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Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Published by Universitas Internasional Batam
ISSN : -     EISSN : 29877024     DOI : https://doi.org/10.37253/se
Core Subject : Education,
Other
Social Engagement: Jurnal Pengabdian Kepada Masyarakat merupakan jurnal open access dan peer-reviewed yang mempublikasikan hasil pengabdian kepada masyarakat dari seluruh bidang ilmu. Social Engagement: Jurnal Pengabdian Kepada Masyarakat diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Internasional Batam. Terbit secara berkala setiap tiga bulan sekali, Maret, Juni, September dan Desember.
Arjuna Subject : Umum - Umum
Articles 14 Documents
 1   2 
Search results for , issue "Vol. 2 No. 1 (2023): Desember 2023" : 14 Documents clear
Upaya Meningkatkan Kemampuan Berhitung Menggunakan Teknik Penguatan Positif Dengan Media Permainan Dakon Imamah, Syafa'atul; Hasanah, Muhimmatul
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

Mathematics is a very basic science tool. Counting skills are part of mathematics that can develop children's cognitive abilities and logical thinking skills. This program aims to determine the effectiveness of dakon media and positive reinforcement techniques in improving counting skills in subjects. The research method used is quantitative using a single-case experimental design. The conclusion in this study is the use of traditional dakon games and positive reinforcement techniques can improve counting skills in subjects with a gain score of 50.
Pembuatan NIB dan Sertifikasi Halal: Penguatan Strategi Pengembangan UMKM di Desa Duwet dan Desa Watesalit Nuruzzuhrotil 'Ula, Zava; Mutiara, Dwi; Zulfa, Amalina
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8687

Abstract

Legality is very important for a business. This is in line with the new policy issued by the government to have complete and legal permits. The existence of licensing places responsibility on business actors to ensure that the quality of the products produced is maintained responsibly. The legality that will be the output in this service activity is the Business Identification Number (NIB) and Halal Certification. The purpose of this service is so that business actors can understand the importance of business legality and have business legality for small and medium business actors to support their business development, business actors know how to obtain business permits, and business actors have business legality, in this case in the form of NIB and Halal Certification. The method used in this service activity is divided into two stages, namely: 1. Education and survey stage, in this stage the team provides education by explaining to business actors about NIB, the advantages of having NIB and procedures for registering NIB through OSS. Then proceed with a survey to collect data 2. Manufacturing stage, the NIB creation stage is carried out independently by the service implementation team, after the NIB is issued, it is continued with the halal certification registration process. The result of this service activity is that business actors know the importance of business legality and the issuance of Business Identification Numbers (NIB) and halal certification for business actors in Duwet Village and Watesalit Village.
Strategi Pengembangan UMKM Games in Your Area melalui Optimalisasi Digital Marketing Shevia, Shevia; Christiarini, Renny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

In the era of the fourth industrial revolution in Indonesia, it is crucial for Micro, Small, and Medium Enterprises (MSMEs) to continuously update themselves to survive in the midst of intense competition. This study explores a development strategy for the MSME "Games in Your Area" through the optimization of digital marketing. This Community Service is implemented through three stages: survey, implementation, and evaluation. The objective of this Community Service is to enhance the number of customers, social media engagement, and product sales at Games in Your Area. Implementation involves optimizing Instagram and increasing the number of reviews on Google Review. The results indicate a significant improvement, with a 50% increase in the number of customers, a 20% rise in Game Rate sales, and an 80% increase in Game Rental sales. Thus, the digital marketing strategy proves effective in enhancing the performance and engagement between consumers and the MSME “Games in Your Area”
Perancangan Strategi Re-Branding Sebagai Upaya Peningkatan Brand Image Mamah Factory Melalui Pemasaran Digital Nainggolan, Ferdinand; Anggraini, Ratih; Kho, Karen; Ariyanto, Hepy Hefri; Hasan, Golan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8689

