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Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29884101     EISSN : 29885000     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 452 Documents
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Pengaruh Sistem Kerja dan Prosedur Kerja terhadap Job Description dengan Tingkat Produktivitas Karyawan sebagai Varibel Intervening pada PT Hearlife Indonesia
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2026): APRIL : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i2.2539

Abstract

The purpose of this study was to determine whether employee productivity affects the job desk. To determine whether the work system affects the job desk through employee productivity as an intervening variable. To determine whether work procedures affect job desks through employee productivity as an intervening variable. The research methodology was carried out using quantitative research with 33 respondents of PT Hear Life Medan employees. From the results of hypothesis testing that has been done, H0 is rejected and Ha is accepted. This shows that the work system, work procedures and job descriptions have a significant influence on employee productivity The effect of the work system on employee productivity can be seen from the coefficient of determination (R2). Based on the calculation results, the R2 value is 0.775. This means that the work system only provides an influence of 75.5% on employee productivity, while the remaining 24.5% is influenced by other factors.
Pengaruh Budaya Organisasi dan Etos Kerja terhadap Produktivitas Pegawai di Inspektorat Daerah Provinsi Sulawesi Selatan Asnidar Asnidar; Chalid Imran Musa; Uhud Darmawan Natsir; Muhammad Ilham Wardhana Haeruddin; Rezky Amalia Hamka
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2566

Abstract

Employee productivity can be influenced by several factors such as organizational culture and work ethic. Based on preliminary observations conducted at the Regional Inspectorate of South Sulawesi Province, there are still issues affecting employee productivity. This study aims to examine and analyze the influence of organizational culture and work ethic on employee productivity at the Regional Inspectorate of South Sulawesi Province. This research uses a quantitative approach with an associative nature. The population in this study consists of all 146 employees of the Regional Inspectorate of South Sulawesi Province, who also serve as the research sample using a census technique. Data collection was conducted through questionnaires, then analyzed using the Structural Equation Model – Partial Least Square (SEM-PLS) method with the Smart-PLS version 4.0 application. The data analysis process included validity testing, reliability testing, and structural model testing. The results of this study indicate that (1) organizational culture partially has no significant effect on employee productivity at the Regional Inspectorate of South Sulawesi Province, (2) work ethic partially has a positive and significant influence on employee productivity at the Regional Inspectorate of South Sulawesi Province, (3) organizational culture and work ethic simultaneously have a significant influence on employee productivity at the Regional Inspectorate of South Sulawesi Province.
Pengaruh Sosial Media Engagement dan Brand Awarenes terhadap Keputusan Pembelian pada Produk Skincare Lokal di Instagram Salsabila Najwa Nasution; Shiva Falaqia Wivi; Elisabeth Nainggolan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2570

Abstract

 This study aims to analyze the influence of social media engagement and brand awareness on the purchase decision of local skincare products on Instagram. The study uses a literature review method with a descriptive qualitative approach based on 10 relevant journal articles that discuss social media engagement, brand awareness, and purchase decision in the context of local skincare products. The findings show that social media engagement plays an important role in creating interaction between brands and consumers, which helps increase brand awareness and strengthen consumer purchase decisions. Brand awareness also contributes significantly to purchase decisions because consumers tend to choose products that are more familiar and trusted. However, several studies indicate that the relationship between these variables is not always direct, as it may also be influenced by other factors such as trust, brand engagement, customer loyalty, and content marketing. This suggests that consumer purchase behavior in digital marketing is complex and shaped by multiple interconnected factors. Therefore, Instagram-based marketing strategies should focus on increasing consumer engagement and building strong brand awareness to support purchase decisions for local skincare products.
Analisis Break Even Point pada PT Nippon Indosari Corpindo TBK Shofa Muzdalifah; Natasya Salsabila Rachma; Muhammad Rizky; Siti Aisah; Safira Zahra Ghea
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2572

