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JOBSTRON
Published by Sekolah Tinggi Ilmu Administrasi Bagasasi
ISSN : 29875579     EISSN : 29874017     DOI : https://doi.org/10.61317/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
JOBSTRON aims to publish conceptual articles, reviews, and research in the fields of Business administration, particularly focusing on the main problems in a wide range of fields including accounting, finance, taxation, auditing, business research, human resources, management, marketing, digital Business, economics and related subjects. JOBSTRON invites original manuscripts on theoretical papers, empirical work, literature reviews, and case studies dealing with basic and applied topics on the above-mentioned fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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THE BENEFITS OF INSTAGRAM AS A PROMOTIONAL MEDIUM FOR SCARLETT WHITENING PRODUCTS Doni Dirgantara
Journal of Business Administration Vol 2 No 1 (2023): Volume 2 Number 1, April 2023
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v2i1.59

Abstract

Technological developments make progress on the ease of communication, one of which is Instagram. Instagram has become a popular alternative media in marketing products, especially among generation Z. One of them is Scarlett Whitening products. Scarlett Whitening is a local product engaged in cosmetics and skin care. This study aims to analyze the strength of EWOM of Scarlett Whitening products carried out through Instagram social media. This research uses a qualitative research method with an interpretative descriptive research type that uses in-depth interview techniques as a data collection method. The results illustrate that Instagram EWOM in terms of the three dimensions described by Goyette, et.al is appropriate up to the content stage and plays a major role in convincing generation Z to make purchasing decisions on Scarlett Whitening products through Instagram social media.
THE FINANCIAL PERFORMANCE ANALYSIS OF SUBANG REGENCY LOCAL GOVERMENT Bisma Indrawan
Journal of Business Administration Vol 2 No 1 (2023): Volume 2 Number 1, April 2023
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v2i1.60

Abstract

The aim of this research is to assess the Financial Performance of Subang District Local Government by analyzing the Budget Realization Reports (LRA). This study adopts a quantitative descriptive approach involving calculations based on financial data obtained to address the research objectives. The research is conducted at the Subang District Financial and Asset Management Agency (BKAD). Data collection relies on the documentation method. The data analysis technique used is quantitative descriptive, employing the following formulas: (1) Budget Growth, (2) Analysis of Revenue Budget Ratios: Degree of Decentralization, Local Financial Dependence, Local Financial Independence, Effectiveness and Efficiency of Local Own-source Revenue (PAD), Effectiveness and Efficiency of Local Taxes, (3) Analysis of Expenditure Alignment: Operating Expenditure to Total Expenditure, Capital Expenditure to Total Expenditure, Direct and Indirect Expenditure, (4) Expenditure Efficiency. The results indicate that the financial performance of Subang District Government during 2015-2017 can be considered excellent. This is evident through positive revenue growth, a high degree of decentralization with an average percentage of 100%, very low local financial dependence at 0%, and high local financial independence with a delegative relationship pattern of 100%. The average effectiveness of PAD is highly effective at 122.53%, while the average efficiency is very efficient at 4.01%. The average effectiveness of local taxes is highly effective at 115.48%, while the average efficiency is very efficient at 4.22%. The analysis of expenditure alignment shows that the average operating expenditure to total expenditure is 94.15%, and capital expenditure is 5.85%, indicating insufficient attention to regional development. The average direct expenditure is 74.24%, and indirect expenditure is 25.76%. The average expenditure efficiency is 81.89%. Based on this research, for future studies, it is recommended to include additional financial statements for analysis, such as the balance sheet and income statement. Furthermore, the Subang District Government is advised to maintain its current performance.
THE ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG) Yudistia Teguh Ali Fikri
Journal of Business Administration Vol 2 No 1 (2023): Volume 2 Number 1, April 2023
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v2i1.61

Abstract

In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing mix strategy of Mama Mia Nasi Goreng (Fried Rice) stall in facing business competition and assess whether the marketing mix strategy aligns with Shariah (Islamic law) principles. The objective is to identify the marketing strategies employed by Mama Mia Nasi Goreng stall and evaluate their conformity to Shariah business principles. Data for this research were obtained through interviews, observations, and documentation. The findings of this study reveal that Mama Mia Nasi Goreng stall employs a marketing mix strategy, commonly known as the 4Ps (product, promotion, price, place). The stall emphasizes product quality, promotional activities, pricing, and location. The marketing strategy adopted by Mama Mia Nasi Goreng stall adheres to the principles of Islamic business, namely siddiq (honesty), amanah (trustworthiness), tabligh (communication), and fathonah (wisdom). However, the weaknesses observed in Mama Mia Nasi Goreng stall's implementation of its marketing strategy are a lack of consistency in promotional activities and limited parking space.
THE THE INFLUENCE OF PRODUCT MARKETING ON AQUA ON AQUA CONSUMER LOYALTY IN BANDUNG CITY Fitri Nurlaela
Journal of Business Administration Vol 2 No 1 (2023): Volume 2 Number 1, April 2023
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v2i1.62

Abstract

This research employs a survey and questionnaire method as data collection tools to elucidate the causal relationship between perceived quality and customer loyalty towards Aqua bottled water in West Java. The study follows a causal research design, with hypothesis testing as the main objective. The research sample consists of 47 respondents who are Aqua bottled water customers in Bandung, selected through purposive sampling with specific criteria. Quantitative statistics are used as the form of information in this study, utilizing both primary and secondary data sources. Data is collected through document analysis and questionnaires. The findings indicate a significant difference in the gender composition of Aqua customers in Bandung, with 89.4% being female and 10.6% male, suggesting the dominance of females as Aqua consumers in the city. Additionally, the majority of Aqua customers in Bandung fall within the 20-26 age range, indicating a prevalence of young customers among Aqua's clientele. Taste preferences, lifestyle, and hydration needs may influence this pattern. The study also reveals customers' perceptions of Aqua's packaging. Most customers view Aqua's packaging positively, which can benefit the company in building a strong brand image and enhancing customer loyalty. Water quality also proves to be a crucial factor in customers' decisions to choose Aqua as their bottled water brand.
THE ANALYSIS OF THE IMPLEMENTATION OF BUSINESS ETHICS PRINCIPLES AT UD. CHICKEN CUT YA2N. S Elen Sari
Journal of Business Administration Vol 2 No 1 (2023): Volume 2 Number 1, April 2023
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v2i1.66

Abstract

Business is a profit-seeking activity, a lot of fraud occurs just to seek personal gain without paying attention to applicable business ethics. This study aims to analyze the implementation of the principles of business ethics in the business activities of UD. Ayam Goreng Ya2N.S. This study uses descriptive qualitative methods with data collection techniques in the form of interviews and documentation. The primary data in this research are the owner (owner) of UD. Ya2N.S Broiler Chicken and consumers who buy chicken at the Ya2 N.S kiosk. The results of the study show that UD. Ya2N.S's Cut Chicken has implemented the principles of business ethics well in its business activities, with the principles of autonomy, the principles of honesty, the principles of fairness, the principles of mutual benefit and the principles of moral integrity. The implementation of the principles of business ethics results in the maintenance of good relations with consumers and other stakeholders.

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