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YAYASAN PERGURUAN TINGGI ISLAM SURAKARTA INSTITUT ISLAM MAMBA'UL 'ULUM SURAKARTA Unit Pelaksana Teknis Jurnal Jl. Sadewa No. 14 Serengan, Surakarta 57155
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Pawarta: Journal of Communication and Da'wah
Published by Institut Islam Mamba'ul 'Ulum Surakarta
ISSN : -     EISSN : 29862396     DOI : 10.54090
Core Subject : Religion, Education, Social,
Religion Education Environmental Science Social Sciences Other
Pawarta: Journal of Communication and Dawah is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary Communication & Islamic Broadcasting and Dawah Management. This journal also provides scientific articles in other relevan fields: communication science, dawah science, islamic communications, dawah communication, etc.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): February" : 5 Documents clear
Representasi Pria Metroseksual dalam Iklan Barenbliss Bloom My Way With Gabriel Prince Mu'izzah, Awendsa Urfatunnisa Tasyaul; Jannati, Talfi; Alhasbi, Faruq
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 1 (2024): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.220

Abstract

This research motivated by the phenomenon of men using cosmetic products. Therefore, this research aimed to determine the representation of metrosexual men in the Barenbliss Bloom My Way with Gabriel Prince advertisement. Metrosexual men are men who prioritize physical appearance by wearing cosmetic products and fashionable clothing. Metrosexual men have bright and clean faces. Currently, metrosexual men like to take care of their body parts, especially their faces, to make them look more attractive. Roland Barthes' semiotic theory used to understand the meaning of denotation, connotation and myth. This research uses a semiotic approach with descriptive qualitative methods. The data in this research is supported by documentation in the form of still images related to metrosexual men in the Barenbliss Bloom My Way with Gabriel Prince advertisement. The analysis results carried out, the narrative of events and scenes clearly shows the elements of the representation of metrosexual men which can be seen from the make-up, gestures, characters, settings and costumes in the advertisement.
Analysis of Surah Al-Imran 104 in the Context of Social Leadership Zulkarnain, Yudo; Rohimah, Siti
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 1 (2024): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.332

Abstract

This analysis delves into Surah Al-Imran:104 from the Quran, exploring its relevance to contemporary social leadership. The verse emphasizes the importance of promoting goodness while discouraging evil, offering valuable insights for modern leadership paradigms. Through a comprehensive examination of the verse within its Quranic context and classical Islamic exegesis, this research highlights the significance of leaders who uphold moral values and virtuous behavior within their communities. By elucidating the implications of the verse for leadership and exploring its contemporary relevance, the study aims to contribute to understanding Islamic leadership principles and their application to societal challenges. The results reveal the guidance provided by Surah Al-Imran:104 in shaping leaders committed to the betterment of society, leading to success and prosperity. In conclusion, the article underscores the unique perspective offered by this Quranic verse, enriching modern leadership theories with ethical dimensions. This study offers a fresh approach to social leadership by drawing upon Quranic wisdom, providing insights into ethical practices that can benefit society as a whole.
Pengaruh Kualitas Layanan terhadap Kepuasan Jamaah Umroh di Hajar Aswad Mubaroq Saimona, Nur; Ulfah, Yetty Faridatul; Nugroho, Nurman Ando Setianas; Alhasbi, Faruq; Faraba, Karina Sofiananda Armaza
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 1 (2024): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.334

Abstract

Indonesia with a large Muslim population is a potential market for the Umrah travel business. Hajar Aswad Mubaroq is one of the companies that strives for the desires of the Muslim community in Solo Raya for the Umrah pilgrimage. Consumer satisfaction is an absolute that can be achieved by providing good service quality. That way, the company can excel and become a trusted partner in organizing Umrah. This study aims to see how service quality affects pilgrim satisfaction. This study was conducted using a survey and analyzed descriptively quantitatively. The participating samples were 80 respondents, who were Hajar Aswad Umrah pilgrims from March to August 2023. The results showed that service quality influence on pilgrim satisfaction. Value of tstatistics was greater than ttable with the value of the relationship between service quality and satisfaction proven significant. In addition, it was found that 17.4% of pilgrim satisfaction was influenced by service quality. Based on these results, the author suggests that it is important to make pilgrims satisfied by providing quality services. There are many antecedent factors that will benefit the company through satisfaction, so more efforts are needed in providing quality service to Umrah pilgrims.
Komodifikasi Agama Dalam Iklan Bebas Gerah Dengan Vaseline Hijab Bright Nursanto, Fajar; Sarjono, Joko; Widoyo, Agus Fatuh
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 1 (2024): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.404

Abstract

The commercialization of religious values in advertising reflects the transformation of spiritual values into trading objects. To attract consumers, companies often use religious symbols to increase the appeal of their products. However, this raises controversy about the exploitation of religious values. This phenomenon creates tension between commercial purposes and the integrity of religious values. Research on the commodification of religious values in advertising is essential to understand market dynamics as well as the impact on the public's view of the religious value used for advertising. This research uses critical content analysis methods with observation collection and documentation techniques. To facilitate the research, the researchers also used the data analysis done with the semiotic analysis model of Charles Sanders Pierce. This method was chosen because it could help researchers to explore the meaning contained in the visual and symbolic elements of advertising, enriching an understanding of how messages are delivered and received by the audience. Analysis of Vaseline Hijab Bright's advertising revealed signs of practical commodification of religious values. There seems to be a transformation of the meaning of religious values into commercial exchange values, in which the concept of body serum that is considered safe from a religious point of view is combined with convenience from a commercial perspective. This process is reflected in advertising, where Vaseline modifies all Islamic values and shifts from functional values to exchange values in the context of its product.
Pengaruh Komunikasi Persuasif dan Pola Konsumsi Skincare terhadap Penerapan Sustainable Beauty Juniarti, Gita; Hermila, A; Bau, Rahmat Taufik R. L.; Nasiru, La Ode Gusman
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 1 (2024): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.447

Abstract

This research tells about several factors that influence the younger generation's interest in implementing sustainable beauty, namely choosing skincare that is safe for living creatures and environmentally friendly. Sustainable Beauty will consider the ingredients contained in skincare to keep it safe for the environment, as well as the packaging of the skincare. The factors in question are persuasive communication and skincare consumption patterns among students in Gorontalo City. The student population in Gorontalo City was chosen because skincare has become essential for them and part of their lifestyle. The number of samples taken reached 97 people, with the criteria being students in Gorontalo City and using skincare in the last month. The data collection technique uses a questionnaire, and the data analysis technique uses multiple regrets. The results show that H1 and H2 are accepted; a relationship exists between persuasive communication and skincare consumption patterns on implementing sustainable beauty. Partially, the relationship between the two is 24.144%. Influential contributions were dominated by the persuasive communication variant, 12.4%, while the skincare consumption pattern variable was 11.744%. Meanwhile, 75.856% of the implementation of sustainable beauty is influenced by other factors. The suggestion from this research is that the community's knowledge, attitudes and behaviour need to be developed to implement sustainable beauty in Gorontalo City. Apart from that, the role of the government in creating and implementing waste policy is also vital. Even in managing the environment, public awareness still needs to improve, so this is the job of every stakeholder in society.

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