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Mai Yuliza
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maiyuliza@stie-yappas.ac.id
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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol 5, No 3 (2017)" : 4 Documents clear
PENGARUH KEMUDAHAN, PROMOSI DAN KEPUASAN TRANSAKSI ONLINESHOPPING TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Survey Pada Konsumen Shopee.co.id) Elondri Elondri
Jurnal Apresiasi Ekonomi Vol 5, No 3 (2017)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.712 KB) | DOI: 10.31846/jae.v5i3.133

Abstract

This reserch is intended to see how ease, promotion and online transaction satisfaction affect online purchasing decisions (Survey on Shopee.co.id Consumers). From the result of this study obtained the convenience variables(X1) promotion (X2) and transaction satisfaction (X3) significant effect on the decision of online purchasing (Y) where the coefficient of multiple regression is 0,728 with a significant level of 0,000. The amount of influence of ease, promotion and satisfaction of online transaction to the decision to the decision of online purchase, from t test which can be seen in coeffecient table shows that alpha value for ease variable equal to 0,535 significant, promotion equal to 0,448 significant and variable of online transaction of 0,384 significant. This study was conducted using a sample of 100 people who have used shopee at least one time transaction. Keywords: Purchase Decision, Ease, Promotion andTransaction Satisfaction
DIURGENSI PENINGKATAN PEMANFAATAN PELABUHAN TAPAKTUAN KABUPATEN ACEH SELATAN PROVINSI ACEH Medi Nopiana
Jurnal Apresiasi Ekonomi Vol 5, No 3 (2017)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.61 KB) | DOI: 10.31846/jae.v5i3.129

Abstract

This review discusses the potential of South Aceh Regency generated by the economic sectors above. In addition, this study will discuss the current condition of Tapaktuan Port as well as the direction of development policy of South Aceh Regency to improve the utilization of Tapaktuan Port. The method of analysis in this research uses descriptive method, based on a series of data collection methods through literature study, observation and interview. Increased utilization of Tapaktuan Port still faces a number of challenges, including the non-functioning of Tapaktuan as a center of growth and economic accumulation of South Aceh Regency. Therefore. the need for the South Aceh Regency Government to consistently implement policies concerning the utilization of Tapaktuan Port, as well as create strong synergy between the government of South Aceh district with the central government in order to develop trade (ships follow the trade) and grow the less developed areas (ships promote the trade). Keywords: Tapaktuan Port, Regional Potential, Aceh Selatan Regency
ANALISIS KINERJA PEDAGANG PASAR ALAI DAN FAKTOR YANG MEMPENGARUHINYA Mery Trianita; Yuhelmi Yuhelmi
Jurnal Apresiasi Ekonomi Vol 5, No 3 (2017)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.727 KB) | DOI: 10.31846/jae.v5i3.134

Abstract

This study was conducted to determine how the influence of the initial capital, long effort and hours of work on the performance of the market traders alai Padang. The respondents are all traders who sell in the market of alai which has shops , a variety of types of businesses and turnover are almost the same. Sampling done by the census where all the population into the sample in this study as many as 56 people traders. To test the hypothesis, this research uses multiple linear regression analysis. The results of the analysis obtained that the initial capital and long efforts has a significant influence on the Performance of the market traders alai. While working Hours have no effect on the performance of the market traders Alai. Keywords : Initial Capital, Long Effort and Hours of Work
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL AVANZA DI KABUPATEN PASAMAN BARAT Mai Yuliza
Jurnal Apresiasi Ekonomi Vol 5, No 3 (2017)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.915 KB) | DOI: 10.31846/jae.v5i3.132

Abstract

The purpose of this research is to know the influence of brand image, product qualityand product innovation toavanza car consumer loyalty in west pasaman regency. Population is the users of avanza cars in west pasaman regency with a sample of 100 peoples. Withconvinience sampling method. The research instrument is questionnaire, the data obtained then processed using multiple linear regression analysis technique using SPSS, from the results of this reserach found the brand image variable (X1), product quality (X2) and product innovation (X3) have a significant effect on loyalty (Y) with a significant level of 0.000. The magnitude of the influence of brand image (X1), product quality (X2) and product innovation (X3) have significant effect on loyalty (Y) is 0,729 (R2 = 72,9%). Keywords: Consumer Loyalty, Brand Image, Product Quality, Product Innovation

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