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Agusly Irawan Aritonang
Communication Sciences Department, Petra Christian University
Social Sciences

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Fashion as Communication: Costume Dasiyah at Film Series Gadis Kretek Thessalonica Dwi Setya Angestuti Triantoro; Daniel Budiana; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.41-53

Abstract

Film as an audio-visual medium can convey messages verbally and non-verbally. In the filmseries 'Gadis Kretek', the message is communicated through dialogue and visual displays,namely fashion. Dasiyah, as one of the main characters, has iconic fashion compared to othercharacters. Dasiyah Fashion consists of the entire fashion, hair, make-up, and accessories usedby the actress as a costume used as a medium for character communication. Therefore, theauthor is interested in researching the meaning of denotation, connotation, and myths relatedto fashion from each Dasiyah fashion unit using Roland Barthes' semiotic analysis. So thisresearch can find out the full meaning of how fashion can communicate your character. It wasfound that fashion can express Dasiyah's life journey and her ideals regarding kretek amidstthe patriarchy are still strong in Javanese culture. Apart from that, through her fashion, Dasiyahcan position herself in society with her socio-economic status as an elite Javanese woman withher trading activities. The fashion worn by Dasiyah is not always stagnant, there is aprogressiveness of character that causes fashion alterations not by Javanese standards.
The Meaning of Political Messages in Carousel Posts on @ganjar_pranowo’s Instagram Account during the 2024 Electoral Campaign Period Sentanu Chandra; Ido Hadi; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.103-126

Abstract

This research is motivated by the phenomenon of the 2024 elections, focusing on the digital political campaigns based on social media. The study focused on examining the meanings of political messages constructed by the 2024 presidential candidate, Ganjar Pranowo, by relating them to the philosophy of Javanese cultural leadership. This is due to the contrast between the results of the party’s legislative elections and its vote acquisition in the presidential election contest. The type of research used is descriptive qualitative with the semiotic analysis method of Roland Barthes. The research subject consists of carousel posts on the Instagram account @ganjar_pranowo, while the research object is the meaning of Political Messages. The study found that the meaning of political messages is derived from the visible verbal and non-verbal messages. It also discovered the correlation between the meanings of ‘Penguin’ and ‘Swastika’ which were capitalized as campaign messages. Furthermore, the researcher interprets the message meanings as Javanese-centric leadership in Indonesia presidential, redefinition of the meaning ‘Merakyat’, the paternalistic side in ‘wong cilik’ politics, and the implementation of Hastabrata philosophy rooted in Ganjar Pranowo.
Impression Management Strategy of Khofifah Indar Parawansa on Instagram Account @khofifah.ip Emanuela Sitorus; Gatut Priyowidodo; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.127-146

Abstract

Impression management refers to an individual's need to present themselves acceptably to others, crucial for maintaining their image and achieving goals. This is particularly important for political actors in Indonesia as a democratic country. One political actor used impression management is Khofifah Indar Parawansa who needed to effectively manage her public image to secure a second term as Governor of East Java, particularly before the 2024 regional elections. This research analyzed Khofifah’s strategies on her Instagram account @khofifah.ip using descriptive quantitative content analysis methods. It examined verbal messages from 222 posts, including photos, videos, and text captions, between February 12, 2024, when Khofifah announced her candidacy, and May 9, 2024, when political dynamics changed. The strategies analyzed were ingratiation, self-promotion, intimidation, exemplification, and supplication. The research found that the most frequently used strategy by Khofifah was Ingratiation particularly the Other Enhancement tactic with the sub-indicator of Sympathy, emphasizing her efforts to gain public favor through various practices of sympathy tactics.
Co-Authors Daniel Budiana Emanuela Sitorus Gatut Priyowidodo Ido Hadi Sentanu Chandra Thessalonica Dwi Setya Angestuti Triantoro