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International Journal Multidisciplinary Science
Published by Asosiasi Dosen Muda Indonesia
ISSN : 29638119     EISSN : 29637821     DOI : 10.56127
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
The editor accepts research articles related to Computer Science, Management, Accountancy, Appropriate Technology, Scientific Social, Education, Humanities and etc
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 7 Documents
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Search results for , issue "Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science" : 7 Documents clear
THE DECISION TO USE GO-PAY IS INFLUENCED BY PERCEPTIONS OF CONVENIENCE WITH INTEREST AS A MEDIATION VARIABLE Zaenal Arief; Siti Nuryati
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.541

Abstract

The purpose of this study is to examine how perceived convenience and interest as mediating variables affect consumers' decisions to use Go-Pay. Differential semantic association research is used in this type of research. In this study, primary data and secondary data are used. To collect 100 respondents as a research sample, a technique called purposive sampling was used in this study. The data analysis approach used in this study is the structural equation model (SEM) with SmartPLS 3.0 for Windows. The findings show that perceived convenience has a beneficial and significant impact on the decision to use go-pay, as well as a large and beneficial impact on interest, while interest does not have a significant impact on go-pay decision making.
ANALYSIS OF FACTORS AFFECTING THE AMOUNT OF COMMUNITY SAVINGS AT PT. BANK MANDIRI TBK Oktavia Anna Rahayu
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.542

Abstract

The purpose of this study was to analyze the influence of the BI rate and the inflation rate on the amount of savings at PT bank Mandiri, Tbk. In the last three years PT Bank Mandiri Tbk has been able to establish itself as the largest bank in Indonesia with quite large asset holdings according to the Finance Indonesia website. These assets are the result of raising funds from the public which are influenced by several factors, including inflation and interest rates. Therefore, the efforts that have been made so far need to be maintained and even increased so that the amount of funds raised by PT Bank Mandiri Tbk in the future will increase even more.Data collection techniques by searching data at Bank Mandiri and websites of data statistics centers. The analytical method used is the Multiple Linear Regression model. SPSS application is used to help test this model. The results of the study show that the BI rate and inflation rate have a significant effect on the amount of savings. The influence of the BI rate and the inflation rate on total savings is 89.1%.
THE INFLUENCE OF CLEAR SHAMPOO ADVERTISEMENTS ON PURCHASE DECISIONS (CASE STUDY ON CLEAR SHAMPOO ADVERTISING CELEBRITIES ENDORSER: AGNES MONICA) Oktavia Anna Rahayu
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.543

Abstract

Increasingly fierce competition in producing products requires producers to carry out the right strategy so that their products can survive in the market. One of the ways to do this is to carry out promotions using celebrity endorsers as good message distributors. This study used multiple linear regression tests to determine the effect of celebrity endorser: Agnes Monica on Clear shampoo advertisements on consumer purchasing decisions. From the results of the partial test of the four variables studied, only attractiveness and power variables have an effect. That means the respondents rated Agnes Monica as a celebrity endorser capable of being inspirational and charismatic who was able to increase purchasing decisions of an advertised product, namely Clear shampoo.The variables of visibility and credibility have no effect on consumer purchasing decisions. From these results we can see that consumer purchasing decisions are not only influenced by how popular a celebrity endorser is, but also by the attractiveness and power of the endorser to make consumers confident in making purchasing decisions on advertised products.From the results of the simultaneous test of the four variables studied, it turns out that overall the variables of visibility, credibility, attractiveness and power influence consumer purchasing decisions. That means Agnes Monica as a celebrity endorser has popularity and is able to communicate advertised products, as well as being an inspiration and idol for others.
THE EFFECT OF AUDITOR SWITCHING AND PROFITABILITY ON AUDIT REPORT LAG WITH THE AUDIT COMMITTEE AS A MODERATING VARIABLE Sri Wahyuni Zanra; Zubir Zubir
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.548