Abstract

Mamah Factory is a specialty souvenir center in Batam, featuring its signature products such as Luti Gendang, Kue Lapis Emas, Pancake Durian, Kue Emas Durian Keju, and Brownies Durian. In order to build a positive and healthy brand image for Mamah Factory, the author employed data collection methods including observation, interviews, documentation, and surveys to identify the uniqueness and differences of Mamah's products compared to others. The results of this Community Service activity brought in more viewers, followers, and buyers with content emphasizing Mamah's product values. The number of profile visits was higher compared to previous Community Service activities, with an increase in followers by 43, surpassing the 30-follower increase from the previous Community Service. In the next program, it is hoped that there will be improvements in all aspects that can help the community to better understand Mamah Factory in terms of its product values and quality.
Perancangan Strategi Branding dan Social Media Marketing Pada Toko Crystalnkiss Kesumahati, Erilia; Jecki, Jecki
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

Crystalnkiss shop is a Micro, Small and Medium Enterprise (MSME) in Batam City that sells various clothes imported from China and Thailand. Sales from this store continue to decline even though COVID-19 has passed. Digital marketing carried out on social media has not provided satisfactory results. Thus, community service activities were carried out to increase sales by implementing branding strategies and conducting social media marketing. Promotional activities are carried out using social media, marketplaces, and registration of store locations on Google Map. The implementation results show business progress in terms of increasing the number of customers and sales.
Penerapan Promotion Mix pada Bisnis Sate Banyumas Sagulung - Batam Yuswardi, Yuswardi; Ananda, Anggun Dea
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

Promotion mix, in a marketing context, is a collection of strategies and tactics used by companies to communicate the value of their products or services to target markets. It plays a central role in business strategy as it allows companies to build brand awareness, attract the attention of potential customers, and motivate purchasing actions. The main components of the promotion mix include advertising, personal selling, sales promotion, public relations, and direct marketing tools. This community service activity was carried out at the Sate Banyumas business to further increase sales and business development.
Pemanfaatan Cangkang Gonggong untuk Meminimalkan Limbah Penyebab Polusi menjadi Hiasan Bunga Mini Nelson, Alden; Wen, Wel; Istiqomah, Nurul; Chrisderry, Chrisderry; Selvianti, Selvianti; Setiawan, Setiawan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

The use of gonggong shells can be an alternative in increasing business for MSMEs. Utilizing gonggong shells is the main objective of carrying out this activity and this can reduce pollution caused by gonggong shell waste. The method of implementing this activity is through direct observation and interviews. By innovating from gonggong shells, mini flower decorations have become one of the efforts to stimulate the creative economy and minimize waste that causes pollution.
Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Upaya Meningkatkan Kemampuan Berhitung Menggunakan Teknik Penguatan Positif Dengan Media Permainan Dakon Imamah, Syafa'atul; Hasanah, Muhimmatul
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8648

Abstract

Mathematics is a very basic science tool. Counting skills are part of mathematics that can develop children's cognitive abilities and logical thinking skills. This program aims to determine the effectiveness of dakon media and positive reinforcement techniques in improving counting skills in subjects. The research method used is quantitative using a single-case experimental design. The conclusion in this study is the use of traditional dakon games and positive reinforcement techniques can improve counting skills in subjects with a gain score of 50.
Strategi Pengembangan UMKM Games in Your Area melalui Optimalisasi Digital Marketing Shevia, Shevia; Christiarini, Renny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8688

Abstract

In the era of the fourth industrial revolution in Indonesia, it is crucial for Micro, Small, and Medium Enterprises (MSMEs) to continuously update themselves to survive in the midst of intense competition. This study explores a development strategy for the MSME "Games in Your Area" through the optimization of digital marketing. This Community Service is implemented through three stages: survey, implementation, and evaluation. The objective of this Community Service is to enhance the number of customers, social media engagement, and product sales at Games in Your Area. Implementation involves optimizing Instagram and increasing the number of reviews on Google Review. The results indicate a significant improvement, with a 50% increase in the number of customers, a 20% rise in Game Rate sales, and an 80% increase in Game Rental sales. Thus, the digital marketing strategy proves effective in enhancing the performance and engagement between consumers and the MSME “Games in Your Area”

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