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Jandy Luik
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INDONESIA
Journal of Content and Engagement
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 29876745     DOI : https://doi.org/10.974/joce
Core Subject : Social,
Social Sciences
1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of communication that resulted in context-specific content and engagement; and, 3. the analysis of different socio-cultural contexts of media content production, distribution, usage, and engagement. 4. Novel and emerging approaches in understanding content of communication (mediated and face-to-face) and its effects.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 2 Issue 1 (2024): April 2024" : 5 Documents clear
Visitors Attitude on Servicescape Excelso Societe Surabaya Rr. Aulia Zerlina Maheswari; Inri Inggrit Indrayani; Felicia Goenawan
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.82-102

Abstract

This research was conducted with the aim of identifying visitors' attitudes towards ExcelsoSociete's servicescape. Marketing public relations creates a memorable experience forvisitors, so Excelso Societe has a strategy to communicate value and become a differentiatorfrom competitors which creates a response in the form of a positive attitude. Brand identity isimportant to achieve company value in introducing products/services. One way to meetconsumer needs is to improve the customer experience through the physical environment.The physical environment or servicescape is an important factor for companies in meetingconsumer needs by providing customer experience.Servicescape becomes a strong communication channel between the brand and the public.Good communication with visitors helps Excelso Societe understand the wants and needs ofvisitors. Public relations is very important in the process of achieving Excelso Societe's goalof building a positive image to visitors. The company's image can be built based on visitors'experiences and perceptions. Consumer attitudes towards a positive image will strengthen thebrand's position in gaining the trust of visitors.The type of research used is descriptive quantitative and uses a survey method. Theresults showed that the spatial layout & functionality dimension obtained the highest score oncognitive attitudes and affective attitudes, while the signs, symbols, and artifacts dimensionobtained the highest score on conative attitudes.
The Effectiveness of the Itik Land Pop Up Store Advertising Message to Instagram Followers @myyellowduckling Ajeng Lintang Saraswati; Ido Prijana Hadi; Astri Yogatama
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.1-14

Abstract

My Yellow Duckling is a local brand that sells duck-themed merchandise. This brand started its business in 2019 and comes from the city of Surabaya. Starting with a drawing hobby from the owner of My Yellow Duckling, it led her to start transforming her draw into a product with selling value. She sells duck-themed merchandise, such as dolls, sticker, keychain, enamel pin, pouch, headband, and so on. My Yellow Duckling sells their product online via Shopee marketplace and offline by open a pop-up store in collaboration with the event market in Surabaya. In January 2024, My Yellow Duckling for the first time opened a pop-up store independently in Malang under the name Itik Land. To advertise their event, they use Instagram for share the message to consumer. This study uses SOR theory to determine the effectiveness of advertising messages to the audience. Advertising messages delivered will be measured effectively using AISAS models with 5 indicator, Attention, Interest, Search, Action, and Share. This type of research is descriptive with a quantitative approach. The study took data using an online questionnaire against 100 respondents using non-probability sampling techniques. The results of this study showed that messages of pop-up ads on Instagram followers @myyellowduckling proved effective with the highest average score at the attention level.
The Influence of “Every U Does Good Heroes” Public Relations Campaign Message on Followers Attitudes regarding Unilever Indonesia’s Vision and Mission on Instagram @unileveridn Vienny Chikita; Fanny Lesmana; Inri Inggrit Indrayani
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.54-81

Abstract

This research was intended to explain the influence of campaign message Every U Does GoodHeroes on the followers of @unileveridn. Unilever Indonesia has run a campaign of Every U DoesGood Heroes since August 2021 until now. The campaign invites individuals or companies toextend kindness to others in simple ways. To provide kindness for around, Indonesia Unileverguides on three pillars that are in line with this campaign. These pillars are building moresustainable planets, improving the health and well-being of the community, and contributing to ajust and inclusive society. The kind of research is explanatory quantitative, with online methodsof surveys and simple linear regression as data analysis techniques. The number of samples, asmany as 100 followers of @unileveridn based on purposive sampling. Research has shown thatcampaign messages influence the followers of @unilever. The highest influence is on the messagestructure sub-indicator, namely conclusion statement. The lowest influence is in the message'scontent sub-indicator, supporting material that contains the purpose of campaign message.Research shows that variable x: public relations campaign message also has strong correlation withvariable y: attitude. This was due to campaign messages consistent with three pillars of UnileverIndonesia.
Fashion as Communication: Costume Dasiyah at Film Series Gadis Kretek Thessalonica Dwi Setya Angestuti Triantoro; Daniel Budiana; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.41-53

Abstract

Film as an audio-visual medium can convey messages verbally and non-verbally. In the filmseries 'Gadis Kretek', the message is communicated through dialogue and visual displays,namely fashion. Dasiyah, as one of the main characters, has iconic fashion compared to othercharacters. Dasiyah Fashion consists of the entire fashion, hair, make-up, and accessories usedby the actress as a costume used as a medium for character communication. Therefore, theauthor is interested in researching the meaning of denotation, connotation, and myths relatedto fashion from each Dasiyah fashion unit using Roland Barthes' semiotic analysis. So thisresearch can find out the full meaning of how fashion can communicate your character. It wasfound that fashion can express Dasiyah's life journey and her ideals regarding kretek amidstthe patriarchy are still strong in Javanese culture. Apart from that, through her fashion, Dasiyahcan position herself in society with her socio-economic status as an elite Javanese woman withher trading activities. The fashion worn by Dasiyah is not always stagnant, there is aprogressiveness of character that causes fashion alterations not by Javanese standards.
Communication Strategy of Peduly Gotong Royong Foundation in Building Volunteer Re-participation in Surabaya Ivana Wardana; Jandy Edipson Luik; Daniel Budiana
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.15-40

Abstract

Peduly Surabaya is how people called Peduly Gotong Royong Foundation which islocated in Surabaya. Peduly Surabaya started volunteer activities involving external parties inJune 2023. In a month, there are around 3-5 volunteers who return more than twice in thesame month. This statement shows that the level of re-participation in Peduly Surabaya isrelatively high. With a case study method, the case that can be studied from Peduly Surabayais the strategy in attracting volunteers to return to Peduly Surabaya's new volunteer activities.Based on the result, there are six strategies. These six strategies include internal and externalstrategies that are communicated directly or through online media. First, choose amanagement team that is communicative and has high initiative in accordance with Peduly'svalue. Second, consistently communicating various activities online Third, convey the resultsof evaluations and learning from previous activities. Fourth, communication through manymedia. Fifth, familiarize volunteers in creating content about Peduly Surabaya. Sixth,transparency regarding the function of donation contribution

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