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Andri Putra Kesmawan
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INDONESIA
Jurnal Bisnis dan Komunikasi Digital
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30265886     DOI : https://doi.org/10.47134/jbkd
Core Subject : Humanities, Science, Education, Social,
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Bisnis dan Komunikasi Digital is a scientific journal published by Indonesian Journal Publisher. JBKD publishes four issues annually in the months of November, February, May and August. This journal only accepts original scientific research works (not a review) that have not been published by other media. The focus and scope of Jurnal Bisnis dan Komunikasi Digital include articles concerned with Digital Marketing Strategy, E-Commerce, Corporate Communication, Social Media, Big Data Analysis, Online Crisis Management, Digital Ethics, Technology Innovation, Digital Project Management, Digital Performance Measurement.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 146 Documents
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TikTok as a Dermatology Education Medium: dr. Zie’s Personal Branding Strategy Septiana, Rizka; Dwi Tamara, Tiara
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5187

Abstract

The development of digital technology has transformed how individual communicate and construct their identities, including through self-branding strategies to increase visibility and enhance credibility in public spaces. In Indonesia’s skincare industry, the shift toward dermatology-based products has also introduced new challenges, particularly the rise of exaggerated claims and misinformation on social media. In this context, the presence of healthcare professionals who provide education content has become increasingly important. This study aims to analyse the communication strategies used the TikTok account @dr.ziee in building personal branding through skincare educational content, as well as assess how such content contributes to shaping a professional image in the eyes of the audience. Using a descriptive qualitative approach, this research examines communication patterns, message consistency, and the professional representation displayed by dr. Zie as an aesthetic doctor actively producing dermatology content in TikTok. The finding show that dr. Zie’s use of TikTok successfully established strong personal branding through consistent uploads, accurate science-based information, and friendly communication style. Analysis based on Montoya’s eight personal branding principles indicates that specialization is the most dominant element, reflected on her clear focus on skin-health education and the absence of promotional motives in her content. These findings affirm that TikTok functions not only as entertainment platform but also as a strategi medium for professionals to build legitimacy and public trust through credible educational communication
Critical Analysis of the Lyrics of the Song "Kenakalan Remaja di Era Informatika" By Efek Rumah Kaca Sesilia Maharani; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5560

Abstract

The rapid development of information technology has changed the patterns of communication among teenagers in the digital space and given rise to new forms of juvenile delinquency, one of which is related to the dissemination of pornographic content. This social phenomenon has led to the creation of the song “Kenakalan Remaja di Era Informatika” by Efek Rumah Kaca, which represents social criticism of the ethical crisis among teenagers in their use of digital technology. This study aims to analyze how text structure, social cognition, and social context construct social criticism discourse in the song's lyrics, as well as to identify the forms of criticism conveyed. This study uses a descriptive qualitative approach with Teun A. Van Djik's Critical Discourse Analysis (CDA) model. Data was obtained through song lyric analysis and interviews with informants selected purposively. The results show that this song builds social criticism through the representation of youth behavior in the digital realm, constructed as a form of ethical deviation, particularly in digital pornography. Through the relationship between the text structure, the social cognition of the songwriter, and the social context of the time, this song functions not only as a musical work but also as a discourse of social criticism that reflects the reality and concerns of society regarding the morality of adolescents in the digital space.
When the Movie Screen Becomes An “Emotional” Narrative Within the Family (Film Analysis of NKCTHI) Fiqri Amalia, Dea; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5607

Abstract

 The film Nanti Kita Cerita Tentang Hari Ini (NKCTHI), or We'll Talk About Today Later, depicts emotional communication within families through symbols, expressions, and visual atmospheres by revealing the denotative meanings, connotations, and myths in each scene depicting emotional communication within the family, as well as understanding how viewers interpret the messages conveyed in the film using a participatory approach with descriptive qualitative methods. Content analysis was conducted on ten scenes and supported by viewer interviews and literature reviews. The results of the study show that the film (NKCTHI) depicts the dynamics of emotional communication such as loss, inner pressure, conflict, and the healing process. The audience interprets each scene in the film differently, influenced by their respective experiences and emotional backgrounds. Films can be a medium that reflects patterns of emotional communication in modern families.
The Impact of Electronic Records Management on Job Performance and Organizational Effectiveness in Public Service: A Systematic Review and Research Gap Analysis Paoki, Rouna Meisda; Moedjahedy, Jimmy Herawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5654

