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M. Sulhan
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INDONESIA
Journal of Economic, Management and Entrepreneurship
Published by CV. Satria Jaya
ISSN : -     EISSN : 30258243     DOI : https://doi.org/10.61502/jemes
Core Subject :
Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; - Knowledge Management; - Marketing Management; - Strategic Management; - Organizational Management; - Operations Management; - Change Management; - E-Business; - Capital Market, and - Entrepreneurship.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2023)" : 5 Documents clear
Pengaruh Country Of Origin, Event Sponsorship  dan Citra Merek terhadap Keputusan Pembelian Mariatuz Zakia
Journal of Economic, Management and Entrepreneurship Vol. 1 No. 3 (2023)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v1i3.40

Abstract

The purpose of this research is to analyze and determine the influence of Country of Origin, Event Sponsorship and Brand Image on Purchasing Decisions. The type of research used in this research is multiple linear regression, assisted by processing with the SPSS (statistical package for social sciences) version 22 program so that primary data is obtained. The population in this study were Samsung smartphone users at Yudharta Pasuruan University. The sampling technique was carried out by collecting data from researchers using a questionnaire. There are three independent variables in this research, namely Country of Origin, Event Sponsorship and Brand Image. Meanwhile, the dependent variable in this research is Purchase Decision. The results of this study show that partially the country of origin has a positive and insignificant effect. However, country of origin is a variable that indirectly has little influence on purchasing decisions. Event sponsorship has a negative and insignificant effect, meaning that event sponsorship is a variable that does not have a significant direct influence on purchasing decisions. Brand image has a positive and significant effect, meaning that brand image is a variable that indirectly has a lot of influence on purchasing decisions because the higher the image of a brand can influence purchasing decisions. Simultaneously, the three variables, namely Country of Origin, Event Sponsorship and Brand Image, have a positive and significant effect on purchasing decisions.
Pengaruh Media Sosial Instagram dan Kelas Sosial terhadap Perilaku Konsumtif (Studi Kasus pada Karyawan Produktif PT. Moya Kasri Wira Jatim Pandaan) Maghfiroh
Journal of Economic, Management and Entrepreneurship Vol. 1 No. 3 (2023)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v1i3.41

Abstract

This research aims to determine the influence of social media Instagram and social class, either partially or simultaneously, on consumer behavior. The population in this study were production employees of PT. Moya Kasri Wira East Java Pandaan. The sampling technique used random sampling with a total of 104 respondents. The data collection technique is in the form of a questionnaire. The data analysis technique uses multiple regression analysis. The research results show: (1) there is a positive and significant influence of Instagram social media on the consumer behavior of PT production employees. Moya Kasri Wira East Java Pandaan. (2) there is a positive and significant influence of social class on the consumptive behavior of production employees of PT. Moya Kasri Wira Jatim Pandaan. (3) there is a simultaneous influence of Instagram social media and social class on the consumptive behavior of PT. Moya Kasri Wira Jatim Pandaan production employees
Analisis Faktor-Faktor yang Mempengaruhi Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2013-2018 Miftakhul Jannah
Journal of Economic, Management and Entrepreneurship Vol. 1 No. 3 (2023)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v1i3.42

Abstract

The purpose of this research is to examine the factors that influence company value. The type of research used is quantitative research in explanatory format. The population in this research are manufacturing companies listed on the Indonesia Stock Exchange for the 2013-2018 period. The sampling technique was carried out using the purposive sampling method. The exogenous variables in this research are ownership structure which is proxied by managerial ownership and institutional ownership as well as investment opportunity set which is proxied by market value book equity (mvebve). Meanwhile, the endogenous variable in this research is company value which is proxied by Price Book Value. This research uses secondary data in the form of financial reports and statistical data for manufacturing companies for the 2013-2018 period. The data analysis technique used is multiple regression analysis with SPSS 21 software. The results of this research show that: (1) managerial ownership has no significant effect on company value; (2) institutional ownership has no significant effect on firm value; and (3) investment opportunity set has a significant effect on company value.
Pengaruh Daya Tarik Wisata, Kualitas Pelayanan dan Harga terhadap Niat Berkunjung Ulang di Wisata Pacet Mini Park Mojokerto Muhammad Labib RIfqi
Journal of Economic, Management and Entrepreneurship Vol. 1 No. 3 (2023)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v1i3.43

Abstract

This purpose of this study is to understand the influence of  Tourist attraction, Quality service, and Price on Intent to revisit at pacet mini park mojokerto.This research was quantitative research. The research population was pacet mini park mojokerto visitors. This research used sampling technique without certain considerations (Accidental Sampling) to get 100 respondents who made purchases at pacet mini park mojokerto based on age, occupation, and gender. The method of data collection used the questionnaires, observation, and documentations. The method of data analysis used the multiple regression analysis. The result of this research showed that the Tourist attraction, Quality service, and Price simultaneously have significant effect on the Intent to revisit. And partially Tourist attraction, Quality service, and Price have significant effect on the Intent to revisit. The Tourist attraction, Quality service, and Price on Intent to revisit in pacet mini park mojokerto visitors (Adjisted R Square) was 49%.
Analisa Kepuasan Pelayanan UMKM Jasa Internet dalam Perspektif Profil Konsumen (Studi Kasus : Konsumen JW Network Indonesia) M. Dayat; Mochamad Sirodjudin
Journal of Economic, Management and Entrepreneurship Vol. 1 No. 3 (2023)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v1i3.44

Abstract

This research aim to know: (1) Client profile of JWnet, (2) Customer’s level of fulfillment and (3) Customer’s differential fulfillment of JWnet, assessed by age, sex, occupation, and education level. This applied research using descriptive case of the client of JWnet, using 100 clients as samples. Literature study and questioner used to collect the information. And then data processing uses percentage analysis, One Way ANOVA and Consumer Satisfaction Index analysis. The results of the study show: (1) the profile of the respondents is dominated by men (63%), aged 21-25 years (38%), the majority have university education (66%) and work as students (44%); (2) based on customer satisfaction index is very satisfied (78%), dissatisfied (17%), and satisfied (5%); and (3) and there is a difference in the level of satisfaction, depends on gender, age, and profession, meanwhile there is a significant difference between the level of satisfaction of educated consumers for internet services from JWnet.

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