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Suwandi S. Sangadji
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PROCURATIO: Jurnal Manajemen dan Bisnis
Published by PT. Sangadji Media Publishing
ISSN : 2828870X     EISSN : 28288718     DOI : 10.62394/projmb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The PROCURATIO is intended to be the journal for publishing articles reporting the results of research on business and management. The PROCURATIO invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, agribusiness and insurance. The PROCURATIO accepts articles in any business related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. The primary criterion for publication in PROCURATIO is the significance of the contribution an article makes to the literature in management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 2 (2025): July - December" : 5 Documents clear
Branding Strategies to Enhance the Appeal of Cultural Heritage Sites for International Tourists Iswanto, Dedy; Irsyad, Ziqrurrahman; Sudarta; Fuzail, Muhammad; Gamri, Muhammad
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.150

Abstract

Purpose – This study explores the application of branding in enhancing the attractiveness of cultural heritage sites for international tourists. It investigates the role of branding in shaping tourist perceptions, increasing revisit intention, and improving visitor satisfaction. Design/method/approach – A Systematic Literature Review (SLR) was conducted using literature from Scopus, DOAJ, and Google Scholar. Keywords like "branding," "cultural heritage sites," "tourist attraction," and "tourist perception" were used to select studies published between 2014-2024. Findings – Effective branding strategies, including authentic brand images, experiential marketing, and emotional attachment through historical nostalgia, positively influence tourists’ perceptions and satisfaction. Branding also contributes to local tourism growth and job creation. However, challenges such as information overload and commercialization, which may compromise cultural values, remain. Digital technologies enhance global visibility and cultural narratives. Implications – The study underscores the need for balancing commercial appeal and cultural preservation in branding strategies. Policymakers and tourism managers should focus on authentic branding to attract and retain international tourists. Novelty/Originality – This research offers new insights into how branding influences cultural heritage tourism, particularly regarding the role of digital technologies and the challenges of over-commercialization.
Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences Rasyid, Reizano Amri; Anshori, Mohamad Yusak; Adinugroho, Mochtar; Candraningrat; Wulansari, Yuli Yanti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.179

Abstract

Purpose – This study aims to investigate the influence of consumer ethnocentrism (CETH), perceived quality, and perceived price on the purchase intention of Generation Z university students in Indonesia. Grounded in Consumer Value Theory (CVT), this research specifically examines preferences between domestic and imported fashion products, intending to understand the key factors shaping Gen Z's purchasing decisions on e-commerce platforms. Design/method/approach – This research employed a quantitative approach. Data were collected via an online survey (Google Forms) over two months, yielding 380 valid responses from Generation Z students who frequently purchase local fashion products on e-commerce (Shopee and Tokopedia). The data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables, ensuring construct reliability and validity. Findings – The results show that perceived quality and perceived price significantly influence consumer ethnocentrism. Furthermore, this study confirms that perceived quality, perceived price, and consumer ethnocentrism each exert significant positive effects on purchase intention. Implications – These findings offer crucial practical insights for domestic fashion brands. To compete effectively and attract Generation Z consumers, local brands are strongly advised to prioritize product quality, maintain competitive pricing, and leverage cultural alignment to build ethnocentric sentiment. Novelty/Originality – The originality of this research lies in its specific focus on the Generation Z demographic in Indonesia within the context of domestic vs. imported product competition in the digital era. This study fills a literature gap by analyzing the determinants of purchase intention on leading e-commerce platforms, providing fresh insights into this key consumer segment.
Marketing Communication Strategies for Consumable Products in Emerging Markets: Insights from Indonesia Mayendri, Edelwis Tiara Poespa; Ningsi, Tri Wahyu Retno
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.230

