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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2021)" : 5 Documents clear
Product Awareness of International Muslim Students in South Korea about the Importance of Halal Food Narariya Handani
Research Horizon Vol. 1 No. 1 (2021)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.595 KB) | DOI: 10.54518/rh.1.1.2021.1-6

Abstract

The objective of this study was to obtain the views of muslim international student about importance of halal food. This study was conducted in South Korean cities having muslim international students. The research design used was qualitative conducted with interview and field study with participant sample of international students in South Korea. The results showed the key themes explanation of halal food, importance of halal food, halal food price. More specifically, the results presented that among all students answer that they must eat halal food. They have to eat halal food as in rules in their religious tenet. Besides that, this was is considered not just because of the rule, but also purposing their healthy, where they highly perceive that halal food also mean hygienic food. From the discussion, it can be concluded that even the halal price is expensive, and it is not a big deal for muslim. They will buy it even it’s expensive. The results practically useful for local and international marketers to assess their marketing to muslim consumer in non-muslim countries as it will be good opportunity for marketers to gain some profit by sell halal food and increasing the product price.
Competitive Intensity, Innovation Capability and Dynamic Marketing Capabilities Ari Riswanto
Research Horizon Vol. 1 No. 1 (2021)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.066 KB) | DOI: 10.54518/rh.1.1.2021.7-15

Abstract

Competition intensity (CI), innovation capability (IC) and dynamic marketing capabilities (DMCs) are still an interesting problem for studies in scientific research. This study aims to determine the extent of the ability of innovation in mediating the effect of the intensity of competition on dynamic marketing skills. Quantitative descriptive becomes the method used in this study, with simple linear regression analysis and SPSS v 23 and Amos v. 23 software as a calculation tool, beginning with the measurement of the model using Confirmatory Factor Analysis (CFA) and Product of Coefficient Strategy analysis: Single Mediation Model, with a sample of 189 MSMEs engaged in the processing industry in Sukabumi. This study shows that the innovation capability variable (IC) can mediate the influence of competition intensity (CI) on dynamic marketing capabilities (DMCs) on MSMEs in Sukabumi, West Java, Indonesia in 2018.
The Role of Young Entrepreneurs in Labor Absorptions and its Implications to Family Economic Resilience Azhar Ulwan
Research Horizon Vol. 1 No. 1 (2021)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.029 KB) | DOI: 10.54518/rh.1.1.2021.16-27

Abstract

The purpose of this study is to determine the role of young online convection entrepreneurs in labor absorption and the obstacles faced by young online convection entrepreneurs as well as to analyze the implications of young online convection entrepreneurs in Bantul Regency on their family economic resilience. This research used a qualitative approach. Primary data is obtained from observations and in-depth interviews with 5 young entrepreneurs from 5 different online convection, namely Arto Convection, Apparelsae Convection, Convection San Project, ID Convection, and Indeepco Clothing. The data analysis technique used is interactive model data analysis. This study used data validity checking techniques, namely triangulation, and detailed description techniques. The results of the research showed that young entrepreneurs have a role in labor absorption and provide income to the owner convection. Some of the obstacles often encountered by young entrepreneurs of convection online are a constraint on the production, financial management, management of marketing, customer service online base, less qualified human resources constraints, and constraints background education entrepreneurs who are not majoring in business. Young online convection entrepreneurs have made several efforts to overcome these obstacles. Based on the analysis with the income contribution approach and the basic need approach, the impact of online convection makes the economic resilience of young entrepreneur families strong and resilient.
The Influence of Brand Equity and Service Quality on Purchase Decisions on Garuda Indonesia Airline Services Sri Wahyuni; Aurika Praninta
Research Horizon Vol. 1 No. 1 (2021)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.945 KB) | DOI: 10.54518/rh.1.1.2021.28-38

Abstract

Airlines business growth rapidly in Indonesia and makes all of the airlines service company try to compete to be the best. Quality of service has been a key on marketing topic. Branding is one of the interesting topics for study also because branding is a competitive strategy. The purpose of this study is to examine influence of brand equity and service quality of purchase decision of Garuda Indonesia airlines. The samples for the study were 110 people who already using Garuda Indonesia airlines service at least once. Method of data collection using online questionnaire by Google Forms with Likert Scale 1-10. The techniques of data analysis using Structural Equation Modeling (SEM) AMOS program version 21.0 to verify the causality of two research hypothesis. The result of this research indicates that there was no influence between brand equity and purchase decision. Moreover, the research also indicates there was no influence between service quality and purchase decision.
Empirical Analysis of Farmers Household Food Security Levels in Salatiga, Indonesia Wahyu Ariyadi
Research Horizon Vol. 1 No. 1 (2021)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.141 KB) | DOI: 10.54518/rh.1.1.2021.39-46

Abstract

This study aims to analyze the conditions of farm household food security levels and analyze the magnitude of the influence of factors such as farmer income, farmer education, farmer age, and number of family members on the level of food security of farm households in Sidorejo District, Salatiga City. This study uses data taken by survey methods and interviews with farmers as respondents. The number of samples used was 90 respondents, taken using the simple random sampling method in Pulutan Village, Kauman Kidul Village, and Blangkas Village as the areas where surveys and interviews were conducted with the largest number of farmer households registered in the Farmer Members Group in Sidorejo District. Data were analyzed using qualitative descriptive analysis, multiple linear regression analysis with the Ordinary Least Square (OLS) method, and the use of a proportion of food expenditure as an indicator for the level of food security of farm households. The analysis showed that statistically the factors of farmer income, farmer education, and the number of family members of the farmer had a significant effect on the level of food security of the household of the farmer, while the age factor of the farmer had no significant effect. Many as 55.56% of households have a proportion of food expenditure ≥ 60% or food insecurity. The rest, as much as 44.44% of households have food expenditure <60% or food security. Based on these results, the advice given is to increase farmers’ incomes by providing skills and training, as well as dissemination of policies on Sustainable Food Home Areas (KRPL).

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