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DFAME Digital Financial Accounting Management Economics Journal
Published by Awatara Publisher
ISSN : -     EISSN : 30251079     DOI : https://doi.org/10.61434/dfame
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
DFAME Digital Financial Accounting Management Economics Journal is an interdisciplinary publication that examines the impact of digital transformation on finance, accounting, management, and economics. The journal explores how digitalization affects business practices and the economy, including digital strategies for efficiency and competitiveness. It also considers economic changes like market shifts and workforce effects due to digitalization. Notably, the journal is bilingual, accepting articles in English and Indonesian, aiming to be a resource for academics, professionals, and decision-makers addressing technological challenges. DFAME encourages interdisciplinary collaboration and innovative research in these fields, publishing three times a year through AWATARA Publisher in Indonesia since 2023. The journal comes out three times a year, in February, May, August, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 1 (2024): FEBRUARI" : 5 Documents clear
PENGARUH KUALITAS PRODUK, HARGA, DAYA TARIK IKLAN DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN PADA HONDA BEAT MOTORIZED VEHICLE Dien Hawa, Sarah; Rianto, Sugeng; Saumi Andrean Nofa, Muhammad
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.136

Abstract

Honda Beat Motorcycle is the most popular by most people, both young people and parents because of its stylish and simple design. This can be proven based on the results of the Top Brand Award survey which is ranked first in the Top Brand Index category as shown below. Consumers who have a positive perception of a brand, meaning that the brand has a strong impression compared to other brands. This study aims to determine the effect of Product Quality, Price, Advertising Attractiveness and Brand Image on Purchasing Decisions for Honda Beat Motorbikes. The data used in this study are primary data obtained through a questionnaire. This reseach using 97 sample who who have already used Honda beat. The analysis method used is multiple linear regression analysis. The results of the analysis show that Product Quality, Price, Advertising Attractiveness and Brand Image have a positive effect on Purchasing Decisions for Honda Beat Motorbikes.
FENOMENA PENGGUNA APLIKASI LIVE STREAMING MANGO LIVE DI KALANGAN MAHASISWA Setyanugraha, R. Satria; Nur Amalia, Zahwa; Asriandhini, Bunga
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.144

Abstract

Social media has become an inseparable part of communication activities in the digital era. In everyday life, social media has become a tool for human communication and has become a new lifestyle. Not only for obtaining information, social media has now become a platform for interacting, expressing yourself and even sharing it to show to the public. Live streaming is a social media application that broadcasts individual activities online. Mango Live is a live streaming application originating from India, this application can be downloaded on Google Play or the Apple Store. According to data on Google Play and Apple Store, Mango Live is a streaming service intended for users with an age limit of 17 years and over, is the best global live broadcast platform that focuses on entertainment, lifestyle and broadcasting from talented hosts. The aim of this research is to find the motives and interactions used in the phenomenon of using the Mango Live live streaming application among students. This research uses qualitative methods with Alfred Schutz's phenomenological theory. Alfred Schutz's phenomenological theory looks for the causes and goals of students in using the Mango Live application. From the results of this research, there are entertainment motives to fill free time, economic motives to earn income, motives to seek experience for the achievement process, and motives to express oneself to build self-confidence. Researchers revealed that the interactions used in using the Mango Live application are in the comments feature, follow feature, communication feature and virtual gift feature.
MENINGKATKAN MINAT BELI KONSUMEN MELALUI STRATEGI SKIMMING PRICING DAN PENINGKATAN STORE IMAGE PADA PRODUK IPHONE Amalia, Rizki
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.145

Abstract

The iPhone experienced a decline in revenue, but the top brand index shows that the market share data for the iPhone in Indonesia experienced an increase in market share where in 2023 in the first phase the top brand index for the iPhone was at 12.40% and was ranked 3rd in the smartphone category below Samsung and Oppo. In the second phase, the iPhone market share rose by 24.70% and succeeded in occupying second place, replacing Oppo. The increase in market share shows that there is an increase in consumer buying interest in iPhone smartphone products in Indonesia. This research aims to test the influence of skimming pricing and store image variables on consumer buying interest in iPhone products. Using multiple regression analysis, 97 respondents were tested using a questionnaire instrument. The research results show that skimming pricing and store image have a positive influence on consumer buying interest in iPhone products
ANALISIS PENGARUH KREATIVITAS PRODUK DAN PERSEPSI KONSUMEN TERHADAP PERTUMBUHAN PENJUALAN PADA UMKM BATIK DI KABUPATEN PURBALINGGA Handayani, Juli
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.146

Abstract

Product creativity and consumer perception are two very relevant aspects to analyze, because both have a significant impact on sales growth. Product creativity creates uniqueness and appeal for consumers, while consumer perception plays an important role in forming a positive image of the product. The aim of this research is to examine the relationship between product creativity and the sales growth of Batik MSMEs in Purbalingga Regency and to examine the relationship between consumer perceptions and the sales growth of Batik MSMEs in Purbalingga Regency. Using multiple regression analysis, 97 respondents were tested using a questionnaire instrument. The results of this research are that product creativity has a positive effect on the sales growth of Batik MSMEs in Purbalingga Regency and consumer perception has a positive effect on the sales growth of Batik MSMEs in Purbalingga Regency. 
STRATEGI PROMOSI UNIVERSITAS UNTUK MENARIK PERHATIAN CALON MAHASISWA Afifah, Hana
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.149

Abstract

This research aimed to examine the impact of the university's promotional strategy on the enrollment of potential students. The study utilized one-on-one semi-structured interviews with current university students in the Purbalingga area as participants. The number of participants was determined by saturation, and the collected data were transcribed verbatim. The interviews were then analyzed using ATLAS.ti to identify emerging themes. The findings revealed that the most effective promotional strategies for attracting students included printed brochures and Instagram pages, coupled with personal messaging via WhatsApp and direct messages on Instagram. The study suggests that today's university target consumers, Generation Z, appreciate both digital and traditional advertising, as long as it provides clear information, has an aesthetically pleasing design, and offers personal interaction, creating a sense of real engagement without the need to visit the campus.

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