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INDONESIA
Jurnal Audiens
Published by Universitas Muhammadiyah Yogyakarta
ISSN : -     EISSN : 27224856     DOI : https://doi.org/10.18196/jas
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, Disaster Communications, Sport Communication 4. Political Communication, Political Marketing 5. Multiculturalism, Islam and Communication
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): June" : 13 Documents clear
Analisis Pesan dan Persepsi Konsumen terhadap Iklan TV Aqua Pasca Boikot Produk Terafiliasi Israel Prastari, Aprilina; Gaib, Wafa Auliya Insan
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.615

Abstract

The Israeli occupation of Palestine has been ongoing since 1948. After decades of military aggression, tensions escalated in October 2023 and continued up to the time of this article's writing in March 2025—marking over a year of brutal attacks. One of the major protest movements that gained momentum since October 2023 has been the boycott of brands affiliated with Israel. One such brand is Aqua, a bottled water product whose producer, Danone, is affiliated with Israel. In response to the widespread boycott, Aqua released a "100% Indonesia" TV commercial across television and digital platforms like YouTube. In addition to message analysis, this study aims to understand consumer perceptions of Aqua’s "100% Indonesia" Television Commercial (TVC) and how it influences their decision to continue or discontinue the boycott. A questionnaire was distributed across several groups consisting of Muslims concerned with the Palestinian cause. The results show that consumers with strong religious understanding, who actively follow news about Palestine and participate in pro-Palestine actions, are highly committed to expressing solidarity, one way being through boycotting brands affiliated with the occupiers. Any advertisement, no matter how well-crafted or clearly messaged, will not alter the attitudes and commitments they have made, especially when the product has many available substitutes.
Respons Publik Terhadap Layanan Pengaduan SP4N LAPOR! : Analisis Sentimen Multi-Platform Fadli, Faridh
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.616

Abstract

SP4N LAPOR! is a vital channel for public aspirations and complaints. Understanding public sentiment towards this service is crucial for quality improvement. This study aims to analyze public sentiment towards SP4N LAPOR! through data triangulation from various sources. Sentiment analysis using a Large Language Model (LLM) was applied to comment data from Instagram (lapor1708) and review data of the SP4N LAPOR! app on the Google Play Store. The results of this quantitative analysis were then triangulated with qualitative findings from in-depth interviews with users. The research consistently shows a dominance of negative sentiment, with only a few positive sentiments. The main complaints driving this negative sentiment are the slow response or follow-up and the lack of transparency regarding the status of reports. Additional insights from triangulation also revealed various technical issues with the platform. In conclusion, although some aspects of the service were rated positively or neutrally, the overall public perception tends to be negative, highlighting crucial areas for improvement in response speed, communication of report statuses, and platform technical stability. This study emphasizes the importance of multi-source analysis for a comprehensive understanding of public service user feedback.
Immersive Heritage: Exploring Srivijaya's Historical Legacy Through Virtual Reality in Digital Communication Zinaida, Rahma Santhi; Amin, Zaid; Apriani , Mira
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.617

Abstract

Srivijaya is the splendor of the past that shaped world civilization, but the younger generation is now starting to forget the history. History education is important to be a compulsory subject and course because it contains content rich in moral messages of the nation and state, such as nationalism, patriotism, greatness, and integrity, and is even meaningful in contributing to the formation of the imagination of a modern nation-state. There is a value from the struggle of ancestors in the past to be used as an example and reflection of future generations. Data related to Srivijaya, such as research results, books, journals, articles, and historical heritage sites such as museums, are straightforward to obtain literature via the internet; however, the existing data seems scattered and not neatly integrated, for this research is intended to integrate various data so that history is not forgotten and eroded by the development of the times, in fact, the more developed an era, the more its historical roots must be preserved. The urgency of this research is how to align technological advances with preserving the history of Srivijaya; one of the big ideas is to create the Srivijaya Digital Encyclopedia (Srivijayapedia). The formulation of the problem that is the aim of this research is How to build a Digital Encyclopedia as a novelty related to Srivijaya (Srivijayapedia) as an exploration of the history of Srivijaya's glory through digital communication media Virtual Reality based on Immersive Technology. This research uses the theory of digital communication and immersive technology using the mixed research method, where the qualitative method is used for data search using observation and interviews for the encyclopedia's content. In contrast, the quantitative method will be used during the virtual reality experiment. The output of this research is the prototype of the Srivijaya Encyclopedia (Srivijayapedia), which has been added to virtual reality media to make it more communicative and interactive; this idea can contribute to further research.

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