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INDONESIA
Advantage: Journal of Management and Business
Published by Apik Cahaya Ilmu
ISSN : -     EISSN : 30250471     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Environmental Science Other
Advantage: Journal of Management and Business, sebagai media kajian ilmiah dari hasil penelitian, pemikiran dan kajian dan implementasi berkaitan dengan bidang ilmu Manajemen dan Bisnis. Fokus dan ruang lingkup Advantage: Journal of Management and Business: - Ilmu Manajemen - Manajemen Keuangan - Manajemen Pemasaran - Manajemen Sumber Daya Manusia - Manajemen Operasional - Manajemen Sistem Informasi - Bisnis digital - Kewirausahaan - Topik kajian lainnya yang relevan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
 1   2   3   4 
The Influence of Instagram Content and Social Media Engagement on Consumer Purchase Decisions: A Study on Sultan Arab Bekasi Abdurrahman Achmad Al Anshary Achmad; Dina Sudarmika
Advantage: Journal of Management and Business Vol. 4 No. 1 (2026): June
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v4i1.305

Abstract

This study investigates the degree to which Instagram content and social media engagement shape consumer purchasing decisions within the religious retail segment. A quantitative survey design was employed, with primary data collected from 200 consumers of Toko Sultan Arab Bekasi through purposive sampling and a Likert-scale questionnaire. Multiple linear regression analysis confirmed that Instagram content exerts a positive and statistically significant partial effect on purchase decisions (β = 0.563; sig. <0.001), as does social media engagement (β = 0.354; sig. <0.001); tested simultaneously, both variables account for 71.1% of the variance in purchasing decisions (R² = 0.711). Descriptive findings further reveal that cognitive engagement predominates over behavioral engagement among respondents, indicating that consumers in this religious retail context tend to engage in evaluative and information-seeking modes of involvement rather than social-interactive ones. These findings advance empirical understanding of digital marketing dynamics within religiously and culturally grounded micro, small, and medium enterprise (MSME) retail contexts in Indonesia.
Health Check Analysis of Digital Telecommunication And Technology Infrastructure Companies Using Financial Performance Indicators and The Altman Z-Score from 2021 too 2024 Apriska Rully Subkhani; Dewi Intan Fajarwaty
Advantage: Journal of Management and Business Vol. 4 No. 1 (2026): June
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v4i1.309

Abstract

This study aims to evaluate the financial health and stability of digital telecommunications and infrastructure companies in Indonesia using Return on Assets (ROA), Return on Equity (ROE), Solvency Ratio, Liquidity Ratio, and Altman Z-Score Model analysis. The results show that PT Indosat Tbk and PT Envy Technology Indonesia Tbk are in a financial position that is in the danger zone, characterized by weak liquidity, large debt, and unstable profit performance. However, in 2024, PT Envy Technology Indonesia Tbk improved the financial condition to the grey zone, along with PT Solusi Sinergi Digital Tbk during the period 2022-2024, and PT Multipolar Technology Tbk in 2023. The grey zone indicated potential financial risk that require attention, therefore, companies need to improve asset efficiency and debt management to enhance their financial condition toward to the safe zone. In contrast, PT Indointernet Tbk, PT DCI Indonesia Tbk, PT Digital Mediatama Maxima Tbk, PT Multipolar Technology Tbk in the period 2021,2022, 2024, PT Wir Asia Tbk, PT Dian Swastika Sentosa Tbk, and PT Telekomunikasi Indonesia Tbk demonstrate strong financial performance with no significant bankruptcy risk. This study emphasizes that maintaining a balance between profitability, solvency, liquidity, and the Altman Z-Score model is crucial for ensuring stability and business sustainability in the competitive digital telecommunication and technology infrastructure sector.

Page 4 of 4 | Total Record : 32

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