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Andri Putra Kesmawan
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Perumahan Sidorejo, Jl. Sidorejo Gg. Sadewa No.D3, Sonopakis Kidul, Ngestiharjo, Kapanewon, Kasihan, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55184
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INDONESIA
Jurnal Bisnis dan Komunikasi Digital
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30265886     DOI : https://doi.org/10.47134/jbkd
Core Subject : Humanities, Science, Education, Social,
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Bisnis dan Komunikasi Digital is a scientific journal published by Indonesian Journal Publisher. JBKD publishes four issues annually in the months of November, February, May and August. This journal only accepts original scientific research works (not a review) that have not been published by other media. The focus and scope of Jurnal Bisnis dan Komunikasi Digital include articles concerned with Digital Marketing Strategy, E-Commerce, Corporate Communication, Social Media, Big Data Analysis, Online Crisis Management, Digital Ethics, Technology Innovation, Digital Project Management, Digital Performance Measurement.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 143 Documents
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TikTok as a Dermatology Education Medium: dr. Zie’s Personal Branding Strategy Septiana, Rizka; Dwi Tamara, Tiara
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5187

Abstract

The development of digital technology has transformed how individual communicate and construct their identities, including through self-branding strategies to increase visibility and enhance credibility in public spaces. In Indonesia’s skincare industry, the shift toward dermatology-based products has also introduced new challenges, particularly the rise of exaggerated claims and misinformation on social media. In this context, the presence of healthcare professionals who provide education content has become increasingly important. This study aims to analyse the communication strategies used the TikTok account @dr.ziee in building personal branding through skincare educational content, as well as assess how such content contributes to shaping a professional image in the eyes of the audience. Using a descriptive qualitative approach, this research examines communication patterns, message consistency, and the professional representation displayed by dr. Zie as an aesthetic doctor actively producing dermatology content in TikTok. The finding show that dr. Zie’s use of TikTok successfully established strong personal branding through consistent uploads, accurate science-based information, and friendly communication style. Analysis based on Montoya’s eight personal branding principles indicates that specialization is the most dominant element, reflected on her clear focus on skin-health education and the absence of promotional motives in her content. These findings affirm that TikTok functions not only as entertainment platform but also as a strategi medium for professionals to build legitimacy and public trust through credible educational communication
Critical Analysis of the Lyrics of the Song "Kenakalan Remaja di Era Informatika" By Efek Rumah Kaca Sesilia Maharani; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5560

Abstract

The rapid development of information technology has changed the patterns of communication among teenagers in the digital space and given rise to new forms of juvenile delinquency, one of which is related to the dissemination of pornographic content. This social phenomenon has led to the creation of the song “Kenakalan Remaja di Era Informatika” by Efek Rumah Kaca, which represents social criticism of the ethical crisis among teenagers in their use of digital technology. This study aims to analyze how text structure, social cognition, and social context construct social criticism discourse in the song's lyrics, as well as to identify the forms of criticism conveyed. This study uses a descriptive qualitative approach with Teun A. Van Djik's Critical Discourse Analysis (CDA) model. Data was obtained through song lyric analysis and interviews with informants selected purposively. The results show that this song builds social criticism through the representation of youth behavior in the digital realm, constructed as a form of ethical deviation, particularly in digital pornography. Through the relationship between the text structure, the social cognition of the songwriter, and the social context of the time, this song functions not only as a musical work but also as a discourse of social criticism that reflects the reality and concerns of society regarding the morality of adolescents in the digital space.
When the Movie Screen Becomes An “Emotional” Narrative Within the Family (Film Analysis of NKCTHI) Fiqri Amalia, Dea; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5607

Abstract

 The film Nanti Kita Cerita Tentang Hari Ini (NKCTHI), or We'll Talk About Today Later, depicts emotional communication within families through symbols, expressions, and visual atmospheres by revealing the denotative meanings, connotations, and myths in each scene depicting emotional communication within the family, as well as understanding how viewers interpret the messages conveyed in the film using a participatory approach with descriptive qualitative methods. Content analysis was conducted on ten scenes and supported by viewer interviews and literature reviews. The results of the study show that the film (NKCTHI) depicts the dynamics of emotional communication such as loss, inner pressure, conflict, and the healing process. The audience interprets each scene in the film differently, influenced by their respective experiences and emotional backgrounds. Films can be a medium that reflects patterns of emotional communication in modern families.

Page 15 of 15 | Total Record : 143

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