cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
jurnalfikom@yahoo.co.id
Editorial Address
Jalan Raya Kaligawe Km.4 Semarang 50112
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Ilmiah Komunikasi Makna
Published by Universitas Islam Sultan Agung
ISSN : 20872461     EISSN : 23374616     DOI : 10.30659/jikm
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Komunikasi Makna (E-ISSN: 2337-4616, P-ISSN 2087-2461) is a Scientific Journal published by the Department of Communication Science, Faculty of Language and Communication Science, Universitas Islam Sultan Agung (UNISSULA) Semarang. Jurnal Ilmiah Komunikasi Makna is intended to the national and international scholarly community. The aim of this journal is to publish high-quality articles dedicated to all aspects of the latest outstanding developments in the field of communication. Articles published are the results of research, bringing the new sights (scope) on Cultural Studies, Public Relations, and Media.
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 12, No 2 (2024): Agustus 2024" : 5 Documents clear
Issue Management in Maintaining Digital Campus Reputation (Insan Cita Indonesia University Case Study in Facing Cyber Attacks in 2022) Ardina, Nike
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.39882

Abstract

AbstractAs the first digital campus in Indonesia and carrying a brand image as a university at the forefront of digital technology, UICI faced challenges with cyber attacks in the form of hacking of UICI's social media accounts. This attack not only has the potential to lose UICI's digital assets in the form of Instagram, but also has the potential to damage its reputation. So in handling and dealing with this potential crisis, UICI must manage the circulating issues so that they do not become a crisis. This research uses a qualitative approach and case study method with data collection techniques in the form of observation and documentation studies. The research results found that in managing issues, UICI formed a crisis team and appointed one person as a spokesperson who then succeeded in turning the situation around with proper issue management. This cyber attack provides an opportunity for UICI to prove the campus' brand image with technology. From this research, it is recommended for both UICI and other institutions to implement multi-layered security for digital asset managers. As well as forming guidelines in the form of strategies and management plans for the digital assets owned. Keywords: Digital Campus, Brand Image, Reputation, CyberAttacks, Issue Management AbstrakSebagai kampus digital pertama di Indonesia dan mengusung brand image sebagai perguruan tinggi terdepan dalam teknologi digital, UICI menghadapi tantangan berupa serangan siber berupa peretasan akun media sosial UICI. Serangan ini tidak hanya berpotensi meruginya aset digital UICI berupa Instagram, tetapi juga berpotensi merusak reputasinya. Maka dalam menangani dan menghadapi potensi krisis ini, UICI harus mengelola isu-isu yang beredar agar tidak menjadi krisis. Penelitian ini menggunakan pendekatan kualitatif dan metode studi kasus dengan teknik pengumpulan data berupa observasi dan studi dokumentasi. Hasil penelitian menemukan bahwa dalam mengelola isu, UICI membentuk tim krisis dan menunjuk satu orang sebagai juru bicara yang kemudian berhasil membalikkan keadaan dengan manajemen isu yang tepat. Serangan siber ini memberikan kesempatan bagi UICI untuk membuktikan brand image kampus dengan teknologi. Dari penelitian ini, direkomendasikan bagi UICI dan institusi lain untuk menerapkan keamanan berlapis bagi pengelola aset digital. Serta membentuk pedoman berupa strategi dan rencana pengelolaan aset digital yang dimiliki.Keywords: Kampus Digital, Brand Image, Reputasi, Serangan Siber, Manajemen Isu.
Media Digitalization in Improving the Image of Local Wisdom Based Tourism Villages in the City of Semarang Nurkholis, Nurkholis; Mubarok, Fikri Shofin
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.39207

Abstract

 The city of Semarang, as the capital of Central Java Province, has great tourism potential. There are various forms of tourism there, ranging from nature tourism to historical tourism, wildlife tourism, religious tourism, and others. Several tourist villages in the city of Semarang have been built, but their marketing is still not optimal. So the target number of tourist visits to the tourist village is still not as expected. In fact, various forms of tourist objects and villages can contribute to improving the economy of the surrounding community and Semarang City's locally generated revenue. To achieve this target, a digital-based tourism promotion strategy is needed. So here we will examine the urgency of media digitalization in order to improve the image of local wisdom-based tourist villages with a case study in the Kandri Tourism Village. This study uses a qualitative research method with a descriptive approach chosen to clearly explain the strategy for developing media digitalization to improve the image of local wisdom-based tourist villages in Semarang City. The data collection technique uses interviews and direct observation with informants in the Kandri Tourism Village. Then the research results showed that tourism based on local wisdom and the active role of the community were initiated by the Kandri Tourism Village Pokdarwis in packaging creative digital tourism promotions that could increase tourist visits. The right digital branding of Dewi Kandri is able to increase the positive image of the Kandri tourist village in the eyes of the public as a local wisdom-based tourist destination in Semarang City. 
Analysis The Influence of Instagram @Humas_Bandung Social Media Content on Public Opinion Nur Fitri, Aisyah Dzakiah; Imran, Ayub Ilfandy
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.37630

