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PENGARUH KREDIBILITAS INFLUENCER PADA EFEKTIVITAS IKLAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK MINAT BELI KONSUMEN (STUDI PADA PENGIKUT INSTAGRAM AYUDIA BING SLAMET) Jelita, Alhensa Ferninda; Rimiyati, Hasnah
Jurnal Fokus Manajemen Bisnis Vol 11, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v11i1.3734

This study aims to analyze the influence of influencers' credibility on the effectiveness of Instagram social media advertising in shaping consumer buying interest (Study on Instagram followers Ayudia Bing Slamet). The subjects in this study were students using social media Instagram who were in the Special Region of Yogyakarta. This research was conducted with a sample size of 200 respondents who were determined by sampling technique using non probability sampling technique with purposive sampling method and distributing questionnaires to respondents using Google Forms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS 24 application program. Based on the analysis, it was found that the attractiveness of influencers had a positive effect on consumer attitudes towards advertising, trustworthiness towards influencers had a positive effect on consumer attitudes towards advertising, influencer expertise had a positive effect on consumer attitudes towards advertising, and attitudes towards advertising had a positive effect on buying interest.

The Effect of Brand Personality, Brand Awareness, Fashion Consciousness on Loyalty Through Satisfaction as An Intervening Variable Rimiyati, Hasnah; Rizky Avasyah Rahman, Achmad
Journal of Business and Halal Industry Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i2.499

This study aims to analyze the influence of Brand Personality, Brand Awareness, and Fashion Consciousness on Loyalty through Satisfaction as an intervening variable (Study on Consumers of Erigo Fashion Products in Yogyakarta). The subjects in this study were users of Erigo fashion products in Yogyakarta. This research method is quantitative, with data collected through online questionnaires and the variable measurement scale applied to the Likert scale. The type of data used in this study is primary data. In this study, the number of samples was 190 respondents collected using the non-probability sampling method with a purposive sampling technique with the characteristics of Erigo fashion product customers in Yogyakarta with purchases more than 1 time in the last 6 months and a minimum age of 17 years. The analysis tool used is SEM assisted by AMOS 18. Based on the analysis that has been done, the results obtained are that Brand Personality has a positive and significant effect on Satisfaction, Brand Awareness has a positive and significant effect on Satisfaction, Fashion Consciousness has a positive and significant effect on Satisfaction, Satisfaction has a positive and significant effect on Loyalty, Brand Personality does not have a positive effect on Loyalty, Brand Awareness has a positive and significant effect on Loyalty, Fashion Consciousness has a positive and significant effect on Loyalty, Brand Personality has a positive and significant effect on Loyalty mediated by Satisfaction, Brand Awareness has a positive and significant effect on Loyalty mediated by Satisfaction, and Fashion Consciousness has a positive and significant effect on Loyalty mediated by Satisfaction.

PENGARUH DISKON, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MATAHARI DEPARTMENT STORE YOGYAKARTA Mirandi, Okta Adhe Sukma; Rimiyati, Hasnah
Journal of Business and Halal Industry Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i2.106

