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Journal of Consumer Study and Applied Marketing
Published by Integrasi Sains Media
ISSN : 29881404     EISSN : 29881404     DOI : 10.58229/jcsam
Core Subject : Social,
Social Sciences
Journal of Consumer Study and Applied Marketing (JCSAM) is an academic journal in the field of business published by Integrasi Sains Media, Indonesia. This journal intends to foster and stimulate the exchange of scholarly thought on applied business research issues among professionals and academics worldwide. JCSAM welcomes articles in consumer studies, marketing, and business; both applied and theoretical. Theoretpapersicles must link theory and essential and exciting business applications. The JCSAM is published annually in January, May, and September. It only accepts and reviews manuscripts that have not been published previously (in any language) and are not being reviewed for possible publication in other journals. This journal is an open-access journal that can be of essential reading for academic researchers and business professionals. Articles may include but are not limited to consumer behavior, social media marketing, marketing strategies, supply-chain management, pricing policy, tourism management, and small-medium business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 3 Documents
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Search results for , issue "Vol. 3 No. 2 (2025)" : 3 Documents clear
Advancing the Green Hospitality Marketing Landscape: A Systematic Review and Integrated Conceptual Framework (2020–2025) Muxisddin O’g’li , Xusniddinov Yorqinjon; Susanto, Eko
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.437

Abstract

This study conducts a systematic literature review (SLR) of green marketing research in the hospitality industry from 2020 to 2025—a period characterized by post-pandemic recovery and intensified sustainability imperatives. Following the PRISMA 2020 guidelines, 82 peer-reviewed Scopus-indexed articles were analyzed using a combination of bibliometric mapping and thematic synthesis. The review reveals a sharp increase in scholarly output, led by contributions from Indonesia and China, indicating a geographical shift of sustainability discourse toward emerging economies. Thematic clustering identifies three dominant research streams: (1) guest psychological mechanisms, (2) strategic green branding and innovation, and (3) digital transformation in operationalizing green practices. Theoretically, the field remains anchored in the Theory of Planned Behavior (TPB) and the Stimulus–Organism–Response (SOR) model, with growing integration of digital stimuli (e.g., Augmented Reality, Big Data) and mediators such as green trust and authenticity. Key research gaps include the persistent intention–behavior divide and the escalating risk of greenwashing skepticism. To address these issues, this study introduces the Integrated Green Hospitality Marketing Framework (IGHMF), which links organizational innovation with consumer psychology. The review offers a structured research agenda emphasizing longitudinal and cross-cultural studies to advance the transition from symbolic eco-labeling toward authentic, behavior-driven sustainability in hospitality marketing.
Understanding Client Approval Time Through Customer Journey Analysis in VR and Non-VR Inerior Design Workflows Satria Putra Pamungkas
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.442

Abstract

Interior design results from repeated interactions between clients and designers, which often lead to approval delays that disrupt workflow, and reduce project efficiency. This study examines how such delays occur during the schematic design stage at Visial Studio by using Customer Journey Analysis (CJA) to compare VR and non-VR presentation methods. The study aims at establishing the causes of long client approval time which may result in delays in the timelines, inefficiencies and decreased client satisfaction. This study introduces a novel application of CJA within the interior design context, especially in the schematic design phase. Although VR is widely discussed in design practice, no empirical work has examined how visualization tools shape the actual sequence of client-designer interactions. By reconstructing customer journeys through methodological triangulation of communication records, approval documents, and revision files, the analysis compares planned workflow expectations with the actual journey to reveal deviations and their causes. The findings provide empirical insights into individual customer journeys and identify two additional types of delays, timing and iteration, extending the four deviation types originally defined by Halvorsrud et al. (2016).The analysis shows that delays are due to timing issues, while iteration reflects refinement rather than failure in interior design service delivery. VR presentations improved client understanding and decision clarity, eliminating failing touchpoints across all VR cases. Nevertheless, VR did not necessarily reduce the general schematic timeline. The speed of approval was still greatly dependent on external factors, such as the type of client, type of project, project size and readiness of the site. Overall, this study demonstrates how CJA can reveal the mechanisms behind approval delays in interior design services and highlights the conditions under which VR can enhance, but not necessarily accelerate, schematic design workflows.
The Rise of Brand Love and E-Vocacy in Electric Vehicle Marketing – A Systematic Review Leo, Gundur; Sutrisno, Rivan; Sakova, Megha
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.448

Abstract

As the electric vehicle (EV) sector shifts from a niche to a mass market, traditional cognitive-based marketing models are inadequate for explaining deep consumer loyalty. This Systematic Literature Review (SLR) synthesizes the evolution of green marketing stimuli and their impact on consumer advocacy. Adhering to PRISMA guidelines, we analysed 33 high-impact empirical studies (2020–2025) to construct an enhanced Stimulus-Organism-Response (S-O-R) framework integrated with Signalling Theory. The results reveal three critical paradigm shifts. First, generic "Green Marketing" has evolved into specific, high-efficacy signals: Green Innovation (competence), Green Transparency (integrity), and Eco-Prestige (status). Second, the analysis identifies a "Satisfaction Trap," demonstrating that Green Brand Love—an intense emotional attachment—is a significantly stronger predictor of high-value behaviors than cognitive satisfaction. Third, consumer loyalty has shifted from passive repurchase intention to Active Evangelism and E-Vocacy (Electronic Advocacy). The study proposes an Integrated Green Signaling Model that positions Green Trust as a cognitive gateway to Green Brand Love, moderated by Tech-Anxiety. This framework advances prior S-O-R models by explicitly linking signalling efficacy to affective pathways, offering a robust theoretical roadmap for future research in developing markets characterised by infrastructural constraints.

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