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All Journal Scriptura Jurnal e-Komunikasi Scriptura : Jurnal Ilmiah Journal of Content and Engagement
Budiana, Daniel
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Education Languange, Linguistic, Communication & Media Social Sciences

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REPRESENTATION OF AFRICAN AMERICAN IN GHOSTBUSTERS (2016) MOVIE Paramuswari, Lentera; Lesmana, Fanny; Budiana, Daniel
Scriptura Vol 7, No 1 (2017): JULY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10515.657 KB) | DOI: 10.9744/scriptura.7.1.7-16

Abstract

Discrimination towards African American ethnic is a long drawn issue in America. Leslie Jones, an African American actress, received racist tweets after played a role in Ghostbusters (2016) movies. Ghostbusters (2016) is a film that tells the struggle of a group of scientists and an African American to prove the existence of ghost scientifically. This descriptive qualitative study aims to find out how are the Representation of African American in the Ghostbusters (2016) movie by using semiotic method John Fiske. The results of this study show that the character of African Americans in Ghostbusters (2016) movie is still described as being under the white social class both economically and intelligently. Moreover, Ghostbusters (2016) use African American stereotype characteristics as their comical content. Last, African American role in Ghostbusters (2016) was only as white sidekicks.
Faktor-Faktor Penyebab Pengguna Instagram Stories Melakukan Public Self-Disclosure Purmiasa, Shella Eunice; Yoanita, Desi; Budiana, Daniel
Jurnal e-Komunikasi Vol 7, No 2 (2019): VOL 7, NO 2 (2019): VOL 7, NO 2 AUGUST 2019
Publisher : Jurnal e-Komunikasi

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Abstract

Penelitian ini dilakukan untuk mengetahui faktor-faktor yang menyebabkan pengguna Instagram stories pada lima kota terbesar di Indonesia melakukan public self-disclosure. Peneliti menggunakan teori Communication Privacy Management dengan tujuh indikator yaitu  “perceived control”, “privacy awareness”, “privacy concern”, “privacy invasion experience”, “privacy risk”, “interaction” dan “tie strength” yang diadaptasi dari jurnal milik Ampong et al. Hasil penelitian menunjukkan bahwa pengguna Instagram stories di Indonesia sangat mempertimbangkan faktor “privacy concern” dan tidak terlalu mempertimbangkan faktor “privacy invasion experience” ketika melakukan public self-disclosure. Selain itu, peneliti menemukan bahwa jenis kelamin dan latar belakang pendidikan menunjukkan perbedaan pertimbangan di kalangan responden. Secara keseluruhan penelitian ini menunjukan pengguna Instagram stories di Indonesia telah melakukan pengolahan informasi sesuai dengan teori Communication Privacy Management.
The Effectiveness of Tzuyu as a Brand Ambassador in launching Pond’s Bright Miracle Products on @pondsindonesia Followers Kalla, Rachel Ade Suryaning; Indrayani, Inri Inggrit; Budiana, Daniel
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.201-218

Abstract

This study aims to measure the effectiveness of Tzuyu as a brand ambassador in launching Pond's bright miracle products on the @pondsindonesia Instagram account. A brand ambassador is someone who is the representative or face of a brand used by companies to communicate and connect with the public. The use of popular celebrities as brand ambassadors in product launches will attract greater attention. Tzuyu is a member of one of the famous girl groups in South Korea, Twice. Pond's appointed Tzuyu as a brand ambassador in the launch of Pond's bright miracle product by using Instagram social media as a tool to convey messages to the audience. This study measures the effectiveness of a brand ambassador using the theory of source credibility by Ohanian (1990). This research uses a descriptive quantitative approach with data collection techniques using an online questionnaire via google form. The purposive sampling technique is in accordance with the criteria determined in selecting respondents who fill out the questionnaire. The results showed that Tzuyu as Pond's brand ambassador in the launch of Pond's bright miracle was declared effective, with attractiveness being the most effective indicator.
Instagram Users Reception of User-Generated Aesthetics on Ankayama’s Instagram Account Immanuel, Kayla Vanessa; Tjahyana, Lady Joanne; Budiana, Daniel
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.1-15

Abstract

"User-Generated Aesthetic" refers to a vernacular form of "User-Generated Content." Ankayama, a content creator, embodies the User-Generated Aesthetic pattern. By doing so, Ankayama upholds the value of eco-beauty and presents content with a high aesthetic appeal. The emergence of this new term in content creation signifies a shift in acceptance, making it an intriguing area of study. This research employs Stuart Hall's reception analysis method and is descriptive. The findings indicate that Instagram users hold a dominant and negotiating position in response to Ankayama's User-Generated Aesthetic and a dominant position in Ankayama's aesthetics and content education. This influence results from personal factors such as personality, culture, motivation, and experience of the informant, Ankayama's brand involvement in content, content style, and the originality of the creator.
#Men's Grooming Content in the Denim Discord Community "Darahku Biru" Swara, Renada Ardio Praba; Luik, Jandy Edipson; Budiana, Daniel
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.54-68

