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Ika Diyah Candra Arifah
Contact Email
ikaarifah@unesa.ac.id
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+6282110736474
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jdbim@unesa.ac.id
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G2 Building Floor 1 Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
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Kota surabaya,
Jawa timur
INDONESIA
Journal of Digital Business and Innovation Management
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 29623898     DOI : 10.2670
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and what this means for the future of work. The journal will encourage submissions from diverse fields and areas of practice, from business, economics, marketing, and potentially computer science and information technology management. JDBIM publish twice a year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 2 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2026): June" : 2 Documents clear
From Voice to Ease of Purchase: Analysis of Voice Search and Perceived Ease of Use on Purchase Intention Rahmawati, Rizki Rahmawati; Mazaya, A. Al-Kairana Mazaya; Aryani, Hafidzah Aryani; Rosmalia, Tria Rizky Rosmalia; Rahman, Muhammad Fajar Wahyudi Rahman; Arifah, Ika Diyah Candra Arifah
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June
Publisher : Universitas Negeri Surabaya

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Abstract

Perkembangan teknologi digital dan peningkatan penggunaan smartphone telah mengubah perilaku belanja online di Indonesia, terutama melalui proses pencarian dan transaksi yang lebih cepat dan mudah. Dalam konteks ini, pencarian suara dan kemudahan penggunaan yang dirasakan telah menjadi faktor penting dalam membentuk niat pembelian konsumen. Studi ini bertujuan untuk menganalisis pengaruh pencarian suara dan kemudahan penggunaan yang dirasakan terhadap niat pembelian di kalangan pengguna aplikasi Lazada. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 150 responden yang telah menggunakan fitur pencarian suara dalam tiga bulan terakhir. Data dikumpulkan melalui kuesioner online dengan skala Likert 5 poin dan dianalisis menggunakan SmartPLS. Analisis menunjukkan bahwa pencarian suara memiliki pengaruh positif dan signifikan terhadap niat pembelian, dengan nilai t-statistic sebesar 4.031, yang menunjukkan bahwa semakin baik kualitas dan kemudahan fitur pencarian suara, semakin tinggi niat konsumen untuk membeli. Selain itu, kemudahan penggunaan yang dirasakan juga memiliki pengaruh positif dan signifikan, dengan nilai t-statistic sebesar 6.784, dan pengaruhnya lebih kuat daripada pencarian suara. Temuan ini konsisten dengan Model Penerimaan Teknologi (TAM), yang menekankan bahwa Kemudahan Penggunaan yang Dirasakan dari suatu teknologi dapat meningkatkan niat pembelian konsumen.
Exploring the Benefits of Social Media in Supporting Sustainable Hiking Tourism in Puthuk Sempu, Indonesia Alimin, Faturrohman Dwi; Wihara, Dhiyan Septa; Mulyati, Tatik
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the benefits of social media in supporting the implementation of sustainable tourism in the Puthuk Sempu hiking tourism area. This study aims to explore the role of social media in the sustainability of Puthuk Sempu hiking tourism based on the location of Puthuk Sempu hiking tourism between two other hiking tourism, but Puthuk Sempu hiking tourism has been able to survive until now. This study uses qualitative methods through observation, interviews, and documentation to obtain narrative data. The results show that social media has been proven to support promotion, communication, and digital mapping. This study also emphasizes the importance of integrating local resources and simple digital utilization to maintain the sustainability of hiking tourism, by showing the correlation between obstacles and supporting factors for the sustainability of Puthuk Sempu hiking tourism.

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