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Contact Name
Cecep Ucu Rakhman
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jk@stp-bandung.ac.id
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+62222011456
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Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Pariwisata NHI Bandung Jalan Dr. Setiabudhi No. 186 Gedung Ceramai lantai 2, Bandung, Jawa Barat 40141, Indonesia
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Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
ISSN : 24773808     EISSN : 27214753     DOI : https://doi.org/10.34013/jk
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Articles 11 Documents
Search results for , issue "Vol. 6 No. 1 (2022)" : 11 Documents clear
Analisa Penerapan Chse Sebagai Strategi Promosi Industri Mice Di Jiexpo Kemayoran Dan Jakarta Convention Centre Paras Ayu, Jati; Maulibian Perdana Putra
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.700

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan protokol kesehatan CHSE sebagai strategi promosi industri Venue MICE di DKI Jakarta, yang mana venue MICE yang diteliti adalah Jakarta International Expo Kemayoran atau biasa disebut JIEXPO dan Jakarta Convention Centre atau sering disebut JCC. Analisis strategi promosi yang digunakan adalah 5 bauran promosi yang terdiri Advertising, Public Relation, Direct Marketing, Personal Selling, Sales Promotion. Pada penelitian ini menggunakan jenis penelitian kualitatif dengan metode deskriptif dan verifikatif, metode pengumpulan data pada penelitian ini dilakukan dengan menggunakan data primer yaitu wawancara dan data sekunder yaitu studi literatur. Hasil penelitian menunjukan bahwa strategi promosi dalam penerapan protokol kesehatan CHSE di JIEXPO adalah melalui sosial media, website, email dan stand-stand banner. Hampir sama dengan JIEXPO, strategi promosi yang digunakan JCC adalah melalui sosial media, website, dan email, karena sangat efektif pada kondisi seperti ini. Adapun saran yang dapat diberikan untuk JIEXPO adalah untuk memaksimalkan penggunaan sosial media dengan fitur yang dimiliki didalamnya dan mencoba sosial media lain yang tidak hanya menggunakan Instagram. Kata Kunci: Strategi Promosi, Protokol Kesehatan, CHSE, MICE. Abstract This study aims to analyze the implementation of the CHSE health protocol as a promotion strategy for the MICE venue industry in DKI Jakarta, where the MICE venues studied were the Jakarta International Expo Kemayoran or commonly called JIEXPO and the Jakarta Convention Center or often called JCC. Analysis of the promotion strategy used is 5 promotion mix consisting of Advertising, Public Relations, Direct Marketing, Personal Selling, Sales Promotion. This research uses qualitative research with descriptive and verification methods, the data collection method in this study was carried out using primary data, namely interviews and secondary data, namely literature studies. The results showed that the promotion strategy in implementing the CHSE health protocol at JIEXPO was through social media, websites, emails and banner stands. Similar to JIEXPO, the promotional strategy used by JCC is through social media, website, and email, because it is very effective in these conditions. The advice that can be given to JIEXPO is to maximize the use of social media with the features it has and try other social media that does not only use Instagram. Keywords: Promotion Strategy, Health Protocol, CHSE, MICE.

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