Abstract

Men's Grooming is men's grooming, which is a behavior of grooming and grooming carried out by men. The aim of this research is to find out how many men's grooming actions occur through discussions that occur in the media discord of Darahku Biru denim community. By taking data from 5 discord channels in Darahku Biru denim community discord as a place to collect data, namely the Jeans-and-Denim channel, Apparel channel, Leather-footwear channel, Localbrand channel, and Men's-grooming channel which is limited from April 1 2024 to April 30 2024 with a total of 96 samples. This research uses a quantitative content analysis method. The results of this research show that of the total chats on 5 channels, namely 876, there are 348 chats that discuss men's grooming content. The main indicator of body unity, the trousers indicator, is the one most often discussed. Then the second highest indicator also includes the body unit, namely shoes. Meanwhile, the hair indicator is the third highest discussed. Apart from that, the discussion that is rarely discussed is about the face and body. Shows that members of the Blue Blood denim community are quite sensitive to the act of grooming, but by carrying out the act of grooming a sense of self-confidence increases, but they still show an expression of masculinity through what they wear, such as denim pants and boots.
Strategi Impression Management Wakil Presiden RI 2024-2029 Gibran Rakabuming Raka Melalui Akun Instagram @gibran_rakabuming dalam 100 Hari Pertama Pemerintahan Laurencia, Valerie Audrey; Budiana, Daniel; Yogatama, Astri
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.64-83

Abstract

Impression Management merupakan upaya individu untuk mengelola kesan yang ingin ditampilkan kepada publik. Dalam ranah politik, citra positif menjadi penting bagi aktor politik seperti Gibran Rakabuming Raka, Wakil Presiden RI 2024-2029. Penelitian ini bertujuan untuk mengidentifikasi strategi impression management yang digunakan Gibran melalui akun Instagram (@gibran_rakabuming) selama 100 hari pertama masa jabatannya, yakni periode 20 Oktober 2024 hingga 28 Januari 2025. 100 hari pertama dianggap sebagai periode krusial bagi aktor politik dalam membangun kesan yang baik dimata publik. Penelitian ini menggunakan metode analisis isi kuantitatif deskriptif milik Krippendorff terhadap 15 program yang terdapat dalam 141 unggahan Gibran, berdasarkan lima strategi dari Jones & Pittman (1982): ingratiation, intimidation, self promotion, exemplification, dan supplication. Hasil penelitian menunjukkan Gibran dominan menggunakan kombinasi strategi ingratiation dan self promotion, dengan fokus pada pendekatan emosional dan bukti kinerja. Strategi ingratiation muncul pada unggahan delapan program prioritas, sedangkan self promotion muncul pada unggahan tujuh program. Meskipun ingratiation menjadi strategi paling banyak ditemukan, sub indikator dengan frekuensi tertinggi adalah laporan hasil kerja dari self promotion (18,36%). Sementara itu, strategi supplication tidak ditemukan, menunjukkan bahwa Gibran tidak membentuk citra melalui penonjolan kelemahan. Temuan ini mendukung kesan bahwa Gibran ingin tampil sebagai pemimpin muda yang simpatik, kompeten, dan percaya diri.
The Effectiveness of Ji Chang Wook as Traveloka's Brand Ambassador Among Millennials in Indonesia Lantu, Isyela Netanya Putri; Budiana, Daniel; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.165-188

Abstract

This study aims to measure the effectiveness of Ji Chang Wook as Traveloka's brand ambassador among Millennials in Indonesia. The research uses a descriptive method with a quantitative approach. Data were collected through an online survey using a questionnaire as the data collection tool. The respondents were 100 Millennials who met the following criteria: they were familiar with Traveloka and Ji Chang Wook as the brand ambassador, and had used Traveloka's services. The effectiveness of the brand ambassador was measured using the VisCAP indicators, which include visibility, credibility, attraction, and power. The results showed an effectiveness score of 4.33, with the attraction indicator recording the highest score of 4.44. In this indicator, respondents believed that Ji Chang Wook is a visually appealing brand ambassador with engaging message delivery characteristics. As a result, most female respondents were drawn to Ji Chang Wook's visual appeal, while male respondents were more attracted to his engaging personality. These findings indicate that Ji Chang Wook has successfully built a strong appeal among Millennials as Traveloka's consumers, while also strengthening the positive perception of the brand. This study highlights the importance of selecting a relevant brand ambassador with strong appeal to enhance emotional connections and consumer engagement with the brand.
Co-Authors Astri Yogatama Desi Yoanita Fanny Lesmana Immanuel, Kayla Vanessa Inri Inggrit Indrayani Kalla, Rachel Ade Suryaning Lady Joanne Tjahyana Lantu, Isyela Netanya Putri Laurencia, Valerie Audrey Luik, Jandy Edipson Paramuswari, Lentera Purmiasa, Shella Eunice Swara, Renada Ardio Praba