cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Jandy Luik
Contact Email
puslit@petra.ac.id
Phone
+62312983147
Journal Mail Official
joce@petra.ac.id
Editorial Address
Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Content and Engagement
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 29876745     DOI : https://doi.org/10.974/joce
Core Subject : Social,
Social Sciences
1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of communication that resulted in context-specific content and engagement; and, 3. the analysis of different socio-cultural contexts of media content production, distribution, usage, and engagement. 4. Novel and emerging approaches in understanding content of communication (mediated and face-to-face) and its effects.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 3 Issue 1 (2025): April 2025" : 5 Documents clear
Instagram Users Reception of User-Generated Aesthetics on Ankayama’s Instagram Account Kayla Vanessa Immanuel; Lady Joanne Tjahyana; Daniel Budiana
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.1-15

Abstract

"User-Generated Aesthetic" refers to a vernacular form of "User-Generated Content." Ankayama, a content creator, embodies the User-Generated Aesthetic pattern. By doing so, Ankayama upholds the value of eco-beauty and presents content with a high aesthetic appeal. The emergence of this new term in content creation signifies a shift in acceptance, making it an intriguing area of study. This research employs Stuart Hall's reception analysis method and is descriptive. The findings indicate that Instagram users hold a dominant and negotiating position in response to Ankayama's User-Generated Aesthetic and a dominant position in Ankayama's aesthetics and content education. This influence results from personal factors such as personality, culture, motivation, and experience of the informant, Ankayama's brand involvement in content, content style, and the originality of the creator.
Interfaith Dialogue Format in Fostering Peace on Instagram: Indonesia Celebrates Diversity Edward Hiroshi Tandawidjaja; Inri Inggrit Indrayani; Astri Yogatama
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.34-53

Abstract

This research aims to examine the peace dialogue format in fostering harmony on Instagram Indonesia Merayakan Perbedaan (IMP). This research uses descriptive quantitative research, where this study aims to examine the use of dialogue formats in fostering harmony on the Instagram social media platform IMP. The researcher found three indicators used in the study, namely cognitive, affective, and collaborative. In each indicator, there are themes raised by the researchers to classify each post. The most frequently appearing theme in the cognitive indicator is the theme of knowledge of differences and similarities. The most frequently appearing affective theme is the theme of togetherness. The most prominent collaborative theme is the theme of collaboration in building the nation. The result of this research is that, in building peace on Instagram IMP, the cognitive indicator is the most widely used indicator. In conclusion, the cognitive aspect is useful for building a dialogue of harmony among religious communities and cultures in Indonesia, especially on the theme of understanding differences and similarities.
Effectiveness of Red Velvet as Brand Ambassadors for Azarine Cosmetic in Makeup Series Products Victoria Amijaya; Inri Inggrit Indrayani; Felicia Goenawan
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.16-33

Abstract

Marketing Public Relations was an activity aimed at creating a positive image. A brand ambassador was someone who functioned as a representation or face of a brand. The use of famous celebrities as brand ambassadors during the launch of new products significantly increased public appeal and attention. Red Velvet was a South Korean girl group that has been active in the music industry for 10 years since their debut in 2014. Azarine Cosmetic appointed Red Velvet as the brand ambassador. This research aimed to measure the effectiveness of Red Velvet as the brand ambassador for Azarine Cosmetic's makeup series. The research approach was descriptive quantitative, with data collection techniques using an online questionnaire method through Google Forms distributed to 100 respondents using a Likert scale. The sampling technique employed purposive sampling. This study measured the effectiveness of the brand ambassador using Hovland's (1953) source credibility theory, which was divided into three indicators: trustworthiness, attractiveness, and expertise. The research results indicated that Red Velvet, as the brand ambassador for Azarine Cosmetic's, was deemed effective according to the source credibility theory, with expertise being the highest indicator because Red Velvet possessed a strong charm as a brand ambassador for the makeup products.
Motives and satisfaction of followers of content aggregator @ussfeeds in consuming content Richard Richard; Jandy Edipson Luik; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.69-94

Abstract

This study examines the motives and satisfaction of @ussfeeds followers in consuming content. The content referred to in this study focuses more on micro-news content. Micro-news itself is news uploaded on media but its content is shorter when compared to the source. As a content aggregator, @ussfeeds must be able to satisfy every follower's motive in the fields of current affairs, passing time, social utility, finance, salient, and entertainment. The research method used in this research is an online survey with an explanatory quantitative research type. The tests carried out in this study are validity and reliability tests, paired T tests, and cross tabulation. Through the six indicators proposed by Wohn & Ahmadi (2019) followers of @ussfeeds tend to be more satisfied in passing time, and salient. Through this study, it was found that @ussfeeds could not fulfill the motives in the other four indicators.
#Men's Grooming Content in the Denim Discord Community "Darahku Biru" Renada Ardio Praba Swara; Jandy Edipson Luik; Daniel Budiana
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.54-68

Abstract

Men's Grooming is men's grooming, which is a behavior of grooming and grooming carried out by men. The aim of this research is to find out how many men's grooming actions occur through discussions that occur in the media discord of Darahku Biru denim community. By taking data from 5 discord channels in Darahku Biru denim community discord as a place to collect data, namely the Jeans-and-Denim channel, Apparel channel, Leather-footwear channel, Localbrand channel, and Men's-grooming channel which is limited from April 1 2024 to April 30 2024 with a total of 96 samples. This research uses a quantitative content analysis method. The results of this research show that of the total chats on 5 channels, namely 876, there are 348 chats that discuss men's grooming content. The main indicator of body unity, the trousers indicator, is the one most often discussed. Then the second highest indicator also includes the body unit, namely shoes. Meanwhile, the hair indicator is the third highest discussed. Apart from that, the discussion that is rarely discussed is about the face and body. Shows that members of the Blue Blood denim community are quite sensitive to the act of grooming, but by carrying out the act of grooming a sense of self-confidence increases, but they still show an expression of masculinity through what they wear, such as denim pants and boots.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 3 Issue 3 (2025): December 2025 Vol 3 Issue 2 (2025): August 2025 Vol 3 Issue 1 (2025): April 2025 Vol 2 Issue 3 (2024): December 2024 Vol 2 Issue 2 (2024): August 2024 Vol 2 Issue 1 (2024): April 2024 Vol 1 Issue 3 (2023): December 2023 Vol 1 Issue 2 (2023): August 2023 Vol 1 Issue 1 (2023): April 2023