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All Journal Jurnal Manajemen Bisnis JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Fokus Manajemen Bisnis Journal of Business and Halal Industry
Hasnah Rimiyati, Hasnah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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ANALISIS ELEMEN-ELEMEN BRAND EQUITY RUMAH SAKIT PKU MUHAMMADIYAH GOMBONG Rimiyati, Hasnah; Astuti, Diana
Jurnal Medicoeticoilegal dan Manajemen Rumah Sakit Vol 1, No 1 (2012): January
Publisher : Magister Manajemen Rumah Sakit

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Abstract

Increasing competition in hospital, which in the view of many private hospitals are well established in Gombong, PKU Muhammadiyah Gombong hospitals must have a strong brand equity to maintain or retain old customers and interesting new customers. Research is important conducted to determine and analyze ratings and views of customer on the hospital, other than research about brand equity in the hospital still rarely done.To know the views of consumers on brand awareness, brand association, perceived quality and brand loyalty PKU Muhammadiyah Gombong Hospitals. The study was quantitative descriptive design. The study was conducted on 25 February - 3 June 2011 in the region Gombong. Population are all community Gombong had ever feel the services PKU Muhammadiyah Gombong Hospital. Number of sample was 100 respondents. Sampling design used was purposive sampling. Analysis of data used descriptive statistics, Cochrans test, the average value, semantic differential scale and importance vs. performance comparisonPKU Muhammadiyah hospitals as a top of mind awareness Gombong society. Based on calculations by the Cochran test at the brand association, there are 9 associations are closely related. Based on the results of the analysis of perceived quality, there are seven attributes of a good scale range (3.40 to 4.20) and 3 attributes entered enough scale range (2.60 to 3.40). Analysis of brand loyalty found: Switcher buyers equal to 23%, category simply (3.01). Habitual buyers is equal to 55%, both categories (3.44). Satisfied buyer equal to 49%, both categories (3.46). Liking the brand equal 43%, both categories (3.51). Commited buyers by 33% and include enough category (2.79) PKU Muhammadiyah Gombong Hospitals have a strong enough brand equity. Keywords: brand equity, brand awareness, brand association, perceived quality dan brand loyalty.
ANALISIS PERSEPSI KEPUASAN PELANGGAN DALAM UPAYA PENGEMBANGAN MUTU PELAYANAN RAWAT INAP DI RS PKU MUHAMMADIYAH GOMBONG Fakhriani, Rizka; Rimiyati, Hasnah
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 5, No 1 (2016): January
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Background: PKU Muhammadiyah Gombong Hospital is Muhammadiyah Business Cahrity in health which is located in Gombong and is facing competition from other healthcare providers. There are some ways to win the competition, by providing value and satisfaction to customers with quality services. Therefore, PKU Muhammadiyah gombong Hospital must improve the quality to maintain patient satisfaction.Objectives: Analyzing the gap betqeen expectation and customer perception of quality at inpatient care in PKU Muhammadiyah Gombong Hospital.Methods: The research is a quantitative research with cross sesctional design. The study was conducted on December 1st to 20th November 2010 in PKU Muhammadiyah Gombong Hospital. The sample obtained was 100 people. The sampling design is a random sampling with proportional strata. The data analysis with different test average in pairs (t-test).Results: The results showed that there are significant gaps between the average expectation and perception (p<0,05). The highest gap score on each dimension contained in the procedure item thoroughly explained the to the patient (the dimension of communication with the gap = - 0,43), hospital wards cleanliness (the dimensions of physical evidence with the gap = - 0,68), nurses never feel busy yo respond to the needs of patients (dimensions of nurse’s attentive with gap = - 0,52), patients feel comfortable while they are in the PKU Muhammadiyah Gombong Hospital (dimension of security with gap = - 0,56), admission (entrance) coped quickly and efficiently by administrative staff (dimension of administrative staff responsiveness with gap = - 0,5), provided sufficient security staff at the hospital (dimension of security with gap = -0,24), and the on time doctors when the ward supervision (dimension of responsiveness doctor with gap = - 0,39).Conclusion: Quality of service in the RS PKU Muhammadiyah Gombong still does not meet customer expectations. Keywords: customer satisfaction, service quality
PENGARUH KREDIBILITAS INFLUENCER PADA EFEKTIVITAS IKLAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK MINAT BELI KONSUMEN (STUDI PADA PENGIKUT INSTAGRAM AYUDIA BING SLAMET) Jelita, Alhensa Ferninda; Rimiyati, Hasnah
Jurnal Fokus Manajemen Bisnis Vol 11, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v11i1.3734

