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Deddy Ibrahim Rauf
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INDONESIA
(JIMBE)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29877156     DOI : 10.59971/jimbe
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE) adalah jurnal yang ditujukan untuk mempublikasikan hasil penelitian Manajemen seperti Manajemen Pemasaran, Manajemen Keuangan, Manajemen SDM, Manajemen Operasi/Produksi, Manajemen Bisnis dan Kewirausahaan sebagai pengembangan pengetahuan serta berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Dewan redaksi memutuskan makalah mana yang akan diterbitkan di JIMBE setelah ditinjau oleh reviewer yang ditunjuk (double blind review). Penulis akan diberitahu tentang komentar dan saran peninjau.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 15 Documents
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Search results for , issue "Vol 1 No 4 (2023)" : 15 Documents clear
Penerapan Konsep Sustainable Terhadap Industri Fashion Halal Ditinjau dari Perspektif Islam: Studi Kasus Usaha Jahit Wati Ashari , Fara Sofia; Muhamma Arif; Reni Ria Armayani Hasibuan
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.130

Abstract

This research aims to analyze the potential and obstacles in implementing the sustainable concept in the halal fashion industry from an Islamic perspective in Wati's sewing business. In the research the author used a descriptive method with a qualitative research type. Research data was collected using interviews, observation and documentation. The results of this research are that the wati sewing business has not implemented the sustainable concept in its business due to a lack of awareness and understanding of the sustainable concept. In the Islamic view, the application of the sustainable concept has a significant impact. As caliph on earth, Wati's sewing business manager has moral and ethical responsibilities in carrying out its operations. There are several strengths if the sustainable concept is applied to the wati sewing business, namely responsibility for the environment, opportunities for innovation, attractiveness for consumers and the wider market, and a pleasant work environment. However, there are also weaknesses, namely financial limitations, technological limitations, limited human resources and lack of training.
Penerapan Starategi Marketing pada Masa Pandemi Covid-19 dan PPKM Darurat Mardhani Syam, Andi Zulitsnayarti
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.134

Abstract

This research was conducted to determine the marketing strategies implemented and the impact felt by MSME players during the pandemic and emergency PPKM. The object of this research is MSME actors. The method used is a qualitative research method. Types based on literature reviews, with descriptive, analytical, verification and exportative approaches. The type of data collected is secondary data which comes from collecting data reported from research journals, from newspapers or from research. The data analysis technique uses a model in the form of qualitative data analysis in the form of a literature review of various literature and conclusions. From the research results above, it can be explained that this marketing strategy can be applied among the public with a delivery system and introducing various marketing products on social media. This strategy provides good prospects for increasing sales figures for MSME products that are experiencing the impact of the COVID-19 pandemic and emergency PPKM. And the impact caused by COVID-19 and emergency PPKM is the decline in marketing levels not only in large industries but also impacting micro, small and medium producers (MSMEs).
Pertimbangan Pelanggan : Membongkar Kepuasan di Pasar Ponsel Kalimantan Tengah Raysharie, Puput Iswandyah; Benius; Ananta, Asty; Hawini, Febrina Gracia; Helena; Anugerah, Kevin Putra; Putri, Mareta Novia; Olivia T. T. H, Maria; Butarbutar, Risnauli; Mayanglina S, Stefani
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.147

Abstract

Penelitian ini difokuskan pada tujuan untuk menginvestigasi pengaruh kepuasan pelanggan di Pasar Ponsel Kalimantan Tengah. Pada era bisnis yang semakin bertambah padat, suatu entitas bisnis harus mempunyai pemahaman yang mendalam mengenai kebutuhan pembeli/konsumen. Peneliti menggunakan pendekatan kuantitatif dengan skala likert dan menargetkan konsumen yang pernah membeli produk di Kalimantan Tengah dengan gambaran faktual. Pengumpulan sampel dilakukan secara acak sesuai pendekatan probabilitas sampling yang memberi kesempatan kepada seluruh anggota populasi. Survei ini mengaitkan variabel independent yakni, Harga/Biaya, kualitas layanan/pelayanan, serta kualitas barang/produk. Dan variabel dependen kepuasan pelanggan. Para peneliti menggunakan analisis regresi linier berganda didalam penyelidikan kami. Data penelitian membuktikan bahwa variabel independen memiliki pengaruh (positif) serta signifikansi kepada tingkat kepuasan  pelanggan. Penemuan tersebut dapat menjadi landasan yang mendasar untuk rancangan ekonomi dan dapat memberikan pengalaman yang sangat memuaskan bagi pelanggan di Pasar Ponsel Kalimantan Tengah.
Analisis Persaingan Le Mineral dengan Aqua Andiny, Putri Dwi; Inayati; Hidayat, Syamsul
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.152

Abstract

Penulisan jurnal ini bertujuan untuk mengevaluasi dan membicarakan transformasi pengembangan Usaha Mikro Kecil & Menengah berdasarkan riset pandangan dari beberapa peneliti. Untuk menulis jurnal ini, metode yang digunakan adalah memakai metode Literature Review atau library research, yaitu dengan meninjau jurnal-jurnal terkait sesuai dengan teori yang dibahas, terutama terkait perkembangan UMKM yang dipengaruhi oleh faktor jaringan usaha/kerja sama bisnis, inovasi produk/pengembangan produk baru, dan persaingan usaha/kompetesi bisnis. Hasil tinjauan dari literatur ini dapat disimpulkan sebagai berikut: 1. Jaringan usaha memiliki dampak pada transformasi pengembangan UMKM. 2. Inovasi produk memiliki pengaruh pada transformasi pengembangan UMKM. 3. Persaingan bisnis memengaruhi transformasi perkembangan UMKM
Analisis Persaingan Antara Brand Teh Pucuk Harum dan Teh Botol Sosro Agum W.P, Muhamad; Zaidan N.H, Muhamad; Hidayat, Syamsul
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 4 (2023)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i4.168

Abstract

Increased consumer demand for packaged tea has created various local and international business actors who are trying to meet people's needs. Packaged tea drinks are now the main choice in Indonesia after brewed tea, especially among urban people who prefer a practical and efficient lifestyle. In facing this trend, marketers need to have a deep understanding of current consumer behavior. It is important for marketers to understand consumers' needs, tastes and decision-making processes in order to produce products that meet their expectations. This research aims to explore the value of independent variables, be it one variable or more, without making comparisons or making connections between variables. The research method used is descriptive quantitative, where variables are described objectively according to reality, supported by data in the form of numbers resulting from measurements. Based on data analysis, it can be concluded that the research population came from undergraduate Management Studies students at Bina Bangsa University, totaling 4,091 people. Based on the results of the analysis, it is recommended to develop a more effective marketing strategy, especially regarding the influence of Pucuk Tea on purchasing decisions. Include other factors that might influence the Y variable to improve the accuracy of the analysis and research results.

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