Abstract

This study aims to examine and analyze the effect of auditor switching, company size and profitability on audit report lag with audit committee as moderating variable. This study uses quantitative methods.The population of this study is companies in the consumer goods industry sector, hotels, restaurants and tourism sub-sector companies and transportation sub-sectors listed on the Indonesia Stock Exchange in 2016-2020, totaling 149 companies. Sampling was done by purposive sampling method so that a sample of 41 companies was obtained. Data analysis using multiple linear regression analysis and moderated regression analysis with absolute difference value approach.The results of the study indicate that auditor switching and company size do not affect audit report lag. Profitability has a negative effect on audit report lag. The audit committee is unable to strengthen or weaken the effect of auditor switching, company size and profitability on audit report lag.
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON CONSUMER SATISFACTION IN IMPLORA PRODUCTS Suwardi Suwardi; Alawiyah Prawita Salsabila
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.549

Abstract

Facial care is an obligation that cannot be abandoned by anyone, especially young people (adolescents). The purpose of this study was to analyze the effect of brand image, product quality, and price on consumer satisfaction with Implora products. The method of analysis in this study used quantitative primary data, the test stages carried out were: validity test, reliability test, normality test, linearity test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test, F test and coefficient of determination. The data used in this study used a questionnaire instrument, and valid data were collected by 100 respondents. The sampling method in this study was non-probability sampling with accidental sampling technique. the testing tool used was SPPS 25. The results showed that the brand image variable did not have a significant effect on customer satisfaction while the product quality and price variables had a significant effect on customer satisfaction and there was a simultaneous effect of brand image, product quality, and price on customer satisfaction. as well as the most dominant variable on consumer satisfaction is the product quality variable.
DETERMINANTS OF OPPO SMARTPHONE PURCHASE DECISION MAKING AMONG STUDENTS (CASE STUDY OF GUNADARMA KARAWACI STUDENTS) Rizki Muti Agustiani; Risa Septiani; M. Haidir Rahmat Homza
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.550

Abstract

This study aims to analyze the effect of product quality, price and brand image on purchasing decisions on Oppo smartphones partially and simultaneously. Respondents in this study were 100 respondents, the sampling technique used was purposive sampling technique using the Slovin formula. The data collection method uses an online questionnaire. The data analysis technique used is multiple linear regression analysis test, t test, classic assumption test, coefficient of determination test, f test using SPSS 20 for windows. The results of this study indicate that partially product quality and brand image have an effect on purchasing decisions, while price has no effect. Simultaneously product quality, price and brand image have a significant effect on purchasing decisions with a determination coefficient of 65% influenced by these three variables, namely product quality, price and brand image, and the rest are influenced by variables outside the research
THE EFFECT OF BRAND AWARENESS, SOCIAL MEDIA MARKETING AND BRAND ASSOCIATION ON THE PURCHASE DECISION OF LOCAL SHOES PRODUCTS COMPASS Suwardi Suwardi
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.551

Abstract

Shoes are the most frequently purchased item by the public, this is because shoes are now not only a necessity for everyone who functions as footwear, but more than that, by following the flow of development, shoes now have a new function, namely for daily needs. lifestyle, one of the local brands that many people choose is Compass. This study aims to determine the effect of brand awareness, social media marketing, and brand association variables on purchasing decisions for local Compass shoe products. The sample was chosen by the people of Bekasi who have never made a decision to buy local shoes from Compass. The data used is primary data, data collection is done by distributing questionnaires to 100 respondents. The test tools used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, f test, and the coefficient of determination and the data is processed using SPSS v25 software. The results of this study indicate that brand awareness partially has a significant effect on purchasing decisions, social media marketing variables partially have a significant effect on purchasing decisions, brand association variables partially have a significant effect on purchasing decisions while brand awareness, social media marketing and brand association partially Simultaneously influence the decision to purchase local Compass shoe products.

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