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Journal of Indonesian Economic Research
Published by Yayasan Lentera Avanya Nagari
ISSN : 29887844     EISSN : 30258782     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Indonesian Economic Research (JIER) is a scholarly journal that publishes scientific research on the theory and practice of economic studies. This journal is dedicated to publishing peer-reviewed, high-quality, context-related academic research on open-economy macroeconomics. It emphasizes rigorous analysis with an empirical orientation that is of interest to a broad audience, including academics and policymakers. We welcome theoretical, experimental (field or lab) and empirical contributions
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 2 (2025)" : 5 Documents clear
Pengaruh Kualitas Pelayanan, Komunikasi Pemasaran dan Kepercayaan terhadap Loyalitas Pelanggan Pengguna Shopee Maria Yasinta Jaghung; Novitawati, Retno Ayu Dewi
Journal of Indonesian Economic Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v3i2.200

Abstract

The purpose of this study is to determine the influence of service quality, marketing communication and trust on customer loyalty of Shopee users in Tlogomas Village, Malang City partially and simultaneously. This study uses a quantitative method. The determination of the sample was determined by the purposive sampling technique so that the research sample was 100 Shopee users in Tlogomas Village, Malang City. The data collection technique used by the researcher is a questionnaire. The data analysis method used is multiple linear regression using the SPSS program. The results of the study prove that service quality has a significant effect on loyalty, marketing communication has a significant effect on loyalty with a t-value of 4.208 and trust has a significant effect on loyalty. The results simultaneously showed that service quality, marketing communication and trust had a significant effect on loyalty.  The results of this study can be understood that the existence of good service quality, good marketing communication and trust can increase the loyalty of Shopee users.
Pengaruh Experiential Marketing, Brand Ambassador, Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Kosmetik Lokal Merek ‘Somethinc’ Roberto
Journal of Indonesian Economic Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v3i2.330

Abstract

This study aims to examine the effect of experiential marketing, brand ambassador and electronic word of mouth on purchasing decisions on local brands Somethinc. The type of research is classified as quantitative research. The sample of this study was 101 respondents who had purchase Somethinc. Data collection used with survey and questionnaires as the instrument. The data analysis techniques used are descriptive statistics, classical assumption tests, and multiple linear regression. The results proves that experiential marketing has significant effect on purchase decision, meanwhile brand ambassador and electronic word of mouth does not have significant effect on purchase decision towards local brand cosmetics Somethinc. These findings have theoretical implications for further research, exploring other variables predicted to influence purchase decisions, particularly for local cosmetic products, or expanding the research model by including mediating or moderating variables. Companies should maintain marketing strategies that actively engage consumers' five senses to enhance consumer experience. Companies should evaluate brand ambassadors who better align with the product image and market segment. Companies need to improve aspects of digital marketing to build interactive communication so consumers can trust online reviews in the digital media used by the company.
Pengaruh Pelatihan Kerja, Pengembangan Karir dan Kompensasi Finansial terhadap Kinerja Karyawan Di Dewangga Resort Perwira, Dimas Andy Bayu
Journal of Indonesian Economic Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v3i2.338

Abstract

The purpose of this study was to determine the effect of job training, career development, and finanial compensation on the performance of Dewangga Resort employees. This study used a saturated sampling technique (census) where all member of the population were sampled consisting of 30 Dewangga Resort. While the survey tool uses a questionnaire. The Result of this study indicate that: (1) Job Training has a positive and significant effect on the performance of Dewangga Resort employees, (2) Career Development has a positve and significant effect on the performance of Dewangga Resort, (3) Finansial Compensation has a positive and significant effect of Dewangga Resort employees. Tujuan pada penelitian ini adalah untuk mengetahui pengaruh pelatihan kerja, pengembangan karir, dan kompensasi finansial terhadap kinerja karyawan Dewangga Resort. Penelitian ini menggunakan teknik sampling jenuh (sensus) dimana semua anggota populasi dijadikan sampel yang terdiri dari 30 karyawan Dewangga Resort. Sedangkan alat survei yang digunakan adalah kuesioner. Hasil penelitian ini menujukan bahwa: (1) Pelatihan Kerja berpengaruh positif dan signifikan terhadap kinerja karyawan (2) Pengembangan Karir berpengaruh positif dan signifikan terhadap kinerja karyawan (3) Kompensasi Finansial Berpengaruh positif dan signifikan terhadap kinerja karyawan.
Analisis Perbedaan Persepsi Konsumen Berdasarkan Demografi Kelompok Gender dan Usia Terhadap Elemen Desain Kemasan Produk Parfum Luxoria Sitompul, Jessica Stephanie; Setiyati, Etsa Astridya
Journal of Indonesian Economic Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v3i2.334

Abstract

 This research aims to analyze differences in consumer perceptions of Luxoria perfume product packaging design elements based on gender and age groups. Some of the design elements studied include packaging design function, visual appeal, design elements, and packaging design cues. This research used a quantitative descriptive approach by collecting data by distributing questionnaires to 140 male and female respondents aged <17 and 17> who currently or have ever used perfume and analyzed using the Mann Whitney statistical test. The results showed that there were no significant differences in perceptions between gender groups, but there were significant differences in perceptions of packaging design elements between age groups. The results of this research provide several recommendations for perfume businesses to attract the attention of target consumers through packaging design elements. Penelitian ini bertujuan untuk menganalisis perbedaan persepsi konsumen terhadap elemen desain kemasan produk parfum Luxoria berdasarkan kelompok gender dan usia. Beberapa elemen desain yang diteliti meliputi fungsi desain kemasan, daya tarik visual, unsur desain, dan isyarat desain kemasan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan pengumpulan data melalui penyebaran kuesioner kepada 140 responden pria dan wanita berusia <17 dan 17> yang sedang atau pernah menggunakan parfum dan dianalisis menggunakan uji statistik Mann Whitney. Hasil penelitian menunjukkan bahwa tidak ada perbedaan signifikan dalam persepsi antar kelompok gender, namun terdapat perbedaan signifikan dalam persepsi terhadap elemen desain kemasan diantara kelompok usia. Hasil penelitian ini memberikan beberapa rekomendasi bagi bisnis parfum untuk dapat menarik perhatian konsumen sasaran melalui elemen desain kemasan.
Kepuasan Kerja sebagai Mediator antara Pengembangan Karier, Dukungan Atasan, dan Organizational Citizenship Behavior Tri Kusuma, Nala
Journal of Indonesian Economic Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v3i2.343

Abstract

This study aims to examine the mediating role of job satisfaction on career development and supervisor support towards organisational citizenship behaviour. The sampling technique used was random sampling. This study found that perceived supervisor support and career development have a significant positive effect on job satisfaction, perceived supervisor support and career development have a significant positive effect on organisational citizenship behaviour, and job satisfaction has a significant positive effect on organisational citizenship behaviour. The results show that job satisfaction acts as a mediator in the relationship between career development and organisational citizenship behaviour. The results also show that job satisfaction acts as a mediator in the relationship between perceived supervisor support and organisational citizenship behaviour. The implications of this study provide an overview for organisations to make strategic decisions in improving career development programmes and strengthening support for employees in the workplace.

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