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DEDDY IBRAHIM RAUF
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Jl. Batua Raya IX Lr. 3 No. 18a
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INDONESIA
(JUMPER)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29883784     DOI : 10.59971/jumper
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are regularly evaluated. Published for executives, researchers and scholars, the Journal helps apply empirical research to practical situations and theoretical findings to the realities of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2023): July" : 5 Documents clear
MARKETING STRATEGY OF PT INDUSTRI JAMU AND SIDOMUNCUL PHARMACY TBK IN REACHING THE INTERNATIONAL MARKET Andi Dewi Angreyani; Muh Al Fatah AP; Andini Ramadani
Journal Management & Economics Review (JUMPER) Vol. 1 No. 1 (2023): July
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i1.21

Abstract

As the business world evolves with intense competition, consumers are becoming more discerning in their decision making when choosing high quality goods at the desired cost in order to receive the greatest value from their purchase. So that an international marketing strategy is needed at PT Sido Muncul. It is hoped that this research can become a reference and description of a company in developing marketing strategies that are international markets. This study examines the international marketing strategy at PT Sido Muncul. It is hoped that this research can become a reference and description of a company in developing marketing strategies that are international markets. Data analysis techniques use interactive model analysis which involves data reduction, data presentation, and drawing conclusions. The results show that Sido Muncul continues to develop its products, increasing the reach of target customers, product variants, and production capacity. Initially, PT Sido Muncul’s target market is in Export destinations are Indonesian citizens and foreign tourists who have been to Indonesia. However, as time goes by, PT Sido Muncul's products are increasingly in demand by local people in export destination countries. The strategy used is to build overseas branches in the Philippines and branches in Nigeria, product development, and expansion of domestic distribution.
DEVELOPMENT OF TRENDS, INNOVATION AND EFFECTIVE DISTRIBUTION STRATEGIES IN INTERNATIONAL MARKETING Ichwan Musa; Rezky Amaliah Hamka; Nur Atifah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 1 (2023): July
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i1.22

Abstract

International marketing is a business strategy that involves expanding a company's marketing operations beyond its national borders. In the era of globalization and technological advances, international marketing is becoming increasingly important for companies wishing to expand their product or service range to international markets. This abstract discusses the concepts and challenges of international marketing and describes the benefits that can be obtained by companies that successfully implement this strategy. International marketing involves in-depth market research, understanding the culture and consumer habits of the target country, and adapting products and promotions accordingly. This abstract also explains the importance of business partnerships and effective distribution strategies in the context of international marketing. This closing abstract provides an overview of the development of trends and innovations in international marketing, including the use of digital technology and social media in reaching international audiences.
MARKETING STRATEGY ANALYSIS IN A GLOBAL MARKET Muhammad Ilham Wardhana Haeruddin; Muh. Ichwan Musa; Agung Widhi Kurniawan
Journal Management & Economics Review (JUMPER) Vol. 1 No. 1 (2023): July
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i1.23

Abstract

This study uses qualitative research, analysis of the author's point of view, and relevant literature citations, expert opinions, and previous findings to support their arguments. This article explains how marketing strategies are practiced in Indonesia's global or international market. As we already know that global promotion is an act of demonstrating global marketing that a company has with a global advertising strategy, global business sectors, global items and global standards in various locations. Another challenge for companies using promotional strategies is globalization. companies have to compete with companies that have a lot of money and high-quality goods as a result of globalization. Indonesia has been a controversial target market to date. All leaders must concentrate on the global climate due to globalization and market competition. The purpose of this study is to determine the driving factors that influence marketing strategies in the Indonesian market and the company's development in the global market
ORGANIZATIONAL BEHAVIOR MANAGEMENT IN REALIZING COMPETENT HUMAN RESOURCES Tenri Sayu Puspitaningsih Dipoatmodjo; Khaidir Syahrul; Rizky Inninawa Muhammad
Journal Management & Economics Review (JUMPER) Vol. 1 No. 1 (2023): July
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i1.25

Abstract

The Darussalam Paceti (MI) Madrasah Organization did this research on the management of organizational behavior in 2017/2018. This paper explains the organizational behavior of madrasah management in MI in 2017–2018 in terms of human resources, challenges, and solutions. aims of the study 1) Describe the organization's management of madrasah conduct for a full year during the 2017–2018 MI personnel management implementation. 2. Examining Challenges and Their Resolutions The findings of this study show that (1) Madrasah Ibtidaiyah (MI) has been designed; all activities are analyzed or comprise mental abilities, talents, and work experience; and (2) Madrasah Organizational Behavior in the Implementation of Good HR Darussalam Pacet. introduction, excellent manners, neglecting family ties and giving priority to professional accomplishments and talents, academic and extracurricular achievements, and manners. Evolution; to alter behavior through workshops, education, and training in order for changes and improvements to happen. control; There are a number of school activities, student status, infrastructure, teachers, programs, and amenities that take place each month. three stages of court decision-making: monthly breaks, the conclusion of each semester, and the end of the academic year. There is no need for lectures; graduates do not need to be taught; lecturers who do so are not qualified in their disciplines, lack leadership, and receive poor evaluations. the use of academic and nonacademic possibilities in organizational emphasis, training, workshops, and teacher education development.
EFFORTS TO IMPROVE PERFORMANCE IN MANAGING REGIONAL FINANCE THROUGH HUMAN RESOURCES, ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT Agung Widhi Kurniawan; Deddy Ibrahim Rauf; Hery Maulana Arif
Journal Management & Economics Review (JUMPER) Vol. 1 No. 1 (2023): July
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i1.26

Abstract

The purpose of this study was to examine the effect of human resource quality, organizational commitment, and organizational culture on regional financial management performance. Research method. The population of this study were employees of the Regional Revenue Office (Dispenda) of Mataram City, totaling 85 people. The data collection technique used a questionnaire. Data analysis using multiple linear regression. The results showed that the quality of human resources, organizational commitment, and organizational culture had a significant positive effect on employee performance at the Mataram City Expenditure Department. In general, efforts are still needed to optimize the components of employee quality, organizational commitment, and organizational culture in order to have a domino effect on employee performance at the Mataram City Dispenda.

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