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Galih Pradananta
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Reinforce: Journal of Sharia Management
Published by Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
ISSN : -     EISSN : 29626854     DOI : https://doi.org/10.21274/reinforce.v2i2.8198
Core Subject : Religion, Social,
Religion Social Sciences
Reinforce: Journal of Sharia Management is a scientific journal contains original works from lecturers, researchers, students and other concerned parties who have not been published or are not on the publication in the form of articles on the research and conceptual ideas on the subject of sharia management including but not limited to sharia business management, Islamic financial management, dan zakat and waqf management. This journal publishes twice in a year on April and October, which spread throughout Indonesia and South East Asia in online. Reinforce: Journal of Sharia Management is published by Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung, East Java, Indonesia. The entire article can be accessed at its website.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
 1 
Search results for , issue "Vol 1 No 2 (2022)" : 5 Documents clear
DIGITAL MARKETING : STRATEGI PROMOSI APOTEK SAWOJAJAR MAS Siti Indah Purwaning Yuwana
Reinforce: Journal of Sharia Management Vol 1 No 2 (2022)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v1i2.6392

Abstract

The rapid development of information technology has an impact on business activities ranging from small to large scale which requires utilizing sophistication in running their business. Innovative promotional strategies using the right media are needed to reach the market and increase sales volume. Digital Marketing is present as a marketing medium that is currently in great demand by all people. Sawojajar Mas Pharmacy is a business that sells medicines, foodstuffs and medical devices located in Malang City. The COVID-19 pandemic has limited visits to pharmacies, because it reduces physical contact with consumers. Of course this has a significant impact on sales turnover. To optimize sales volume, Sawojajar Mas Pharmacy utilizes online marketing and sales with various applications. This study aims to analyze how the promotion strategy carried out by Sawojajar Mas Pharmacy uses Digital Marketing to expand the market, increase sales turnover and attract new consumers. The research method in this study used a descriptive qualitative approach. Data collection uses 3 techniques, namely interviews, documentation and participant observation. Interviews were conducted with 3 informants who were appointed as resource persons. The results of the study explain that Sawojajar Mas Pharmacy as one of the pharmaceutical businesses in Malang City has succeeded in using Digital Marketing as an effective promotional tool, by utilizing social media, where its implementation provides enormous benefits for the company's marketing strategy.
STRATEGI MARKETING WISATA SYARIAH MELALUI INSTAGRAM Danish Nur Amalina; Mashudi Anwar; Galuh Rachmawati
Reinforce: Journal of Sharia Management Vol 1 No 2 (2022)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v1i2.6393

Abstract

Tourism Marketing Strategy Through Instagram (Case Study of Blitar Chocolate Village). This type of research uses primary data and secondary data using qualitative research. The number of informants in this study amounted to 13 people (managers, employees, parking attendants, traders and visitors). Data collection techniques were carried out by means of interviews (interviews), and observations (observations), directly from respondents who were selected as samples. Based on the results obtained using qualitative analysis, it can be concluded in this study that the reasons why currently switching ways from conventional methods to Instagram marketing are, firstly because of technological advances, consumers are more inclined to use Instagram social media, secondly by using social media marketing in particular. Instagram can reduce prices in marketing financing, thirdly by utilizing influencers to further improve marketing on Instagram, and have a positive impact on the progress of Chocolate Village, lastly, the role of the variable place in the marketing mix can make visitors come back to Chocolate Village because Chocolate Village provides and presents an attractive place atmosphere for consumers and the price is also in accordance with the consumer's pocket. With advances in technology and promotional strategies can immediately move the hearts of consumers.
PENGARUH INFLASI, TINGKAT SUKU BUNGA, DAN NILAI TUKAR RUPIAH TERHADAP HARGA SAHAM PT BANK BTPN SYARIAH YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2019-2021 Marita Ayu Oktaviani; Nadia Roosmalita Sari
Reinforce: Journal of Sharia Management Vol 1 No 2 (2022)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v1i2.6438

Abstract

The purpose of this study is to find out the correlation of macroeconomic variables such as inflatin, interest rates, and the rupiah exchange rate with stock prices. Quantitative methods and purposive sampling techniques were adopted in this study. A total of 36 data as samples were taken using library and document methods. Multiple linear regression analysis was tested using software eviews 12. The results of the test and analysis both partially and simultaneously are: (1) the inflation variabel has no effect on stock prices, (2) the interest rate variabel has an effect on stock prices, (3) the exchange rate variable has an effect on stock prices, (4) variables of inflation, interest rates, and the rupiah exchange arte simultaneously affect stock prices.
OPTIMALISASI INDUSTRI HALAL DI INDONESIA MELALUI PENDEKATAN STRATEGIS DISTINCTIVE COMPETENCE Irfan Harmoko
Reinforce: Journal of Sharia Management Vol 1 No 2 (2022)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v1i2.6439

Abstract

Indonesia is a country that has potential in developing the halal industry. In the State of The Global Islamic Report 2021, Indonesia is in the position of the fourth ranked country in the world. However, in all sectors of the halal industry, Indonesia has not been able to achieve first place. By looking at their distinctive competence, the halal industry in Indonesia can be optimized. This study uses a qualitative phenomenological approach, namely by examining phenomena based on existing data, to be analyzed and interpreted in order to obtain a comprehensive picture of the phenomenon. The results of this study are, Indonesia has distinctive competence in the form of, the number of Indonesian population who are predominantly Muslim, strong regulations that support the halal industry, a variety of cultures and local wisdom, as well as the development of digital technology owned. From this, strategic steps can be drawn up in the form of accelerating the halal certification process in the food, beverage, pharmaceutical and cosmetic sectors, fulfilling the basic needs of Muslim tourists in various tourism places, and involving related parties in increasing socialization and education in the Islamic finance industry sector.
MANAJEMEN BISNIS : TINJAUAN ATAS PERLAKUAN AKUNTANSI ASET BIOLOGIS BERDASARKAN PSAK NO.69 Nur’i Hidayatus Shalichah
Reinforce: Journal of Sharia Management Vol 1 No 2 (2022)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v1i2.6471

Abstract

The accounting treatment of agricultural businesses should be in accordance with the reference to PSAK No. 69 on accounting for biological assets in agriculture. This paper aims to analyze comparatively PSAK No. 69 on UD. Barokah and UD. Makmur regarding the accounting treatment of biological assets using a qualitative approach and the type of case study. The results of the study are 1. The similarities between the two research objects are a) Standard financial reports for broilers by recording financial reports periodically every harvest (35 days). Biological assets come from outsiders by buying biological assets for maintenance and then selling them. Biological assets are measured by how much DOC yields and minus maintenance costs. The financial statements disclose the gains and losses for the current period. b). Broiler financial report standard UD. Barokah and UD. prosperous in accordance with PSAK 69, namely the statement of fixed assets is always recorded in each accounting period. Biological assets come from breeds not purchases. Agricultural assets are recognized by purchase or from crossbreeds from past events. Biological assets are measured at initial recognition and at the end of each reporting period at fair value less costs to sell. The presentation of biological assets in the financial statements is grouped under non-current assets. 2. Analysis of differences in recording biological assets of broiler chicken farms UD. Barokah and UD. Prosperity lies in the placement of the account. Financial reporting standards used by UD. Barokah is still simple and there are financial reports that have not applied applicable accounting standards. UD. Barokah does not record biological assets that have been classified in PSAK No. 69 (paragraph 43). The implication of this research is that the skill of recording financial statements is improved, in accordance with PSAK No. 69).

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