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DEWI SITI MAHMUDAH
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JL. DUKUH KUPANG BARAT I NO. 216-218 SURABAYA, JAWA TIMUR 60225
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YOS SOEDARSO ECONOMICS JOURNAL
Published by UNIVERSITAS YOS SOEDARSO
ISSN : -     EISSN : 26849720     DOI : -
Core Subject : Economy, Education, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
YOS SOEDARSO ECONOMICS JOURNAL (YEJ) Merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi, Universitas Yos Soedarso dengan ISSN: 2684-9720. YEJ mengkhususkan diri pada topik yang berkaitan dengan Pengembangan Ilmu Ekonomi & Manajemen Berdasarkan Hasil Penelitian. Kami mengundang dosen, peneliti, pelajar, praktisi dan akademisi untuk ikut berkontribusi pada jurnal tersebut. Kirimkan artikel Anda melalui sistem pengiriman online: https://ejurnal.uniyos.ac.id/ Informasi lebih lanjut: E-mail: yossoedarsoeconomicsjournal@gmail.com Website: https://ejurnal.uniyos.ac.id/ Alamat: Jl. Dukuh Kupang Barat I No. 216-218 Surabaya, 60225
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2019): Desember 2019" : 5 Documents clear
Pengaruh Marketing Mix Terhadap Loyalitas Konsumen J&C Cookies di Surabaya Sosio Prastiwi
Yos Soedarso Economic Journal (YEJ) Vol. 1 No. 3 (2019): Desember 2019
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

The purpose of this study was to determine the effect of marketing mix on consumer loyalty of J&C Cookies in Surabaya. To find out the variables of the marketing mix (product, price, promotion and place) simultaneously, partially and dominantly affect consumer loyalty in Surabaya. While the method used is multiple linear regression analysis and hypothesis testing. Based on the analysis there is a significant influence of marketing mix (product, price, promotion and place) on consumer loyalty of J&C Cookies in Surabaya. The most dominant variable influencing consumer loyalty is the promotion of the reason consumers can easily see their products in various media that can be accessed throughout Indonesia and even the world. Keywords: Product; Price; Promotion; Place; Customer Loyalty
Potensi Pesantren Sebagai Destinasi Wisata Halal Baru di Indonesia Lailatul Qadariyah
Yos Soedarso Economic Journal (YEJ) Vol. 1 No. 3 (2019): Desember 2019
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Pesantren is the oldest religious education institution in Indonesia. The education system and method applied are the strengths to produce experts in the field. In recent years the pesantren has not only focused on the study of religious knowledge but also other fields so it is not surprising that public interest continues to increase and not a few people are increasingly curious about the pesantren. This then becomes one of the reasons why pesantren should be considered as a tourist destination. Therefore the study of the potential of pesantren that can be "sold" as a tourist spot becomes quite important to be held. This research is a qualitative study which is to obtain data from interviews with caregivers, religious teachers and students and with observations. This study concludes that in order to become a tourist destination, pesantren has fulfilled 3 (three) things, namely Attraction, Facilities and Amenities as a basic requirement of developing tourist destinations. The results of this study will provide input for related parties to formulate the pesantren tourism model that is owned. Keywords: Potency; Boarding School; Halal Tourism
Human Resource Management Factors That Influence To Employees Performance Mohammad Amir Furqon Hayat
Yos Soedarso Economic Journal (YEJ) Vol. 1 No. 3 (2019): Desember 2019
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Purpose of this research is to know the most dominant factor influencing (that influences) to employees performance in PT. Telkom Sampang.Object of this research uses population sample to all employees in PT. Telkom Sampang, and the total  respondents are 45 employees.In this research, there are two kinds of analysis. They are qualitative and quantitative analysis. Qualitative analysis is to get description about object condition examined. This analysis will describe respondents’ answer by using likert scale. Beside that quantitative analysis is to get description about object condition examined by multiple linear regression.Based on research discovery and discussion abaut knowledge point of human resource manajement factors that are consist of recruitment, development and prosperity, it can be concluded as follow.On presentation analysis, partially or by t-test, Human resource management that is dominant influencing to employees performance done by PT. Telkom Sampang is prosperity factor.Based on research result, it’s concluded that hypothesis is independent variable. It’s human resource management consisted of same factors. They are recruitment, development and prosperity factors. The factors influence to employees performance in PT. Telkom Sampang has been proven right. Suggestion that can be given on this research to employees performance, human resource management done by PT. Telkom Sampang should be more enhanced. So that employees as social attendant in telecomunication sector think getting more attention. Keywords : Recruitme; Development; Prosperity; Employees Performance
“Pengaruh Motivasi Terhadap Kinerja Karyawan Pada Rumah Makan Asela Sampang” Alfi Hasaniyah
Yos Soedarso Economic Journal (YEJ) Vol. 1 No. 3 (2019): Desember 2019
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

RM Asela Sampang is a restaurant that is engaged in the processing of marine fish located in the district of Sampang. One of the efforts to improve employee performance in a business environment on an ongoing basis, employees can psychologically develop all the potentials and abilities that exist in him to do his work so that maximum results are obtained.This study was conducted to determine the effect and motivational factors on employee performance at RM Asela Sampang. The study uses multiple linear regression analysis with the results of the motivation calculation test (X) effect on the dependent variable that is performance (Y) with an R value of 0.727 or 72.2%. While the calculation results of the independent variables namely motivation (X) have an effect on the fabric (Y) can be proven true. R squared or determinant R values of 0.574 or 57.4% influence simultaneously while the rest (100% - 57.4% = 42.6%) are influenced by other factors not examined in this study. Keywords: Motivation; Employee Performance
Analisis Pemberdayaan Masyarakat (Community Development ) dan Kemitraan (Networking) Menuju Desa Unggul dan Kompetitif Isa Kholili
Yos Soedarso Economic Journal (YEJ) Vol. 1 No. 3 (2019): Desember 2019
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Dalam penelitian ini akan dikaji tentang pemberdayaan masyarakat (Community Development) dan Kemitraan (Networking) Desa Ketawang, adapun tujuan penelitian ini adalah ingin mengetahui pelaksanaan program pemberdayaan masyarakat dan pola kemitraan yang dilakukan oleh desa ketawang dan sejauh mana keberhasilan atau dampak dari program pemberdayaan masyarakat terhadap progam pemerintah tentang desa mandiri dengan adanya dana desa.  Penelitian ini dilakukan di Desa Ketawang  Kecamatan Gondanglegi Kabupaten Malang dengan jangka waktu 8 bulan mulai bulan Mei sampai Bulan Desember 2019. Metode pengumpulan Data dengan Teknik Library Research, Field Research dan Interview sedangkan alat analisa data yang digunakan adalah Regresi Linier Berganda.  Hasil penelitian menunjukkan adanya pengaruh dari variable Pemberdeyaan Masyarakat dan program Kemitraan terhadap tercapainya Desa Unggul dan Kompetitif dengan pola pemberdayaan berbasis memberikan pinjaman dana untuk usaha kepada masyarakat yang masih membutuhkan sedangkan program Kemitraan yang dilakukan dengan cara menampung segala bentuk produk dari masyarakat sekaligus pemasarannya

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