Abstract

This study examines the break-even point (BEP) of PT Nippon Indosari Corpindo Tbk as a tool for financial planning and profit management. Using a cost-volume-profit (CVP) framework, the research explores how fixed costs, variable costs, selling price, and sales volume interact to determine the company's minimum sales threshold. A quantitative descriptive method was applied, drawing on secondary data from the company's audited consolidated financial statements for the year ending December 31, 2024, sourced from the Indonesia Stock Exchange (IDX) and the company's investor relations website. Findings show that the company achieved a Contribution Margin Ratio of 77.87%, a break-even sales value of Rp1.74 trillion equivalent to 44.35% of actual sales and a Margin of Safety of 55.65%. These numbers reflect a company that is not merely profitable on paper, but genuinely resilient against demand fluctuations. What makes this study distinct is its use of actual audited financial data from a major listed food manufacturer, moving beyond the simulated or UMKM-scale data that dominate prior BEP literature. The results offer practical guidance for managers navigating cost control and profit planning in capital-intensive industries.  
Pengaruh Return On Assets (ROA), Debt to Equity Ratio (DER), Current Ratio (CR) terhadap Nilai Perusahaan pada PT Indofood Sukses Makmur Tbk Tahun 2017-2024 Earliana Meyvada Subiantoro; Lolwa Sukmawati Al Zamron
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2577

Abstract

This research intends to examine how Return on Assets (ROA), Debt to Equity Ratio (DER), and Current Ratio (CR) influence the value of the company at PT Indofood Sukses Makmur Tbk from 2017 to 2024. The value of a firm is a crucial measure that shows how the market views the performance and potential of a business. The study employs a quantitative method with an associative causal framework, using time-series data sourced from the company’s yearly financial reports. Multiple linear regression analysis was carried out, which included t-tests, F-tests, and coefficient of determination (R²) evaluations. The findings indicate that ROA, DER, and CR do not significantly impact firm value, whether considered alone or together. The significance levels for each variable were higher than 0.05, and the overall test revealed no notable influence. Nonetheless, the coefficient of determination indicated that the model could account for 55.5% of the changes in firm value, leaving 44.5% affected by other factors not included in the model. These results suggest that both investors and company executives should not depend only on profitability, debt levels, and liquidity ratios to evaluate firm value; they should also take into account external and non-financial elements.  
Perancangan Sistem Kompensasi Berdasarkan Metode Adhered pada UKM XYZ di Kota Bogor Revano Gosali; Achmad Hasnan Gopar; Muhammad Ikhsan Maulana Putra; Muhammad Andhika Rajendrakara; Christian Haikal Simbolon
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2583

Abstract

This study aims to analyze the compensation system of XYZ SME, which operates in the automotive service sector in Bogor City, using the Adhered method. The Adhered method is a salary structure design approach in which salary ranges between grades are not allowed to overlap, meaning that the maximum value of a grade must be lower than the minimum value of the next higher grade. The research employed a descriptive approach by collecting data through interviews, observations, and documentation at XYZ SME involving 20 employees. The results indicate that the current compensation system is still not well structured, with a total monthly basic salary expenditure of IDR 18,964,800 and noticeable disparities among job positions. After restructuring the compensation system using the Adhered method, with a minimum benchmark of 20% above the Bogor Regency Minimum Wage (IDR 1,037,461) and grade spreads of Grade I = 20%, Grade II = 30%, and Grade III = 40%, the total monthly basic salary increased to IDR 26,815,329, representing a 41.4% increase. The new salary structure is considered more equitable, systematic, and compliant with both internal and external equity principles.
Dampak Kecerdasan Buatan (AI) terhadap Produktivitas dan Efisiensi Operasional Perusahaan Amelia Ismiani; Audra Nur Fatimah; Sellia Aura Mumtaza; Sri Mulyeni
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2584

Abstract

The rapid growth of Artificial Intelligence (AI) has become a major driver of digital transformation across industries. This study aims to examine how AI adoption affects employee productivity and operational efficiency, while also identifying challenges in its implementation. Using a qualitative descriptive method through a literature review of scientific journals from Google Scholar, the findings show that AI integration brings significant benefits, such as faster work through task automation, reduced human error, and more accurate data-driven decision-making. However, challenges remain, including high integration costs, data security risks, cyber threats, and employee resistance due to digital skill gaps or the technology adoption paradox, where technological advances do not always directly increase productivity. In conclusion, the success of AI implementation depends not only on technological sophistication but also on human resource readiness, making continuous training (upskilling and reskilling) and effective change management essential to foster collaboration between artificial intelligence and human adaptability.
Niat Brain Brain pada Fresh Graduate: Studi Kasus Tren #KaburAjaDulu di Wilayah Jabodetabek 2025 Wasi Bagasworo; Davin Prayoga Pahlevi; Eka Putri Ginaristi; Nugroho, Kayla Aryani Putri; Khairun Nisa Tanjung; Tri Mardiani; Gregorius Agung Steven Simanjuntak
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2586

