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Jurnal Ilmiah Komunikasi Makna
Published by Universitas Islam Sultan Agung
ISSN : 20872461     EISSN : 23374616     DOI : 10.30659/jikm
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Komunikasi Makna (E-ISSN: 2337-4616, P-ISSN 2087-2461) is a Scientific Journal published by the Department of Communication Science, Faculty of Language and Communication Science, Universitas Islam Sultan Agung (UNISSULA) Semarang. Jurnal Ilmiah Komunikasi Makna is intended to the national and international scholarly community. The aim of this journal is to publish high-quality articles dedicated to all aspects of the latest outstanding developments in the field of communication. Articles published are the results of research, bringing the new sights (scope) on Cultural Studies, Public Relations, and Media.
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 12, No 1 (2024): Februari 2024" : 5 Documents clear
The Effect of the "Less Waste, More Coffee" Campaign towards Increasing Green Awareness of Indonesian Work Coffee Consumers Salsabila, Shyiva Sarah; Astuti, Sri Wahyuning
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.35429

Abstract

This research aims to determine the effect of the "Less Waste, More Coffee" campaign on increasing green awareness of Work Coffee Indonesia consumers. The population in this research is Indonesian Work Coffee consumers with specified criteria. The sampling method uses accidental sampling technique. Types of primary and secondary data using simple linear regression analysis techniques. The results of descriptive data research on the campaign variable (X) show a magnitude of 83.69% and the green awareness variable shows a magnitude of 79.42%, which means that both variables are rated high based on the position of the continuum line. In the t hypothesis test, it was found that each independent variable and dependent variable had an influence. So, the campaign was proven to have an effect on increasing green awareness with an overall significance level of 0.000 (0.000 < 0.05) and it was found that H0 was rejected and H1 was accepted. So the campaign has an effect on increasing green awareness of Work Coffee Indonesia consumers.
Bandung's Superior Branding Strategy for the 213th Anniversary of the City of Bandung on Instagram Chaerunnisa, Puteri Devina; Parsono, Slamet
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.36125

Abstract

The Bandung City Public Relations branding strategy is an important reference in disseminating information to make Bandung superior in the 213th Anniversary of the City of Bandung. Instagram has become an effective social media for Bandung City Public Relations in disseminating this information. The purpose of this research is to find out how Bandung's branding strategy excels at the 213th Anniversary of the City of Bandung on Instagram @humas_bandung. Researchers use methods through a qualitative approach by collecting data from interviews, observations and documentation. This research uses branding strategies, namely fact finding, planning, action and communication, and evaluation of activities.  In the search for facts, Public Relations of the City of Bandung analyzed the data and facts of the 213th Anniversary of the City of Bandung and the application of the Bandung Superior tagline In making plans, Public Relations for the City of Bandung describes the data and facts in the agenda setting Bandung City Public Relations produces content and distributes it via Instagram; and Bandung City Public Relations evaluates each content to find out how far the Superior Bandung message has reached the public.
The Influence of the #MakeFetchHappen Campaign on MadForMakeup Brand Positioning Dinanti, Aurelia Dara; Astuti, Sri Wahyuning
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.36767

Abstract

The cosmetics industry is currently a very competitive industry, with various brands competing to win the hearts of consumers. In this competition, brand positioning is the main key in differentiating oneself from competitors. A persuasive marketing campaign is also an important factor in influencing consumer perceptions of a brand. This research aims to investigate the influence of the #MakeFetchHappen campaign on MadForMakeup brand positioning. A total of 153 respondents who were Instagram followers and consumers of MadForMakeup participated in this research. This research applies a quantitative research approach with descriptive verification analysis through the use of Hypothesis Testing (T Test and F Test). The analysis results show that attitude got the highest percentage, namely 82.01%, indicating a positive response from respondents to the campaign. The main finding of this research is that the #MakeFetchHappen campaign has a significant influence on MadForMakeup’s brand positioning, with a percentage of 67.6%. The remainder, around 32.4%, is caused by other factors, so H1 can be accepted. This research provides valuable insights for cosmetic marketing practitioners in planning effective campaign strategies to strengthen their brand positioning in a competitive market.
Indonesian National Army Information Centre’s Public Relations Communication Strategy Nugroho, Lidia Nur Ardelia; Astuti, Sri Wahyuning
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.36071

Abstract

The rise of negative news involving Indonesian National Army members has caused a decline in the image of the TNI. One of the issues that is of concern to the community today is the bad actions carried out by unscrupulous members of the Indonesian National Army in various regions. The use of the Instagram social media platform by the Indonesian National Army Information Centre is considered an effort to improve the image of Indonesian National Army agencies. The purpose of this study is to understand how Indonesian National Army Information Centre identifies specific problems or challenges in its efforts to build and maintain a positive image of the Indonesian National Army on Instagram. The research method used was qualitative, involving three people from the internal Indonesian National Army Information Centre in the field of Information and Internet, one lecturer who is an expert in the field of public relations, and three followers of the Indonesian National Army Information Centre’s Instagram account as external informants, two of whom is Indonesian National Army Information Centre’s staff. The results showed that the Indonesian National Army Information Centre had followed several stages proposed by Cutlip, Centre and Broom. However, in terms of activities on social media, especially Instagram, it still needs to be improved because the content is considered less varied and the way the Indonesian National Army conveys information and interacts with the public on Instagram still seems rigid.
Digital Branding of Bank BJB Cibinong in Building BJB DIGI Awareness via Instagram Tri Lestari, Martha; Natadisastra, Adhikara Candraraditya; Aziz, Rifqi Abdul
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.35779

Abstract

Bank BJB is the largest Regional Development Bank (BPD) in Indonesia. According to Bisnis.com, in the third quarter of 2023, bank BJB has the largest assets with an asset value of IDR 179.31 trillion, beating 9 national banks. This research discusses Bank BJB Cibinong's Digital Branding strategy which increases BJB DIGI awareness through Instagram. Bank BJB, the largest development bank in Indonesia with 65 branches, has a branch in Cibinong, West Java with a population of 5,643,838 in 2023. The aim is to analyze the use of Instagram @bankbjbcibinong in building awareness of BJB DIGI. Using a qualitative case study, data was collected via interviews and observations, analyzed using Digital Branding and New Media theory. The results show that Bank BJB Cibinong implemented a three-stage digital branding strategy: building credibility, increasing visibility, and creating a unique identity through promotional content, collaboration, mini vlogs, and philanthropic actions, with the support of the creative team. In conclusion, Bank BJB Cibinong is effective in utilizing Digital Branding for promotion and education, strengthening BJB DIGI awareness, but needs to increase the use of Instagram features and customer engagement.

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