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Sinergi International Journal of Economics
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29885604     DOI : https://doi.org/10.61194/economics
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Economics with ISSN Number 2988-5604 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of economics. The journal attempts to assist in the understanding of the present and potential ability of economics to aid in the recording and interpretation of international economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2024): November 2024" : 5 Documents clear
Boosting GDP through Technology: Exploring the Impact of Digital Inclusion in Indonesia Moch Rifqi Rizal; Hidayatullah, Firda
Sinergi International Journal of Economics Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i4.276

Abstract

This research examines the influence of digital inclusion on Indonesia's GDP growth from 2017 to 2022. The study utilizes quantitative panel data analysis, enabling an in-depth investigation of the impact of mobile phone ownership and internet access on GDP, using data sourced from the Indonesian Central Bureau of Statistics (BPS) and other sources. The findings reveal that increased mobile phone ownership significantly enhances GDP, underscoring the role of communication technology in driving economic growth. However, while internet access is essential, it does not demonstrate a significant impact on GDP during the studied period, indicating areas for potential improvement in infrastructure and digital literacy.
Application of Digital Marketing Implementation of Perusahaan Listrik Negara (PLN) Mobile to Improve Customer Service at the Bukittinggi Customer Service Unit Iman Rohmatan; Slamet Widodo
Sinergi International Journal of Economics Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i4.200

Abstract

Digital marketing has revolutionised customer service strategies in various industries including in Perusahaan Listrik Negara (PLN), currently PLN is facing a significant transformation towards the digital era, which affects various aspects of operations and services. These changes include the adoption of information and communication technology to improve efficiency in electricity distribution, customer data management, and service delivery. In this digital era, PLN strives to integrate technology solutions to improve the reliability of electricity supply, optimise network management, and provide more responsive services to customers. This can illustrate how PLN's efforts adjust to the challenges and opportunities that exist in the change towards the digital era, in this case PLN has presented a Mobile application in the form of PLN Mobile which aims to personalise interactions with customers, simplify service processes, and increase overall customer satisfaction. This abstract examines the extent to which digital marketing can optimise service and operational efficiency in the context of customer service improvement initiatives at ULP Bukittinggi.
The Impact of Public Figures, Words, and Ads on Esse Cigarette's International Marketing Strategy Lambok Manurung
Sinergi International Journal of Economics Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i4.282

Abstract

This study investigates the influence of public figures and word choice in marketing strategies on consumer behavior, particularly in the tobacco industry in Indonesia. Focusing on the Esse cigarette brand by KT&G, the research explores how celebrities and commercial advertising influence consumer perceptions and purchasing decisions. The study addresses the research problem of understanding the combined impact of public figures and language in marketing on consumer behavior, specifically in the context of kretek cigarettes. Using a qualitative approach and an exploratory, descriptive method, data were collected through in-depth interviews with 50 active smokers and ten retail outlets in Jakarta, Surabaya, Medan, and Makassar. Thematic analysis was applied to interpret consumer experiences and perceptions. The results reveal that using personal language in copywriting, emotional taglines, and celebrities as brand ambassadors significantly increases consumer interest and purchasing decisions. Television and social media ads were identified as the most influential media, with a 25% increase in sales following celebrity endorsements. The study concludes that marketing strategies utilizing emotional appeals and public figures effectively enhance consumer engagement and drive sales, particularly in Indonesia’s competitive cigarette market.
Income Taxation and Labor Supply: A Narrative Review of International Findings with Focus on High-Income Economies Yolifiandri; Lestari, Putri Ayu; Nasrulloh, Ubaid Fandi
Sinergi International Journal of Economics Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i4.641

Abstract

This narrative review investigates the impact of income taxation on labor supply across diverse demographic and economic contexts. The study aims to synthesize empirical findings and theoretical insights regarding how tax policy structures influence labor participation. A narrative review methodology was employed, drawing on peer-reviewed literature sourced from Scopus and Google Scholar, guided by targeted keyword strategies and strict inclusion criteria. The review examined studies on tax progressivity, informality, gender disparities, and institutional influences affecting labor supply. Key findings indicate that income taxation exerts complex and varied effects on labor supply. Gendered responses to tax structures, especially under joint taxation regimes, tend to suppress female participation, while separate filing systems improve equity and engagement. Informal labor markets expand when tax compliance is burdensome or perceived as unfair, particularly in developing economies with weak institutional trust. Meanwhile, higher marginal tax rates diminish labor effort among high-income earners, underscoring the importance of balanced progressivity. The review concludes that effective tax policy requires behavioral, institutional, and demographic sensitivity. Tailored reforms can enhance labor market participation and revenue generation without compromising equity. Future research should focus on underexplored regions and emerging labor sectors to guide adaptive, inclusive tax system design for sustainable development.
Rethinking Tax Systems for Sustainable Development Goals Sugihyanty, Eneng; Safri; Faisal, Ahmad
Sinergi International Journal of Economics Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i4.647

Abstract

Taxation plays a pivotal role in advancing sustainable development goals (SDGs), yet its implementation faces several systemic challenges. This narrative review aims to explore the effectiveness of tax policies in supporting SDGs through the lenses of environmental taxation, fiscal incentives, progressive tax reforms, and digital transformation. A qualitative review method was employed to synthesize findings from recent empirical and comparative studies, focusing on the interaction between taxation mechanisms and sustainability outcomes. The results highlight that environmental taxes effectively reduce carbon emissions and promote energy efficiency, while fiscal incentives drive investments in renewable energy by alleviating financial constraints. Progressive taxation contributes to income redistribution and social justice, particularly in low- and middle-income countries. Furthermore, institutional quality and good governance are crucial in enhancing the success of fiscal strategies, with countries exhibiting stronger institutions achieving higher efficiency and compliance. The digitalization of tax systems, including AI-enabled tax education, further improves transparency and public trust. Despite these benefits, challenges such as tax system complexity, coordination failures, and data limitations hinder the optimal realization of taxation’s potential. Thus, the study recommends integrated policy reforms, enhanced public engagement, and further interdisciplinary research to strengthen tax systems as instruments for sustainable development. These insights provide a strategic foundation for policymakers aiming to align fiscal systems with the global SDG agenda.

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