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Sinergi International Journal of Economics
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29885604     DOI : https://doi.org/10.61194/economics
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Economics with ISSN Number 2988-5604 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of economics. The journal attempts to assist in the understanding of the present and potential ability of economics to aid in the recording and interpretation of international economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2023): November 2023" : 5 Documents clear
Ternate Smart City Policy Implementation Muksin, Isra
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.92

Abstract

The implementation of Smart City Policy has been applied in several cities in Indonesia including Ternate City which has been applied since 2017. In its implementation there are still obstacles faced in the form of budget limitations, human resources and community participation. This research aims to find out the implementation of Smart City policy in Ternate City, this research uses descriptive with qualitative approach. The results of the study can reveal several important things related to the implementation of smart city policies such as; First, budget constraints due to budget refocusing factors that occur at almost all levels of government in order to focus on handling covid-19, so that the SPBE master plan draft has not been implemented and internet capacity spending is still small which results in not all areas of Ternate City getting free internet facilities. Second, the aspect of the availability of human resources that are representative and able to become a motor in the movement of smart city policy implementation. Diskomsandi still needs many more experts even though the current Diskomsandi staff are qualified enough for that, but on a further development scale, of course, the Ternate City Communication, Information and Standardization Office really needs more qualified experts. Third, the aspect of the Command Center, the unavailability of Command Center facilities where data related to the implementation of smart city policies can be centralized all at the Ternate City Communication, Informatics and Coding Office.
Effectiveness of Using PLN Mobile Application for Easy Customer Service at PLN Delitua Medan Indonesia Widuri, Bunga; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.204

Abstract

Today's information technology has been widely applied in various fields such as banking, education, economics, health and also electricity. The development of technology, especially information, is currentlyincreasingly rapid, this has led to many companies trying to come up with new innovations in terms of customer service which will certainly make it easier for customers to make transactions or other activities. The development of the internet has an increasingly strong influence on life, this cannot be denied, as evidenced by the increasing number of internet users from year to year. Therefore, in an effort to increasethe reliability of PLN services, PLN has innovated by releasing the PLN Mobile Application. The researchaims to determine the level of understanding of PLN customers and to determine the factors that influenceuser satisfaction of the PLN Mobile application, both from the customer and PLN officer side. The method used in this research is descriptive qualitative with data collection techniques through interviews with PLN customers and PLN officers at PLN ULP Delitua. The results of this research can be used as recommendations regarding system development by paying attention to factors that have a significant influence on customer satisfaction among PLN Mobile application user.
Trust, Information Quality, and Reputation: Determinants of Tourist Interest in Lake Toba, Indonesia Erizal; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.210

Abstract

Lake Toba has attracted the attention of both local and international tourists. In efforts to enhance tourists' interest in visiting Lake Toba, it is crucial to understand the factors influencing tourists' decisions. This research analyzes the influence of trust, information quality, and reputation on tourists' interest in visiting Lake Toba. Using quantitative methods and Partial Least Squares (PLS) techniques, data were collected from 200 tourists visiting in June 2024. The results indicate that all three variables significantly and positively impact tourists' interest. Trust enhances tourists' confidence in a positive experience, information quality aids decision-making, and a good reputation serves as an indicator of destination quality and safety. Research recommendations include exploring other influencing factors and conducting similar studies in different destinations.
Impact Analysis of Local Balinese Cultural Values on Consumer Purchasing Decisions in the Global Market of Handicraft Products Rajiv; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.211

Abstract

This study aims to explore how local cultural values in Bali influence consumer choices in the global handicraft market. As globalization allows regional products to reach international audiences, Bali's handicrafts, known for their high cultural and aesthetic value, serve as a prime example. Using a qualitative approach, this research analyzed relevant articles and documentary sources to understand how Balinese cultural values—such as spirituality and tradition—affect international consumers' purchasing decisions. The findings reveal that global buyers highly appreciate the originality and uniqueness of Balinese handicrafts, which are deeply rooted in cultural narratives that enrich the buying experience. Moreover, increasing awareness of environmental sustainability and the strategic use of social media for digital marketing have significantly boosted interest and sales. The study underscores the importance of integrating cultural values into marketing strategies and leveraging advanced digital technologies to overcome global market challenges and expand market reach. This research contributes to the understanding of how cultural heritage can be a powerful tool in global marketing and offers practical insights for artisans and marketers aiming to enhance their competitive edge.
Strategy to Increase Tourists at Merdeka Beach, Serdang Bedagai, North Sumatra-Indonesia Syahputra, Budi; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.212

Abstract

Merdeka Beach in Serdang Bedagai has great potential as a leading tourist destination, but its development still faces challenges, especially in providing infrastructure and facilities that are in accordance with local characteristics and tourist needs. In this context, this study aims to identify and analyze the need for infrastructure and facilities that can increase the number of tourists at Merdeka Beach, as well as evaluate the effectiveness of collaboration between the government, local communities, and the private sector in developing this destination sustainably. This study uses a qualitative approach that allows for in-depth exploration of the experiences and perceptions of managers and tourists, with data collection techniques including observation, interviews, and documentation, and supported by literature studies. The results of the study indicate that although there have been significant efforts to improve infrastructure and facilities, there are still gaps, especially in terms of accessibility and destination promotion. Collaboration between related parties has had a positive impact, but strengthening is still needed, especially in terms of marketing strategies and the development of more complete facilities to meet tourist expectations. This study contributes to the understanding of the importance of synergy between various parties in managing new tourist destinations in rural areas, and emphasizes the need for a holistic approach that integrates economic, social, and environmental aspects in tourism development.

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