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Andri Putra Kesmawan
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Jl. Sidorejo Gg. Sadewa No.D3, Sonopakis Kidul, Ngestiharjo, Kapanewon Kasihan, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55184
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INDONESIA
Journal of Business and Halal Industry
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30264324     DOI : https://doi.org/10.47134/jbhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Halal Industry (3026-4324) publishes original research that examines the economic, social, and religious dimensions of business and halal industry. The journals scope includes a wide range of topics, such as: The theory and practice of halal business. The legal and regulatory framework for halal business. The economic and social impact of halal business. The management and governance of halal business The role of halal business in sustainable development. The journal welcomes submissions from a wide range of disciplines, including economics, business administration, management, and Islamic studies. The journal is committed to publishing high-quality research that is relevant to policymakers, academics, and the general public.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): December" : 2 Documents clear
The Influence of Social Media Marketing, Electronic Word of Mouth and Advertising Effectiveness on Purchase Intent Through Brand Awareness Rimiyati, Hasnah; Maritza Salma Anisa
Journal of Business and Halal Industry Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v3i2.1034

Abstract

This research aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth, and Advertising Effectiveness on Purchase Intention through Brand Awareness. The object of this study is potential consumers of Maxim online transportation services. The sampling technique used is non-probability sampling with the purposive sampling method, and the sample size is 215 respondents. Data collection was conducted through a questionnaire, and the analytical tool used is AMOS version 22 with Structural Equation Modeling (SEM) data analysis technique. The results of this study show that social media marketing has a positive and significant influence on brand awareness, electronic word of mouth has a positive and significant influence on brand awareness, advertising effectiveness has a positive and significant influence on brand awareness, brand awareness has a positive and significant influence on purchase intention, social media marketing has a positive and significant influence on purchase intention,  Electronic word of mouth has a positive and significant influence on purchase intention, advertising effectiveness has a positive but not significant influence on purchase intention, brand awareness can partially mediate the influence of social media marketing on purchase intention, brand awareness can partially mediate the influence of electronic word of mouth on purchase intention, and brand awareness can fully mediate the influence of advertising effectiveness on purchase intention.
Reconceptualizing Islamic Producer Behavior: Integrating Economic Rationality, Social Solidarity, and Spiritual Ethics in Micro-Enterprise Pricing Syaichoni, Ahmad; Sujianto, Agus; Nurohman, Dede
Journal of Business and Halal Industry Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v3i2.1075

Abstract

This article aims to reconceptualize Islamic producer behavior by integrating economic rationality, social solidarity, and spiritual ethics within the context of micro enterprise pricing. The study seeks to address the persistent gap between Islamic normative principles and their practical implementation in everyday pricing decisions among Muslim micro and small enterprises. Using a qualitative descriptive approach based on a library study, data were collected through systematic review and analysis of recent and relevant academic literature focusing on Islamic economics, ethical pricing, and micro enterprise behavior. The analysis was conducted inductively through thematic identification, conceptual categorization, and theoretical synthesis to develop a comprehensive understanding of the phenomenon under study. The findings indicate that Islamic producer behavior is characterized by partial integration of the three dimensions. Economic rationality remains dominant, manifested in cost calculation, competition awareness, and profit considerations, yet is normatively oriented toward maslahah and falah rather than pure profit maximization. Social solidarity appears in the form of ethical pricing intentions and concern for community welfare, but its realization is often constrained by market structures and power imbalances. Spiritual ethics function as a moral foundation guiding intention and ethical awareness, although they are frequently practiced intuitively and lack systematic operationalization. These findings imply that Islamic producer behavior cannot be adequately explained through single dimensional models. The study concludes that a unified conceptual framework is required to bridge rational efficiency, social justice, and spiritual accountability. This reconceptualization contributes to the development of Islamic economic theory and provides practical insights for promoting ethical and sustainable pricing practices in micro enterprises.

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