Abstract

This study aims to analyze the influence of influencers' credibility on the effectiveness of Instagram social media advertising in shaping consumer buying interest (Study on Instagram followers Ayudia Bing Slamet). The subjects in this study were students using social media Instagram who were in the Special Region of Yogyakarta. This research was conducted with a sample size of 200 respondents who were determined by sampling technique using non probability sampling technique with purposive sampling method and distributing questionnaires to respondents using Google Forms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS 24 application program. Based on the analysis, it was found that the attractiveness of influencers had a positive effect on consumer attitudes towards advertising, trustworthiness towards influencers had a positive effect on consumer attitudes towards advertising, influencer expertise had a positive effect on consumer attitudes towards advertising, and attitudes towards advertising had a positive effect on buying interest.
ANALISIS ELEMEN-ELEMEN BRAND EQUITY RUMAH SAKIT PKU MUHAMMADIYAH GOMBONG Rimiyati, Hasnah; Astuti, Diana
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 1, No 1 (2012): January
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i1.1146

Abstract

Increasing competition in hospital, which in the view of many private hospitals are well established in Gombong, PKU Muhammadiyah Gombong hospitals must have a strong brand equity to maintain or retain old customers and interesting new customers. Research is important conducted to determine and analyze ratings and views of customer on the hospital, other than research about brand equity in the hospital still rarely done.To know the views of consumers on brand awareness, brand association, perceived quality and brand loyalty PKU Muhammadiyah Gombong Hospitals. The study was quantitative descriptive design. The study was conducted on 25 February - 3 June 2011 in the region Gombong. Population are all community Gombong had ever feel the services PKU Muhammadiyah Gombong Hospital. Number of sample was 100 respondents. Sampling design used was purposive sampling. Analysis of data used descriptive statistics, Cochran's test, the average value, semantic differential scale and importance vs. performance comparisonPKU Muhammadiyah hospitals as a top of mind awareness Gombong society. Based on calculations by the Cochran test at the brand association, there are 9 associations are closely related. Based on the results of the analysis of perceived quality, there are seven attributes of a good scale range (3.40 to 4.20) and 3 attributes entered enough scale range (2.60 to 3.40). Analysis of brand loyalty found: Switcher buyers equal to 23%, category simply (3.01). Habitual buyers is equal to 55%, both categories (3.44). Satisfied buyer equal to 49%, both categories (3.46). Liking the brand equal 43%, both categories (3.51). Commited buyers by 33% and include enough category (2.79) PKU Muhammadiyah Gombong Hospitals have a strong enough brand equity. Keywords: brand equity, brand awareness, brand association, perceived quality dan brand loyalty.
The Effect of Brand Personality, Brand Awareness, Fashion Consciousness on Loyalty Through Satisfaction as An Intervening Variable Rimiyati, Hasnah; Rizky Avasyah Rahman, Achmad
Journal of Business and Halal Industry Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i2.499