Abstract

Purpose: This study aims to explore marketing communication strategies for consumable products in emerging markets, with insights drawn from Indonesia’s rapidly evolving digital commerce environment. As competition intensifies in terms of price, product quality, and promotional activities, businesses face growing challenges in developing effective marketing communication approaches that enhance brand positioning and customer engagement. This research seeks to identify key elements and best practices of marketing communication strategies suitable for consumable product sectors operating in highly competitive online marketplaces. Methodology: A qualitative approach was employed, guided by Kotler and Keller’s Integrated Marketing Communication (IMC) framework and P.R. Smith’s SOSTAC model. Data were collected through in-depth interviews and observation of business actors engaged in online commerce in Indonesia, with particular reference to the implementation of marketing strategies on leading e-commerce platforms such as Tokopedia. The study emphasizes the formulation, coordination, and execution of digital marketing communication strategies in a dynamic online retail environment. Findings: The results reveal that successful marketing communication strategies for consumable products in emerging markets involve a combination of advertising, publicity, and interactive digital engagement. Consistent brand messaging across online channels, rapid customer response, and the use of promotional events were identified as crucial factors in strengthening consumer trust and loyalty. The effective integration of IMC components within e-commerce ecosystems supports sustained competitiveness and brand differentiation. Originality/Novelty: This study offers new insights into how integrated marketing communication frameworks can be adapted for consumable product marketing in emerging markets. It highlights the strategic role of e-commerce platforms as adaptive media for digital marketing communication and brand engagement in Indonesia’s dynamic marketplace.
Transformational Leadership in Practice: A Qualitative Organizational Analysis Ramadhan, Reza Dwi; Razanah, Filda Syafira; Fadhilah, Fathin; Izzati, Umi Anugerah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.196

Abstract

Purpose – This study aims to analyze the application of transformational leadership style in improving employee performance through an organizational diagnosis approach at PT X. Design/method/approach – The article uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, participatory observation, and document analysis to obtain a comprehensive picture of the leadership patterns applied. The analysis was conducted using an organizational diagnosis framework that covers four main aspects: organizational structure, task distribution, technology utilization, and human resource management. Findings – Results show that the application of transformational leadership by leaders at PT X has a significant impact on increasing work motivation, organizational commitment, and individual effectiveness in task execution. Leaders who are able to act as inspirers, facilitators, and role models have been proven to encourage more positive work behavior, strengthen team collaboration, and increase orientation towards common goals. Implications – The study provides practical insights for organizations in designing more adaptive and change-oriented managerial strategies, particularly in the context of organizations in Indonesia. Novelty/Originality – This research provides an initial contribution to the discourse on contextual leadership in Indonesian organizational environments and serves as a basis for the development of leadership approaches that are more responsive to organizational dynamics.
The Influence of Social and Lifestyle Factors on Buying Interest in Fashion at Thrift Shops in Kolaka Regency Lista, Lista; Titing, Andry Stepahnie; Zul Bay, Agus
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.199

Abstract

Purpose – This study aims to examine the influence of social factors and lifestyle on consumers’ buying interest in fashion products at thrift shops in Kolaka Regency, Indonesia. Addressing a gap in prior research, this study focuses on a non-metropolitan context where empirical evidence on second-hand fashion consumption remains limited. Design/method/approach – A quantitative explanatory research design was employed. Data were collected from 100 thrift shop consumers in Kolaka Regency using purposive sampling. A structured questionnaire was administered to capture respondents’ perceptions of social factors, lifestyle, and buying interest. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0 to assess the relationships among the studied variables. Findings – The findings reveal that both social factors and lifestyle have a positive and statistically significant effect on buying interest in thrift fashion products. Social factors, including peer influence, family recommendations, and perceived social recognition, play a substantial role in shaping consumers’ purchase intentions. In addition, lifestyle dimensions—such as activities, interests, and opinions—significantly contribute to consumers’ inclination toward thrift shopping, indicating that thrift fashion aligns with personal values and daily consumption practices. Implications – The results of this study provide practical and managerial implications for thrift shop entrepreneurs and fashion marketers, particularly in non-metropolitan and emerging market contexts. Understanding that buying interest is strongly influenced by social interactions and lifestyle orientation enables businesses to design more targeted marketing strategies, such as community-based promotions, peer-driven campaigns, and lifestyle-oriented branding. Policymakers and local creative economy stakeholders may also use these insights to support sustainable consumption initiatives by promoting second-hand fashion as an economically accessible and environmentally responsible alternative. Novelty/Originality –This study provides empirical evidence on thrift fashion buying interest in a rural Indonesian context, integrating social and lifestyle perspectives rarely examined jointly.

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