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All Journal Journal of Social Political Sciences (JSPS) Da'watuna: Journal of Communication and Islamic Broadcasting
Agustini, Prima
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PREDICTION OF POST AND REPOST CONTENT ON CILETUH GEOPARK INSTAGRAM ACCOUNTS IN THE COVID-19 PANDEMIC Agustini, Prima; Devita, Angela M; Putri, Annisa W; Virginia, Tracy
Journal of Social Political Sciences Vol 2 No 4 (2021): November 2021
Publisher : Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/jsps.v2i4.79

Abstract

During this pandemic, the ease of use of the Instagram application has made it a medium of information to meet user needs, including for tourism purposes. Indonesia has many tourist destinations with the concept of sustainable tourism, one of which is the Ciletuh Geopark. Geopark Ciletuh has an Instagram account that actively posts various content. Geopark Ciletuh's Instagram account, namely @geopark_ciletuh_sukabumi uses posts and reposts as content sources. Its function is to increase the visibility of tourist destinations. This study uses a qualitative descriptive method to study the predisposition of the content of @geopark_ciletuh_sukabumi to build engagement with the audience. The purpose of this study includes a description of the difference in a post and repost content, the tone of followers' comments, and the process of diffusion of tourism ideas to the Ciletuh Geopark. The conclusion from the results of this study is that the post content on the @geopark_ciletuh_sukabumi Instagram account does not reach 100 likes in each post. Reposting content on the @geopark_ciletuh_sukabumi Instagram account has more engagement in terms of the number of likes and comments. Meanwhile, the content tone in the comment column is divided into positive tones, neutral tones, and negative tones. The process of diffusion of ideas also depends on the length of time it takes for each individual or group to adopt the idea of ​​traveling to the Ciletuh Geopark which is spread on Instagram accounts.
Analisis Framing Branderpreneurship pada BANK DKI: Inovasi dan Keterlibatan dalam Platform Keuangan Digital Dwi Novialetta, Lola; Agustini, Prima
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9843

Abstract

This study aims to analyze how BANK DKI's branderpreneurship strategy is framed in presenting innovation and enhancing user engagement through digital financial platforms. A framing analysis approach is employed to identify how BANK DKI constructs its narrative, image, and public communication in response to the digital transformation within the banking sector. Data were collected through digital media documentation, communication campaigns, and official publications from BANK DKI. The findings indicate that BANK DKI adopts an innovative framework emphasizing inclusivity, service digitalization, and collaboration with local communities. This framing successfully reinforces the institution’s image as a pioneer of digital finance that is adaptive to the evolving needs of urban society. The study recommends that effective branderpreneurship requires a consistent, value-based narrative that is responsive to digital dynamics.
Co-Authors Devita, Angela M Dwi Novialetta, Lola Mihardja, Eli Putri, Annisa W Tuti Widiastuti Virginia, Tracy