Bisnis fashion merupakan bisnis yang memiliki banyak peminat, target pasar yang luas, dan produk yang beragam. Hal tersebut membuat perusahaan yang bergerak di bisnis fashion perlu membuat strategi agar konsumen memiliki minat dan memutuskan untuk melakukan pembelian ulang produknya. Salah satu strategi untuk menarik minat pembelian ulang konsumen yang lazim digunakan adalah menerapkan potongan harga atau diskon, menjaga kualitas produk, dan citra merek. Oleh karena itu penelitian ini dilakukan dengan tujuan menganalisis pengaruh diskon, kualitas produk, dan citra merek terhadap minat pebelian ulang dengan kepuasan pelanggan terhadap suatu produk. Subjek dalam penelitian ini adalah konsumen Matahari Department Store Yogyakarta. Sampel yang digunakan dalam penelitian ini berjumlah 198 sampel. Pengambilan sampel dilakukan dengan teknik pemilihan sampel purposive sampling dimana kriteria spesifik responden telah ditetapkan oleh peneliti. Pengumpulan data sampel dilakukan dengan menyebarkan kuisioner kepada konsumen Matahari Department Store Yogyakarta melalui Google Form. Kemudian, pengolahan data dilakukan dengan metode pemodelan Structural Equation Modelling (SEM) menggunakan program aplikasi Smart Partial Equation Model (PLS). Berdasarkan hasil analisis penelitian dapat disimpulkan bahwa diskon harga, kualitas produk, dan citra merek berpengaruh positif dan signifikan terhadap minat pembelian ulang produk dan kepuasan pelanggan Matahari Department Store Yogyakarta. Kemudian, kepuasan pelanggan pun berpengaruh positif dan signifikan terhadap minat pembelian ulang pelanggan pada Matahari Department Store Yogyakarta. Hasil analisis juga menunjukan kepuasan pelanggan mampu memediasi pengaruh diskon harga, kualitas produk, dan citra merek terhadap minat pembelian ulang pada Matahari Department Store Yogyakarta. The fashion business is a business that has many enthusiasts, a wide target market, and a variety of products. This makes companies engaged in the fashion business need to create strategies so that consumers have interest and decide to repurchase their products. One of the strategies to attract consumer repurchase interest that is commonly used is to apply discounts, maintain product quality, and brand image. Therefore, this study was conducted with the aim of analyzing the effect of discounts, product quality, and brand image on repurchase interest with customer satisfaction with a product. The subjects in this study were consumers of Matahari Department Store Yogyakarta. The sample used in this study amounted to 198 samples. Sampling was carried out using purposive sampling technique where the specific criteria for respondents were determined by the researcher. Sample data collection was carried out by distributing questionnaires to consumers of Matahari Department Store Yogyakarta via Google Form. Then, data processing was carried out using the Structural Equation Modeling (SEM) modeling method using the Smart Partial Equation Model (PLS) application program. Based on the results of the research analysis, it can be concluded that price discounts, product quality, and brand image have a positive and significant effect on product repurchase intention and customer satisfaction at Matahari Department Store Yogyakarta. Then, customer satisfaction also has a positive and significant effect on customer repurchase intention at Matahari Department Store Yogyakarta. The results of the analysis also show that customer satisfaction is able to mediate the effect of price discounts, product quality, and brand image on repurchase intention at Matahari Department Store Yogyakarta.

Pengaruh Pemasaraan Media Sosial Pada Niat Beli Ulang Melalui Ekuitas Merek di Industri Kosmetik Butarbutar, Nabila Turahma Niah; Rimiyati, Hasnah
Journal of Business and Halal Industry Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i4.340

This research aims to analyze the influence of social media marketing on repurchase intentions through brand equity. The type of data used is primary data obtained through a questionnaire, with measurements using a Likert scale of 5. The criteria used are active students in the Special Region of Yogyakarta, active on social media, following Emina's Instagram and purchasing Emina at least once in the last 6 months. Technique Sampling used non-probability sampling with purposive sampling and collected 200 samples. The research instrument was tested for validity and reliability. The data analysis tool uses Structural Equation Modeling (SEM) using the IBM SPSS Amos version 22.0 program. The results of data analysis explain that social media marketing has a positive and significant effect on brand equity, brand equity has a positive and significant effect on repurchase intention, social media marketing has a positive and insignificant effect on repurchase intention, brand equity is able to fully mediate the influence between media marketing social impact on repurchase intention.

Pengaruh Citra Merek, Kualitas Produk, Kepuasan Konsumen Terhadap Loyalitas Konsumen Merek Samsung Galaxy Series (Studi Pada Mahasiswa Universitas Muhammadiyah Yogyakarta) Rimiyati, Hasnah; Widodo, Catur
Jurnal Manajemen Bisnis Vol. 5 No. 2: September 2014
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the effect of brand image, product quality, and consumers satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah University of Yogyakarta. The population in this study are students of the University of Muhammadiyah Yogyakarta using the smartphone Samsung Galaxy series. Sample numbering 100 respondents with the sampling technique used was purposive sampling. Data analysis technique used was multiple linier regression. The results of the analysis show that there is a significant influence of the brand image, product quality, and consumers satisfaction simultaneously and partial towards consumers loyalty Samsung Galaxy Series on student Muhammadiyah University of Yogyakarta.