Abstract

Effective records management is considered a fundamental component of the administrative structure of public sector organizations. This study aims to examine the shift from traditional paper-based systems to the implementation of Electronic Records Management Systems (ERMS) and its direct effect on employee productivity in the public administration domain. The research aims to present a thorough analysis of the existing empirical research concerning the effectiveness of ERMS implementation in the public administration domain and to highlight the existing research gaps in the relevant scientific community. This study is conducted as a systematic literature review, which is based on the PRISMA 2020 guidelines. The study aims to present the results of the analysis of quantitative empirical research articles retrieved from the most prominent global academic databases, with the search results being relevant to the study period between 2016 and 2026. The results indicate the existence of a statistically significant positive correlation between the implementation of ERMS and employee productivity dimensions such as the speed of task completion, administrative accuracy, and decision-making proficiency. High performance expectancy and perceived usefulness are considered the primary motivating factors of ERMS implementation, as supported by the Technology Acceptance Model (TAM). However, the results indicate the existence of significant barriers to the implementation of ERMS, such as organizational resistance to the implementation of ERMS and the provision of adequate technological training to the workforce. Moreover, the results indicate the existence of critical research gaps concerning the ERMS implementation domain. Thus, these research gaps reveal a relatively limited focus with respect to longitudinal research designs, as well as sub-national administrative units, in developing country contexts. The study concludes that an electronic records management system (ERMS) has the potential to serve as a strategic enabler of efficiency, with the achievement of digital transformation depending on human factors, including management support and employee acceptance.
Public Relations Strategies for Promoting the Modernization of Smart Ambulance Facilities at PT. Ambulance Pintar Indonesia Yusuf Nurrahman, Mohamad Alfian; Khaerudin Imawan; Welly Wihayati
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5612

Abstract

Modernization of ambulance facilities is very important in elevating the standard of medical care services as well as fostering confidence among service providers among the community. PT. Ambulance Pintar Indonesia continuously invests in updating its facilities, requiring a suitable public relation strategy to market them. Therefore, the current research study seeks to assess the public relation strategy utilized in promoting ambulance facility modernization and determine the facilitating and hindering aspects. Qualitative methodology with descriptive techniques was used for the current research. The data collected were gathered from in-depth interviews conducted with the branch managers, PR staff, and consumers as well as other relevant documents. The outcome is that the implementation of the public relations strategy was made following the steps of fact-finding, planning, communication, and action, as well as evaluation. The strategy has been implemented using social media tools, the company's website, and involvement in health exhibitions, emphasizing visualization of modernization and regulation. The success of the strategy has been defined by the increase in consumer trust, positive public reaction, and sales growth. Supporting factors included the tangible quality of modernization and regulatory legitimacy, while inhibiting factors related to differences in audience understanding of medical technical terms. Overall, the implemented public relations strategy strengthened the company's professional image and positioning in the ambulance provider industry.
Communication Management for the UGJ Tancap Qris Event Regarding Literacy in Digital Payment Systems Tamamala, Ananda Farhan; Khaerudin Imawan; Novicky Alban Adiputra
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5735

Abstract

The development of digital payment systems using the Indonesian Standard Quick Response Code (QRIS) calls for improved digital literacy, particularly among college students. One of the efforts undertaken is through event-based outreach activities, such as the UGJ TANCAP QRIS event organized by the Indonesian New Generation (GENBI) chapter at Swadaya Gunung Jati University (UGJ) in Cirebon. This study aims to analyze the application of communication management in organizing the event and its impact on improving students’ digital payment system literacy. This study uses a qualitative approach with a descriptive mode. Data were collected through in-depth interviews with GENBI executives, the organizing committee, and event participants, as well as supporting documentation. Data analysis was conducted using thematic analysis. The results indicate that communication management in the UGJ TANCAP QRIS event was implemented through four main stages: planning, organizing, execution, and evaluation of communication. Clear message planning, an organized communication structure, a communicative and interactive communication style, and post-event evaluation positively contributed to the effectiveness of information delivery. The research findings also indicate an increase in students’ understanding and interest in the use of QRIS after participating in the activity. This study concludes that well-planned and coordinated communication management plays a crucial role in supporting the success of digital payment system outreach activities within the university environment.

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