Abstract

This study aims to analyze the influence of Brand Personality, Brand Awareness, and Fashion Consciousness on Loyalty through Satisfaction as an intervening variable (Study on Consumers of Erigo Fashion Products in Yogyakarta). The subjects in this study were users of Erigo fashion products in Yogyakarta. This research method is quantitative, with data collected through online questionnaires and the variable measurement scale applied to the Likert scale. The type of data used in this study is primary data. In this study, the number of samples was 190 respondents collected using the non-probability sampling method with a purposive sampling technique with the characteristics of Erigo fashion product customers in Yogyakarta with purchases more than 1 time in the last 6 months and a minimum age of 17 years. The analysis tool used is SEM assisted by AMOS 18. Based on the analysis that has been done, the results obtained are that Brand Personality has a positive and significant effect on Satisfaction, Brand Awareness has a positive and significant effect on Satisfaction, Fashion Consciousness has a positive and significant effect on Satisfaction, Satisfaction has a positive and significant effect on Loyalty, Brand Personality does not have a positive effect on Loyalty, Brand Awareness has a positive and significant effect on Loyalty, Fashion Consciousness has a positive and significant effect on Loyalty, Brand Personality has a positive and significant effect on Loyalty mediated by Satisfaction, Brand Awareness has a positive and significant effect on Loyalty mediated by Satisfaction, and Fashion Consciousness has a positive and significant effect on Loyalty mediated by Satisfaction.
PENGARUH DISKON, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MATAHARI DEPARTMENT STORE YOGYAKARTA Mirandi, Okta Adhe Sukma; Rimiyati, Hasnah
Journal of Business and Halal Industry Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i2.106

Abstract

Bisnis fashion merupakan bisnis yang memiliki banyak peminat, target pasar yang luas, dan produk yang beragam. Hal tersebut membuat perusahaan yang bergerak di bisnis fashion perlu membuat strategi agar konsumen memiliki minat dan memutuskan untuk melakukan pembelian ulang produknya. Salah satu strategi untuk menarik minat pembelian ulang konsumen yang lazim digunakan adalah menerapkan potongan harga atau diskon, menjaga kualitas produk, dan citra merek. Oleh karena itu penelitian ini dilakukan dengan tujuan menganalisis pengaruh diskon, kualitas produk, dan citra merek terhadap minat pebelian ulang dengan kepuasan pelanggan terhadap suatu produk. Subjek dalam penelitian ini adalah konsumen Matahari Department Store Yogyakarta. Sampel yang digunakan dalam penelitian ini berjumlah 198 sampel. Pengambilan sampel dilakukan dengan teknik pemilihan sampel purposive sampling dimana kriteria spesifik responden telah ditetapkan oleh peneliti. Pengumpulan data sampel dilakukan dengan menyebarkan kuisioner kepada konsumen Matahari Department Store Yogyakarta melalui Google Form. Kemudian, pengolahan data dilakukan dengan metode pemodelan Structural Equation Modelling (SEM) menggunakan program aplikasi Smart Partial Equation Model (PLS). Berdasarkan hasil analisis penelitian dapat disimpulkan bahwa diskon harga, kualitas produk, dan citra merek berpengaruh positif dan signifikan terhadap minat pembelian ulang produk dan kepuasan pelanggan Matahari Department Store Yogyakarta. Kemudian, kepuasan pelanggan pun berpengaruh positif dan signifikan terhadap minat pembelian ulang pelanggan pada Matahari Department Store Yogyakarta. Hasil analisis juga menunjukan kepuasan pelanggan mampu memediasi pengaruh diskon harga, kualitas produk, dan citra merek terhadap minat pembelian ulang pada Matahari Department Store Yogyakarta. The fashion business is a business that has many enthusiasts, a wide target market, and a variety of products. This makes companies engaged in the fashion business need to create strategies so that consumers have interest and decide to repurchase their products. One of the strategies to attract consumer repurchase interest that is commonly used is to apply discounts, maintain product quality, and brand image. Therefore, this study was conducted with the aim of analyzing the effect of discounts, product quality, and brand image on repurchase interest with customer satisfaction with a product. The subjects in this study were consumers of Matahari Department Store Yogyakarta. The sample used in this study amounted to 198 samples. Sampling was carried out using purposive sampling technique where the specific criteria for respondents were determined by the researcher. Sample data collection was carried out by distributing questionnaires to consumers of Matahari Department Store Yogyakarta via Google Form. Then, data processing was carried out using the Structural Equation Modeling (SEM) modeling method using the Smart Partial Equation Model (PLS) application program. Based on the results of the research analysis, it can be concluded that price discounts, product quality, and brand image have a positive and significant effect on product repurchase intention and customer satisfaction at Matahari Department Store Yogyakarta. Then, customer satisfaction also has a positive and significant effect on customer repurchase intention at Matahari Department Store Yogyakarta. The results of the analysis also show that customer satisfaction is able to mediate the effect of price discounts, product quality, and brand image on repurchase intention at Matahari Department Store Yogyakarta.
Pengaruh Pemasaraan Media Sosial Pada Niat Beli Ulang Melalui Ekuitas Merek di Industri Kosmetik Butarbutar, Nabila Turahma Niah; Rimiyati, Hasnah
Journal of Business and Halal Industry Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i4.340

