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Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29860415     EISSN : 29859611     DOI : 10.47861
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen" : 23 Documents clear
Pengaruh Inflasi, Suku Bunga dan Kurs Terhadap Indeks Harga Saham Gabungan (IHSG) Pada Perusahaan yang terdaftar di BEI Susilo Adi; Rachmat Setyawan; Robby Andika Kusumajaya
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.943

Abstract

Main Problem: Differences in previous research on the influence of inflation, interest rates and exchange rates on the IHSG value. Purpose: to carry out a form of test and analyze inflation against the IHSG. Apart from that, it will also be analyzed how interest rates affect the JCI. Then it will also be analyzed how the exchange rate influences the JCI. Originality: This research focuses on conducting tests and analyzing inflation, interest rates and exchange rates in influencing the IHSG. Method: This research falls into the category of quantitative research. This research was carried out as a case study to provide a detailed, in-depth and comprehensive explanation of objects in a limited area. Results: Based on the results after testing the analysis system with a multiple linear regression model and by carrying out a t test, this way we can we conclude that a value of inflation and a value of interest rates have a negative influence on the value of the IHSG (composite stock price index), but meanwhile the value of an exchange rate has a positive influence on the IHSG ( composite stock price index).
Leveraging AI-Driven Marketing For Ethical Branding In MSMES Efendri Waruwu; Selvi Agustina
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.946

Abstract

This research aims to explore the utilization of AI-driven marketing strategies for fostering ethical branding in Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach, employing in-depth interviews with key stakeholders and content analysis of marketing campaigns. A purposive sampling technique is utilized to select participants from diverse MSMEs. Data analysis involves thematic analysis, identifying patterns and themes related to sustainability, AI integration, and ethical branding practices. The study reveals that MSMEs can effectively leverage AI-driven marketing to enhance their ethical branding initiatives, fostering consumer trust and loyalty while contributing to sustainable development goals. This research underscores the importance of ethical branding strategies driven by AI technologies in enhancing the sustainability agenda within MSMEs.
The Impact of AI-Driven Approaches on Product Branding in Ethical Business Practices Tiur Ayya Zakiyah
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.949

Abstract

This research investigates the effects of AI-driven approaches on product branding within the context of ethical business practices. The study aims to understand how AI technologies shape consumers' perceptions of brands and ethical considerations. Adopting a qualitative research model, data will be gathered through in-depth interviews and focus group discussions with consumers, marketing professionals, and AI experts. Sampling techniques will involve purposive and snowball sampling to ensure diverse perspectives. Data analysis will employ thematic analysis, identifying recurring patterns and themes related to AI's impact on branding and ethics. The study anticipates revealing insights into how AI influences brand strategies, consumer trust, and ethical implications, providing valuable guidance for businesses navigating AI integration while upholding ethical standards.

Page 3 of 3 | Total Record : 23

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