The Influence of E-Service Quality, Product Quality Perception, Experiential Marketing on Repurchase Intent Through Customer Satisfaction Rimiyati, Hasnah; Daffa, Raihan
Journal of Business and Halal Industry Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i4.871

This study aims to analyze the influence of e-service quality, product quality perception, and experiential marketing on repurchase intentions through customer satisfaction among consumers of coffee in the Special Region of Yogyakarta. The subject of the study is a consumer domiciled in the Special Region of Yogyakarta, the sample was used by 168 respondents with non-probability sampling techniques and purposive sampling methods. Data collection was carried out through the distribution of questionnaires using google forms. Data analysis and hypothesis testing using AMOS Structural Equation Modeling. The results of the data analysis show that e-service quality has a positive and significant effect on customer satisfaction, product quality perception has a positive and significant effect on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, e-service quality has a positive and significant effect on repurchase intention, product quality perception has a positive but not significant effect on repurchase intention, e-experiential marketing has a positive and insignificant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention. Furthermore, customer satisfaction is able to partially mediate the influence of e-service quality on repurchase intention, customer satisfaction is able to mediate fully the influence between product quality perception on repurchase intention, and customer satisfaction is able to mediate the full influence between experiential marketing on repurchase intention.

The Influence of Social Media Marketing, Electronic Word of Mouth and Advertising Effectiveness on Purchase Intent Through Brand Awareness Rimiyati, Hasnah; Maritza Salma Anisa
Journal of Business and Halal Industry Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v3i2.1034

This research aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth, and Advertising Effectiveness on Purchase Intention through Brand Awareness. The object of this study is potential consumers of Maxim online transportation services. The sampling technique used is non-probability sampling with the purposive sampling method, and the sample size is 215 respondents. Data collection was conducted through a questionnaire, and the analytical tool used is AMOS version 22 with Structural Equation Modeling (SEM) data analysis technique. The results of this study show that social media marketing has a positive and significant influence on brand awareness, electronic word of mouth has a positive and significant influence on brand awareness, advertising effectiveness has a positive and significant influence on brand awareness, brand awareness has a positive and significant influence on purchase intention, social media marketing has a positive and significant influence on purchase intention, Electronic word of mouth has a positive and significant influence on purchase intention, advertising effectiveness has a positive but not significant influence on purchase intention, brand awareness can partially mediate the influence of social media marketing on purchase intention, brand awareness can partially mediate the influence of electronic word of mouth on purchase intention, and brand awareness can fully mediate the influence of advertising effectiveness on purchase intention.

Customer Knowledge dan Customer Intimacy: Pengaruhnya Terhadap Repurchase Intention dan Customer Loyalty Rimiyati, Hasnah; Nuryakin
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19159

This study aims to test a conceptual model and investigate the role of customer intimacy and repurchase intention in the relationship between customer knowledge and customer loyalty with a focus on the study on Islamic banking customers in Indonesia. This study uses a quantitative approach. The sample in this study is Bank Syariah Indonesia customers taken at the Yogyakarta branch service unit. Sampling was done using non-probability sampling with purposive sampling techniques. The number of samples studied was 210 respondents who were customers of Bank Syariah Indonesia. Before conducting data analysis, research instruments are first tested, namely validity and reliability tests, all test results are declared valid and reliable. Data analysis and hypothesis testing using Structural Equation Modelling with AMOS (Amos Graph) software. The results of the study show that customer knowledge has a significant positive effect on customer loyalty, customer intimacy and repurchase intention. Empirical testing in this study also found that customer intimacy had a significant positive effect on repurchase intention and customer loyalty.

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