Abstract

Digital progress has positive and negative effects on society, with social media, especially Instagram, playing a key role in information dissemination. People form opinions based on the content they encounter online.One of them is the content on the @humas_bandung Instagram account which provides content for the public every day. This research was conducted to find out how much influence Instagram @humas_bandung social media content has on public opinion. There is one theory and one model used, namely the theory of The Circular Model of SoMe and the Model of the opinion formation process. The author uses quantitative research methods by distributing questionnaires via Instagram and Whatsapp addressed to 100 Instagram followers @humas_bandung. The data analysis techniques used in testing variables are descriptive analysis, normality test, simple linear regression analysis, coefficient of determination, and hypothesis testing. The results showed that there was an influence of Instagram @humas_bandung social media content on public opinion. Based on the coefficient of determination, the social media content variable (X) has an effect of 59.7% on public opinion (Y). Meanwhile, 40.3% is influenced by other factors that are not included in this study.
The Influence of Customer Experience on Brand Image on Alfagift Application Fakhira, Najma Nuha Noor; Primasari, Intan
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.38240

Abstract

Customer experience is vital for brand differentiation and influencing consumer perceptions, with a deep understanding of its impact on brand image being essential for winning over consumers and ensuring success. Customer experience includes interaction with the application, service quality, and ease of use. This study examines the influence of customer experience on brand image in the Alfagift application. A quantitative method was used to collect data through online surveys of 103 Alfagift application users. The data were analyzed using descriptive and verification analysis through Hypothesis Testing (T Test and F Test) and statistical techniques such as linear regression to test the relationship between customer experience and brand image. The analysis results show that brand attitude and behavior received the highest percentage at 71.11%, indicating a positive response from respondents towards the brand image. The main finding of this study is that customer experience has a significant influence on the brand image of the Alfagift application, with a percentage of 74%, while the remaining 26% is caused by other factors, thus H1 can be accepted. This study is expected to provide valuable insights for Alfagift in improving their customer experience and strengthening their brand image in the public eye.
Analysis of Instagram Social Media Management @livingintelkom in Forming Public Opinion on the Digistar Class Program Marvella, Sadira Ayu; Abdurrahman, Muhammad Sufyan
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.39502

Abstract

Digistar Class is a free and flexible online class program organized by PT Telkom Indonesia (Persero) Tbk through the Living in Telkom community, aiming to improve digital skills (hard skills & soft skills) for students and fresh graduates. This study analyzes Instagram social media management @livingintelkom in shaping public opinion towards the Digistar Class Program. Based on the Circular Model of SOME theory and the public opinion theory of Leonard W. Doob, this study identifies that @livingintelkom accounts successfully increase participation and positive sentiment through the strategy of "Share, Optimize, Manage, and Engage." Proper social media management, including the management of comments and direct responses, as well as the use of relevant and engaging content, has proven to be effective in attracting subscribers and building positive public opinion. Active interaction and quick response to participant input are also key in maintaining a positive image of the program in the eyes of the public. The results of the study show that this strategy has succeeded in increasing the number of registrants and strengthening positive public opinion of the Digistar Class Program.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 13, No 2 (2025): Agustus 2025 Vol 13, No 1 (2025): Februari 2025 Vol 12, No 2 (2024): Agustus 2024 Vol 12, No 1 (2024): Februari 2024 Vol 11, No 2 (2023): Agustus 2023 Vol 11, No 1 (2023): Februari 2023 Vol 10, No 2 (2022): Agustus 2022 Vol 10, No 1 (2022): Februari 2022 Vol 9, No 2 (2021): Agustus 2021 Vol 9, No 1 (2021): Februari 2021 Vol 8, No 2 (2020): Agustus 2020 Vol 8, No 1 (2020): Februari 2020 Vol 7, No 2 (2019): Agustus 2019 Vol 6, No 2 (2016) Vol 5, No 2 (2015): Volume 5 No. 2 tahun 2015 Vol 6, No 1 (2015) Vol 5, No 1 (2014): Februari-Juli 2014 Vol 4, No 2 (2014): Volume 4 No. 2 Vol 4, No 1 (2013): Februari 2013 Vol 3, No 2 (2013): Jurnal Ilmiah Komunikasi Makna Vol 2, No 2 (2012): Jurnal Komunikasi Makna Vol. 2 No. 2 Agustus 2011 - Januari 2012 Vol 3, No 1 (2012): Jurnal Ilmiah Komunikasi Vol. 3 No. 1, Februari – Juli 2012 Vol 2, No 1 (2011): Jurnal Ilmiah Komunikasi MAKNA Vol. 2 no. 1, Pebruari 2011 Vol 1, No 1 (2010): Jurnal Ilmiah Komunikasi Makna More Issue