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Muhamad Sidik
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Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
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JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1 Documents
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Search results for , issue "Vol. 3 No. 10 (2025): November" : 1 Documents clear
Pengaruh Harga Lokasi Dan Online Customer Review Terhadap Keputusan Pembelian Pada Hart Chicken Exprezz Surabaya Aditya Rizky Sahari; Rifda Fitrianty; M Azizul Khakim; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6902

Abstract

This test was conducted by researchers with the intention if there is still a correlation regarding price, place and opinions given by consumers based on experience when making a purchase transaction with consumer decisions when making a return transaction at Hart Chicken Exprezz Surabaya. The test was conducted using a quantitative method, namely the multiple linear regression analysis approach. Researchers have created a questionnaire that has been given by all consumers with a total of 97 responses to complete the test data. Finding the number studied during the test, namely by means of units for the Price variable still has a very significant correlation by consumer decisions when making a purchase transaction with a significance of 0.012, location also has results that are still related and significant by consumer decisions when making a purchase transaction with a significant result of 0.024 and the experience of consumers who have provided responses also has a significant influence by consumer decisions when making a purchase transaction with a significant amount of 0.000. Furthermore, the simultaneous test shows that the three variables have a correlation and are significant by consumer decisions when making a purchase transaction, having a calculated F of 252.216 and a significance of 0.000. Then, a retest using a coefficient of determination (R²) of 89.1% revealed that price, location, and online customer reviews had an 89.1% influence on consumer purchasing decisions. This suggests that price, location, and the experiences of consumers who had previously purchased at Hart Chicken Exprezz Surabaya had a positive impact, increasing purchasing decisions.

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