Abstract

The increasing popularity of the #KaburAjaDulu trend on social media has intensified concerns regarding the potential brain drain among Generation Z fresh graduates in Indonesia. This phenomenon reflects the growing intention of young talents to seek better career opportunities, higher living standards, and broader self-development prospects abroad. This study aims to examine the influence of push factors and pull factors on brain drain intentions and their subsequent impact on the #KaburAjaDulu phenomenon among fresh graduates in the Greater Jakarta area (Jabodetabek). A quantitative research approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), with data collected through an online survey of 100 Generation Z fresh graduates. The findings reveal that both push factors and pull factors have positive and significant effects on brain drain intentions. Furthermore, brain drain intentions significantly influence support for the #KaburAjaDulu movement. The study also confirms that brain drain acts as a mediating variable in the relationship between push and pull factors and the #KaburAjaDulu phenomenon. These findings highlight the importance of improving employment quality, career development opportunities, employee welfare, and overall quality of life in Indonesia to reduce the tendency of talent migration among young graduates.
Analisis Kebutuhan Pelatihan Berbasis Kompetensi untuk Meningkatkan Kinerja Sales Promotion Girl/Boy (SPG/SPB) di Matahari Departement Store Balikpapan Tresnawati Tresnawati; Alif Muallim
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2591

Abstract

Human Resource Management plays a crucial role in enabling companies to manage, organize, and utilize their workforce effectively, productively, and efficiently in order to achieve organizational goals. Human Resources (HR) represent one of the most important factors for PT Matahari Department Store Balikpapan, as employees significantly influence the company’s success in achieving operational targets and long-term business development plans. This study aims to describe the implementation of competency-based training for Sales Promotion Girls (SPGs) at PT Matahari Department Store Balikpapan. The research employs a qualitative approach to gain an in-depth understanding of the training process. Data were collected through direct interviews with selected informants within the company, supported by relevant documentation. The findings show that the implementation of competency-based SPG training at PT Matahari Department Store Balikpapan is conducted systematically through several structured stages, including open recruitment, administrative selection, interviews, and training sessions. These stages are designed to ensure that employees possess the required competencies and are placed in appropriate positions. Overall, the training process contributes positively to improving workforce quality, employee performance, and the effectiveness of staffing within the organization.  
Dampak Pengetahuan Lingkungan pada Generasi Z terhadap Perilaku Pembelian Ramah Lingkungan Studi pada Industri Fashion: Konsep Identitas Pribadi dan Sosial Muhammad Dikhya Rahman; Dorothy Rouly Haratua Pandjaitan; Angga Febrian
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sustainable consumption practices, notably in the fashion sector, are being encouraged by growing environmental consciousness. However, there is still a disconnect between consumers' intentions to purchase environmentally friendly goods and their actual purchasing habits, particularly among Gen Z. This study investigates the relationship between Personal Identity and Social Identity and the intention to purchase eco-friendly products. It also investigates the role of Specific Environmental Knowledge as a moderator and the role of that desire as a mediator for green purchasing behavior. 260 Gen Z respondents who are concerned about the environment were surveyed as part of the study's quantitative methodology. Purposive sampling was used to choose the sample, and PLS-SEM with SmartPLS 4 was used to analyze the data. The study's findings demonstrate that social and personal identities significantly and favorably influence consumers' intentions to make green purchases. However, neither the association between personal identity nor social identity and green buy behavior is mediated by green purchase intention, nor does it significantly impact green purchase behavior. Furthermore, it has not been demonstrated that specific environmental knowledge moderates this link. These results point to an intention-behavior gap, where actual purchasing behavior has not yet been influenced by the intention to purchase eco-friendly products. This study contributes to the body of knowledge regarding Generation Z's green consumer behavior in the fashion sector.

Page 43 of 46 | Total Record : 452

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