cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
GENESIS SEMBIRING DEPARI
Contact Email
genesissembiring@gmail.com
Phone
+6285359562521
Journal Mail Official
genesissembiring@gmail.com
Editorial Address
Jl Sutomo Ujung No 28D, Medan
Location
Unknown,
Unknown
INDONESIA
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29622417     DOI : https://doi.org/10.55927/sospolbud.v2i1.
Core Subject : Social,
Social Sciences
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) is a journal that focuses on publishing research results or review articles on social, political and cultural topics. This journal publishes articles of high quality and has never been published either on online or offline platforms. The SOSPOLBUD journal is published twice a year, in January and July.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 71 Documents
 4   5   6   7   8 
Public Relations Communication Adaptation in Islamic University Branding for Gen Z Rasuli, Rasuli; Utari, Prahastiwi; Sudarmo, Sudarmo
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i2.15262

Abstract

This study explores how the Public Relations Division of Universitas Muhammadiyah Surakarta, as an Islamic higher education institution, adapts its branding messages on social media to reach and build a positive image among Gene Z. The study focuses on the BHP UMS , internal stakeholders, and an analysis of UMS’s social media content from January 2023 to May 2025. The method employed is a case study with a qualitative descriptive approach. The findings reveal that UMS Public Relations adapts the university’s branding messages through strategies involving content, symbols, language, and formats that align with the characteristics and trends of Gen Z, without neglecting institutional values rooted in Al-Islam and Kemuhammadiyahan. This contributes to UMS’s positive image. These findings have significant implications for strengthening Public Relations’ communication adaptation strategies in university branding toward Gen Z, without disregarding institutional values.

Page 8 of 8 | Total Record : 71

 4   5   6   7   8 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): July 2025 Vol. 4 No. 1 (2025): January 2025 Vol. 3 No. 2 (2024): July 2024 Vol. 3 No. 1 (2024): January, 2024 Vol. 2 No. 2 (2023): July 2023 Vol. 2 No. 1 (2023): January, 2023 Vol. 1 No. 1 (2022): July 2022