Abstract

This research aims to analyze the influence of social media marketing on repurchase intentions through brand equity. The type of data used is primary data obtained through a questionnaire, with measurements using a Likert scale of 5. The criteria used are active students in the Special Region of Yogyakarta, active on social media, following Emina's Instagram and purchasing Emina at least once in the last 6 months. Technique Sampling used non-probability sampling with purposive sampling and collected 200 samples. The research instrument was tested for validity and reliability. The data analysis tool uses Structural Equation Modeling (SEM) using the IBM SPSS Amos version 22.0 program. The results of data analysis explain that social media marketing has a positive and significant effect on brand equity, brand equity has a positive and significant effect on repurchase intention, social media marketing has a positive and insignificant effect on repurchase intention, brand equity is able to fully mediate the influence between media marketing social impact on repurchase intention.
Pengaruh Citra Merek, Kualitas Produk, Kepuasan Konsumen Terhadap Loyalitas Konsumen Merek Samsung Galaxy Series (Studi Pada Mahasiswa Universitas Muhammadiyah Yogyakarta) Rimiyati, Hasnah; Widodo, Catur
Jurnal Manajemen Bisnis Vol. 5 No. 2: September 2014
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aims to analyze the effect of brand image, product quality, and consumers satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah University of Yogyakarta. The population in this study are students of the University of Muhammadiyah Yogyakarta using the smartphone Samsung Galaxy series. Sample numbering 100 respondents with the sampling technique used was purposive sampling. Data analysis technique used was multiple linier regression. The results of the analysis show that there is a significant influence of the brand image, product quality, and consumers satisfaction simultaneously and partial towards consumers loyalty Samsung Galaxy Series on student Muhammadiyah University of Yogyakarta.
The Influence of E-Service Quality, Product Quality Perception, Experiential Marketing on Repurchase Intent Through Customer Satisfaction Rimiyati, Hasnah; Daffa, Raihan
Journal of Business and Halal Industry Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i4.871

Abstract

This study aims to analyze the influence of e-service quality, product quality perception, and experiential marketing on repurchase intentions through customer satisfaction among consumers of coffee in the Special Region of Yogyakarta. The subject of the study is a consumer domiciled in the Special Region of Yogyakarta, the sample was used by 168 respondents with non-probability sampling techniques and purposive sampling methods. Data collection was carried out through the distribution of questionnaires using google forms. Data analysis and hypothesis testing using AMOS Structural Equation Modeling. The results of the data analysis show that e-service quality has a positive and significant effect on customer satisfaction, product quality perception has a positive and significant effect on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, e-service quality has a positive and significant effect on repurchase intention, product quality perception has a positive but not significant effect on repurchase intention, e-experiential marketing has a positive and insignificant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention. Furthermore, customer satisfaction is able to partially mediate the influence of e-service quality on repurchase intention, customer satisfaction is able to mediate fully the influence between product quality perception on repurchase intention, and customer satisfaction is able to mediate the full influence between experiential marketing on repurchase intention.
Co-Authors Butarbutar, Nabila Turahma Niah Catur Widodo, Catur Daffa, Raihan Diana Astuti, Diana Jelita, Alhensa Ferninda Mirandi, Okta Adhe Sukma Rizka Fakhriani Rizky Avasyah Rahman, Achmad