKUITAS MEREK DAN COUNTRY OF ORIGIN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA DI PASAMAN BARAT Eko Putra
Jurnal Apresiasi Ekonomi Vol 3, No 2 (2015)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.703 KB) | DOI: 10.31846/jae.v3i2.178

Abstract

This research is to find out how Brand equity and country of origin affect the purchase decision of Toyota in Pasaman barat. The result shows that brand equity’s variable (X1) and country of origin (X2) significantly affect the Purchase Decision (Y) with significant rate 0,000. The amount of, the influence of Brand Equity (X1) and Country of origin (X2) on Purchase`Decision (Y) is 0,334 or 33,4% that means the contribution of brand equity and country of origin’s influence on purchase decision of Toyota in Pasaman Barat is 33,4%. 66,6% influenced by other variables which are not included in this research. Keywords : Brand Equity, Country Of Origin dan Purchase Order
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA BANK NAGARI CABANG LUBUK SIKAPING Yurasti Yurasti
Jurnal Apresiasi Ekonomi Vol 3, No 2 (2015)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.075 KB) | DOI: 10.31846/jae.v3i2.181

Abstract

THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BANK NAGARI BRANCH LUBUK SIKAPING This study aims to determine how much the influence of the dimensions of service quality to the level of satisfaction felt by customers who use the services of Bank Nagari Lubuk Sikaping Branch. The model which is used in this study is the method of observation, interviews, questionnaires, and literature study by using a likert scale and sampling method used was accidental sampling a total of 100 samples. The analytical method used is multiple linear regression method (multiple linear regression). The results showed that the dimensions of service quality consists of Tangible (X1), Empathy (X2), Responsiveness (X3), Reliability (X4), and Assurance (X5) collectively - have the same positive effect. Where the regression equation Y = 10.671 + 0.688 X1 + 0.057 X2 + 0.318 X3 + 0.996 X4 - X5 + 0.209 + e. In addition, the F-test shows that the quality of services has a significant impact on customer satisfaction with a significant level of 0.000 or 0%. While based on partial test (t), all the variables also have a significant impact on customer satisfaction for Tangible significance level is 0.001, or 0.1%; Empathy is 0,001, or 0.1%; Responsiveness 0.001 or 0.1%; Reliability 0,000 or 0%; Assurance of 0.004 or 0.4%. Keywords: Customer Satisfaction, Tangible, Empathy, Responsiveness, Reliability, and Assurance.
PENGARUH SERVICE QUALITY TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Citra Suci Mantauv
Jurnal Apresiasi Ekonomi Vol 3, No 2 (2015)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.153 KB) | DOI: 10.31846/jae.v3i2.177

Abstract

The aim of this study is to find out how the Service Quality affecting Customer Loyalty and find out also whether the Customer Satisfaction acts as an intervening variable. From the results of this study, the variable Service Quality (X) significantly affects on customer loyalty (Y) where the regression coefficient is 0.308 with a significant level 0.000. However, the value of the regression coefficient variable Service Quality (X) increases from 0.308 into 0.589. The variable of Customer Satisfaction (I) as an intervening variable significantly affect on customer loyalty (Y) with regression coefficient 0.261 and significance level is 0.000. The amount of influence on Customer Loyalty Service Quality (Y) was 0.556 (R 2 = 55.6). In other words, The increase of the influence of the variables on Customer Loyalty Service Quality (Y) in the presence of intervening variables (Customer Satisfaction) amounted to 16.5% or from 55.6% to 7:21%. So, it can be interpreted that the variable of Customer Satisfaction (I) mediates partially (partial mediation) the relationship between the variables of Service Quality (X) to Customer Loyalty (Y). Keywords: Service Quality, Customer Loyalty, Customer Satisfaction
PENGARUH IKLIM ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP PEMBENTUKAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN DALAM RANGKA PENINGKATAN KINERJA M. Saleh Lubis
Jurnal Apresiasi Ekonomi Vol 3, No 2 (2015)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.662 KB) | DOI: 10.31846/jae.v3i2.176

Abstract

This research was conducted to investigate the influence of organizational climate and organizational commitment on organizational citizenship behavior (OCB) in order to improve employee performance. The object of research is the employee of STIE Pasaman Simpang Empat. The research conducted by the kausalistik relationships method. The test results showed that the organizational climate significant effect on OCB, organizational commitment significant effect on OCB, organizational climate significant impact on performance, organizational commitment significant effect on the performance and OCB significant impact on performance. The results of this study imply that the leader of STIE Pasaman Simpang Empat in improving employee performance through increased OCB should begin with efforts to improve the organizational climate and organizational commitment. Keywords: Performance, organizational citizenship behavior (OCB), organizational climate and organizational commitment.

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