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Kediri Journal of Journalism and Digital Media
Published by Institut Agama Islam Negeri Kediri
ISSN : 30259940     EISSN : 30258723     DOI : https://doi.org/10.30762/kjourdia.v1i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
KJOURDIA (Kediri Journal of Journalism and Digital Media) disseminates the latest articles from researchers and practitioners on various journalism and digital media issues, studied from various perspectives such as economics, politics, culture, social, technology, security and so on. In addition, other topics discussed include audience studies, media management, journalism, media ethics, media convergence, social media, data journalism and investigative journalism. KJOURDIA is an open access journal. Articles submitted to KJOURDIA will be processed online through the Open Journal System (OJS) and use double blind review by at least two bestary partners who have related expertise.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 41 Documents
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‘Menjadi Indonesia’ in the Algorithm: YouTube-Centered Distribution Practice of Kunto Aji’s Music Video Abdul Rohim
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 4 No. 2 (2026): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v4i2.4091

Abstract

Purpose: This study aims to describe the distribution practices of Kunto Aji’s music video “Menjadi Indonesia” within a platform-based global media system, map the role of global platforms, and identify the forms of dependency local musicians have on platform infrastructure. Methodology: The study uses a qualitative descriptive approach grounded in media platformization theory. Data were collected through online observation of visibility and audience-interaction indicators on YouTube and Spotify, supported by a literature review on media platformization and the political economy of communication. The analysis is YouTube-centered, with Spotify used as a secondary point of comparison. Findings: The video gained more than 22 million views and 1,181 comments, with its visibility determined by data-driven algorithms rather than by the producer. Audiences play a dual role as consumers and data generators through watching, liking, commenting, and sharing. Kunto Aji is creatively autonomous in production but subordinate at the distribution and monetization stages. Implications: The findings show that digital platforms extend the reach of local music while creating structural dependency on platform infrastructure, algorithms, and monetization schemes. This offers insights for independent musicians, music industry actors, and policymakers in designing more sustainable distribution strategies. Originality: Unlike previous studies that focus on the symbolic meaning or ideology of music content, this study examines distribution as a political-economic practice, contributing empirical evidence on how independent Indonesian music circulates within global platform infrastructure.

Page 5 of 5 | Total Record : 41

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