cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andri Putra Kesmawan
Contact Email
andriputrakesmawan@gmail.com
Phone
+6281990251989
Journal Mail Official
journal@idpublishing.org
Editorial Address
Jl. Sidorejo Gg. Sadewa No.D3, Sonopakis Kidul, Ngestiharjo, Kapanewon Kasihan, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55184
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Journal of Business and Halal Industry
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30264324     DOI : https://doi.org/10.47134/jbhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Halal Industry (3026-4324) publishes original research that examines the economic, social, and religious dimensions of business and halal industry. The journals scope includes a wide range of topics, such as: The theory and practice of halal business. The legal and regulatory framework for halal business. The economic and social impact of halal business. The management and governance of halal business The role of halal business in sustainable development. The journal welcomes submissions from a wide range of disciplines, including economics, business administration, management, and Islamic studies. The journal is committed to publishing high-quality research that is relevant to policymakers, academics, and the general public.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): December" : 1 Documents clear
The Influence of Social Media Marketing, Electronic Word of Mouth and Advertising Effectiveness on Purchase Intent Through Brand Awareness Rimiyati, Hasnah; Maritza Salma Anisa
Journal of Business and Halal Industry Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v3i2.1034

Abstract

This research aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth, and Advertising Effectiveness on Purchase Intention through Brand Awareness. The object of this study is potential consumers of Maxim online transportation services. The sampling technique used is non-probability sampling with the purposive sampling method, and the sample size is 215 respondents. Data collection was conducted through a questionnaire, and the analytical tool used is AMOS version 22 with Structural Equation Modeling (SEM) data analysis technique. The results of this study show that social media marketing has a positive and significant influence on brand awareness, electronic word of mouth has a positive and significant influence on brand awareness, advertising effectiveness has a positive and significant influence on brand awareness, brand awareness has a positive and significant influence on purchase intention, social media marketing has a positive and significant influence on purchase intention,  Electronic word of mouth has a positive and significant influence on purchase intention, advertising effectiveness has a positive but not significant influence on purchase intention, brand awareness can partially mediate the influence of social media marketing on purchase intention, brand awareness can partially mediate the influence of electronic word of mouth on purchase intention, and brand awareness can fully mediate the influence of advertising effectiveness on purchase intention.

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2025): December Vol. 3 No. 1 (2025): September Vol. 2 No. 4 (2025): June Vol. 2 No. 3 (2025): March Vol. 2 No. 2 (2024): December Vol. 1 No. 4 (2024): June Vol. 1 No. 3 (2024): March Vol. 1 No. 2 (2023): December Vol. 1 No. 1 (2023): September