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Dedi Junaedi
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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 15 Documents
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Search results for , issue "Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting" : 15 Documents clear
Strategi Komunikasi Kepemimpinan Kepala Sekolah Perempuan SMK Islam PB Soedirman 1 Jakarta Aninda Meirawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9666

Abstract

Female leadership in technical education encounters dual challenges: entrenched masculine norms and persistent gender stereotypes. This study aims to analyze the communication strategies employed by the female principal of SMK Islam PB Soedirman 1 Jakarta in constructing personal branding as a means of overcoming gender-based barriers. Using a qualitative approach with a case study method, data were collected through in-depth interviews, participant observation, and document analysis. The findings reveal that the principal leverages consistent public communication, active social media engagement, and value-driven role modeling rooted in Islamic principles as core elements of her personal branding. These strategies not only enhance her credibility and self-confidence but also shift public perceptions regarding women's leadership capabilities in technical education institutions. The study concludes that authentic, value-based personal branding plays a crucial role in fostering socially accepted, transformative female leadership in Islamic vocational education settings.
Implementasi Komunikasi Korporat dalam Transformasi Perusahaan: Studi Kasus: PT Produksi Film Negara (Persero) Rori Hastomo; Rahma Sinatrya Fatmawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9682

Abstract

This study examines the implementation of corporate communication in the organizational transformation of PT Produksi Film Negara (Persero) (PFN), a state-owned film company in Indonesia. The transformation represents a strategic initiative to address financial challenges and enhance the company’s relevance in the national film industry by repositioning its role from a film production house to a film financing institution. This shift in the business model requires effective internal communication to ensure that all employees understand, embrace, and support the new direction of the company, while fostering a work culture that is adaptive to the dynamics of the modern film market. Externally, the corporate communication strategy is aimed at reintroducing PFN to stakeholders, including investors, filmmakers, and the media, through consistent and targeted messaging. Such efforts are expected to build PFN’s new reputation as a credible financial entity, attract potential partners, and restore public trust that had declined due to operational limitations over the past decades. This study employs a qualitative approach, using in-depth interviews, participatory observations, and document analysis as data collection techniques. The findings reveal that corporate communication plays a central role in reducing internal resistance and fostering strategic relationships with external stakeholders, which ultimately becomes a decisive factor in PFN’s success in realizing its vision as a film financing company
Strategi Komunikasi Humas Pemerintah Daerah dalam Mensosialisasikan Program Pencegahan Stunting: Studi Kasus Pada Dinas Pengendalian Penduduk dan Keluarga Berencana Kabupaten Bekasi Hasbi Fauzi Rahman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9750

Abstract

A process of communication can be considered successful when komunikan receive and understand the message as defined by a communicator.It will produce an effective communication to achieve the purpose of communication.The district government bekasi are elements of government at the regional level district that has duties and functions and tasks based autonomy seluas-luasnya embedded with the autonomy in the system and the unitary state of the republic of indonesia as referred to in the country undang-undang.Who have clearly administrative matters and has the potential to improve the welfare of the citizens in accordance with their condition, features and potential of the seed of the region.In preventing stunting, of course required of local government public relations to familiarize the program so that the whole society get comprehensive information.Researchers in this wants to know how the communications strategy undertaken by Dinas Pengendalian Penduduk dan Keluarga Berencana (DPPKB)
Analisis Framing Branderpreneurship pada BANK DKI: Inovasi dan Keterlibatan dalam Platform Keuangan Digital Dwi Novialetta, Lola; Agustini, Prima
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9843

Abstract

This study aims to analyze how BANK DKI's branderpreneurship strategy is framed in presenting innovation and enhancing user engagement through digital financial platforms. A framing analysis approach is employed to identify how BANK DKI constructs its narrative, image, and public communication in response to the digital transformation within the banking sector. Data were collected through digital media documentation, communication campaigns, and official publications from BANK DKI. The findings indicate that BANK DKI adopts an innovative framework emphasizing inclusivity, service digitalization, and collaboration with local communities. This framing successfully reinforces the institution’s image as a pioneer of digital finance that is adaptive to the evolving needs of urban society. The study recommends that effective branderpreneurship requires a consistent, value-based narrative that is responsive to digital dynamics.
Islamic Tourism Branding: An Autoethnography of Umra Tour Leader Indriyani, Mareta
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9860

Abstract

This study explores Islamic tourism branding through the autoethnographic perspective of an Umrah tour leader. The rapid growth of Islamic tourism emphasizes the importance of branding strategies that focus not only on marketing aspects but also integrate spiritual values, service quality, and cultural authenticity. Using autoethnographic methods, the researcher reflects on personal experiences as an Umrah tour leader to examine how branding practices are implemented and perceived in the field. Data were collected through reflective narratives, field notes, and critical self-observation during several Umrah trips between 2022 and 2024. The results show that Islamic tourism branding is not only shaped through marketing communication strategies but also through the internalization of Islamic values ​​in service, leadership, and social interactions with pilgrims. The role of the tour leader is crucial as a living brand representing faith, spiritual guidance, and cultural representation. This study contributes to the discourse on Islamic tourism by providing an insider's perspective on how branding is shaped through daily practices, spiritual narratives, and relational engagement with pilgrims. The implications of this research emphasize the importance for Umrah tour operators to design branding strategies that align with religious values, consumer trust, and cultural expectations to strengthen competitiveness in the global Islamic tourism market.

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