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Jandy Luik
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INDONESIA
Journal of Content and Engagement
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 29876745     DOI : https://doi.org/10.974/joce
Core Subject : Social,
Social Sciences
1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of communication that resulted in context-specific content and engagement; and, 3. the analysis of different socio-cultural contexts of media content production, distribution, usage, and engagement. 4. Novel and emerging approaches in understanding content of communication (mediated and face-to-face) and its effects.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 4 Issue 1 (2026): April 2026" : 5 Documents clear
Generation Z's Experience Using Character.ai Application to Reduce Loneliness: A Case Study of Interpersonal Communication Based on Human-Machine Communication (HMC) Mamarimbing, Gabriella Valentina; Tjahyana, Lady Joanne; Budiana, Daniel
Journal of Content and Engagement Vol 4 Issue 1 (2026): April 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.1.30-46

Abstract

Generation Z is considered one of the loneliest generations. However, with the advancement of technology, it has become easier for Gen Z to communicate with others. In addition to social media, AI-based chatbots have become a popular option for overcoming loneliness through a form of interpersonal communication known as Human-Machine Communication (HMC). HMC-based interpersonal communication represents a significant breakthrough in the field of communication. With this, AI chatbots are now seen as more capable of engaging in communicative roles. These chatbots are increasingly accessible, with one example being the c.ai application. This study employs a qualitative approach, utilizing a case study method, to explore Generation Z's experiences in coping with loneliness through the use of Character.ai (c.ai). The app is found to help reduce feelings of loneliness, particularly during initial use. However, despite offering satisfying emotional responses, c.ai is still not considered a substitute for human interaction. If anything, c.ai was seen as a temporary solution or instant relief to reduce loneliness. Users may return to use the application, but they may also not, resulting in them searching for alternative ways to cope with their loneliness.
The Effect of Content Quality on the @Tanyakanrl Account on Followers' Interest in Responding on the X App Cindoswari, Ageng Rara; Cendani, Ayanda Zahwa Sekar
Journal of Content and Engagement Vol 4 Issue 1 (2026): April 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.1.47-69

Abstract

This study aims to analyze the effect of content quality on followers’ interest in replying (behavioral intention) to posts on the @tanyakanrl account on the X app. This study employs a quantitative approach using a correlation method. The population for this study consists of 3,204,423 followers of the @tanyakanrl account, with a sample of 100 respondents determined using the Slovin formula. Data were collected via a questionnaire using a Likert scale and analyzed using simple linear regression with SPSS version 26. The results indicate that content quality has a positive and significant influence on followers’ interest in replying, with a p-value of 0.004 (<0.05). The coefficient of determination (R²) was 0.436, indicating that content quality accounts for 43.6% of the variation in followers’ interest in replying, while the remaining 56.4% is influenced by other factors outside the model. These findings suggest that higher content quality—measured through aspects of relevance, presentation, language, and design—can increase followers’ interest (intent, prediction, and willingness) to actively engage through replies. This study contributes to the development of digital communication research by highlighting the role of content quality as a primary determinant of active engagement on social media platforms.
Muted Group in Algorithms : A Comparative Study of ‘Janda’ (Widow) Stigmatisation and ‘Duda’ (Widower) Glorification on Google Trends Chania, Silmy; Andayani, Marisa; Irwansyah, Irwansyah
Journal of Content and Engagement Vol 4 Issue 1 (2026): April 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.1.1-14

Abstract

Digital transformation in Indonesia does not necessarily dismantle patriarchal cultural structures but instead replicates them within cyberspace. Digital footprints on search engines reflect deep-seated gender biases, where post-separation marital status is interpreted unevenly between men and women. This study aims to compare the search patterns of the keywords 'Janda' and 'Duda' on Google Trends Indonesia and to uncover the muting mechanisms operating within search algorithms using the perspective of Muted Group Theory. This research employs a descriptive qualitative approach with data mining techniques on the Related Queries feature over the last 12 months. Data were analyzed using Qualitative Content Analysis through the stages of immersion, coding, and thematic categorization. Research findings show extreme semantic disparities. The keyword 'Janda' is dominated by themes of stigmatisation, sexuality, and the commodification of gambling, indicating the mechanisms of Ridicule and Control at work. Conversely, the keyword 'Duda' is dominated by themes of popular culture glorification (duda wattpad) and positive socio-economic status attribution (duda kaya / wealthy widower), showing Semantic Elevation. This study concludes that algorithms act as active agents that amplify gender bias, placing women in the position of a muted group while men remain in control as dominant subjects in digital narratives.
The Impact of Digital Content and Information Quality through Instagram @speakingid on Public Speaking Training Interest in Indonesia Hapsari, Ramita; Jayanti, Karina; Agitashera, Dwi
Journal of Content and Engagement Vol 4 Issue 1 (2026): April 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.1.15-29

Abstract

This study examines the Impact of digital content and information quality on public speaking training interest among followers of Instagram @speakingid in Indonesia. Using a quantitative explanatory survey design, data were collected from N = 300 respondents through an online questionnaire with a four-point Likert scale. Multiple linear regression analysis was conducted using SPSS. The results show that digital content and information quality have a statistically significant effect on training interest, both partially and simultaneously. Information quality has a greater standardized coefficient compared to digital content. The coefficient of determination (R² = 0.533) indicates that 53.3% of the variance in training interest is explained by the two independent variables. These findings extend Uses and Effect Theory by empirically demonstrating how specific content attributes and perceived information quality within Instagram-based educational accounts relate to interest in skill development. Unlike prior studies that primarily focus on engagement or purchase intention, this study specifically examines training interest in the context of informal public speaking education in Indonesia.
From Theory to Engagement : Reconceptualizing Public Relations in the Digital Communication Era Luhukay, Marsefio
Journal of Content and Engagement Vol 4 Issue 1 (2026): April 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.1.70-85

Abstract

The digital revolution has fundamentally altered the conditions under which Public Relations (PR) is practiced, yet the field's foundational theoretical frameworks, developed largely in an era of mass media and linear communication flows, have not been systematically reconceptualized to account for the communicative realities of the platform era. This article addresses that gap through an integrative review methodology and conceptual analysis, re-examining four classical PR theories: Grunig and Hunt's two-way symmetrical communication model, Cutlip, Center, and Broom's relationship management theory, the framing and agenda-setting framework, and Rogers's diffusion of innovation theory. Each is reinterpreted through the lens of contemporary digital phenomena including social media algorithms, artificial intelligence, cancel culture, and ESG accountability demands. Two globally recognized case studies are integrated as illustrative anchors: Stanley's viral TikTok crisis response (2023-2024), which illustrates real-time two-way engagement at scale, and Unilever's sustained ESG communication strategy (2022-2024), which demonstrates how relationship management has evolved into a purpose-driven stakeholder engagement model. The article's original contribution is the Integrated Engagement Model, a unified conceptual framework that reconceptualizes PR's four classical theoretical pillars simultaneously and coherently in response to digital, AI, and ESG imperatives. Unlike existing studies that address these transformations in isolation, this article provides a synthesized reconceptualization across all four theoretical dimensions, proposing that PR must transition from message management to engagement architecture as the governing paradigm for contemporary practice.

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