cover
Contact Name
Genesis Sembiring Depari
Contact Email
admin@formosapublisher.org
Phone
+6285359562521
Journal Mail Official
admin@formosapublisher.org
Editorial Address
Jl. Sutomo Ujung No.28 D, Durian, Kec. Medan Timur
Location
Unknown,
Unknown
INDONESIA
Contemporary Journal of Applied Sciences (CJAS)
ISSN : -     EISSN : 30313643     DOI : https://doi.org/10.55927/cjas.v1i2
Contemporary Journal of Applied Sciences (CJAS) is a peer-reviewed journal of applied sciences publishing in both English and Indonesian. CJAS Journal aims to provide an platform for disseminating applied sciences, it features articles and reviews by experts, and invites contributions from all areas of applied sciences. The journal has resisted the trend toward increased specialization and offers an excellent way to keep up with developments across the discipline. The Contemporary Journal of Applied Sciences (CJAS) is available online only. The journal publishes high-quality papers monthly.
Arjuna Subject : Umum - Umum
Articles 5 Documents
Search results for , issue "Vol. 2 No. 8 (2024): August 2024" : 5 Documents clear
A Comparative Analysis on Performance of TATA SAFARI and MAHINDRA XUV7OO among consumer Preference of Ahmedabad city. Dhruv, Patel; Vatsal, Koladiya; Vidani, Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i8.12317

Abstract

This study employed chi-square method to analyze the relation that exists between age and consumer preferences for Tata Safari and Mahindra XUV700 on vehicle attributes. The results showed that age affects preferences in design, performance, safety, fuel consumption and technology, as none of the p-values obtained for the majority of the posited hypotheses is less than the 0.05 level of significance. However, the older consumers had a strong perception that Mahindra XUV700 was better than Tata Safari, and it was found that p – 0.046 secrets of marketing about the inter-generational differences that relate to vehicle assessment factors like attributes trim, reliability and brand heritage. This provides evidence that not all aspects of traditional consumer models concerning demographic factors need to centre around the focalisation of marketing models, which models need to be broadened to include concepts of lifestyle and socio-economic sediment. Marketers have had their work cut out for them since different age group preferences have been established. There is a need for more future studies that will involve more diverse demographics, that take on more than one qualitative method and longitudinal studies to integrate
A Study on Psychological Effects of Technology Addiction Positive or Negative meet, Prajapati; ravi, zulasana; Vidani, Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i8.12346

Abstract

This study investigates the psychological impact of technology addiction, focusing on gender differences in anxiety, perceived connectivity, and mental well-being. The study findings reveal a significant correlation between gender and levels of anxiety when separated from digital devices, suggesting that men and women experience different emotional responses to technology use. The study highlights the paradox of increased connectivity leading to feelings of isolation, prompting a re-examination of how technology impacts social relationships. The implications suggest the need for targeted interventions and educational programs to foster healthier technology habits and improve mental well-being. Future research should explore these dynamics further, taking into account diverse populations and the evolving technology landscape
A Comprative Analysis of Gen Z Regarding Preferences Delivery Time Taken Byblinkit and Big Basket an Ahemdabad City Nirav, Makwana; Vidani, Jignesh; Anjali, Zala
Contemporary Journal of Applied Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i8.12367

Abstract

This study investigates the relationship between age and various factors that influence consumer behavior in grocery delivery services, specifically focusing on Blinkit and Big Basket. Through a series of Chi-square tests, the study tests hypotheses related to preference for delivery apps, perceived speed of delivery, satisfaction with service, and willingness to pay for expedited delivery. This study highlights the importance of adopting a more holistic approach to understanding consumer behavior in grocery delivery, emphasizing the role of technology and operational efficiency. By addressing universal consumer motivations, businesses can increase customer satisfaction and loyalty in a competitive market. Future research is recommended to explore other demographic and psychographic factors, as well as the impact of new technologies and sustainability concerns on consumer preferences
Implementation of Participative Management to Improve Employee Performance from a Philosophical Perspective kusuma, Ginanjar Indra; Suprianto
Contemporary Journal of Applied Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i8.12440

Abstract

This study examines the implementation of participative management from a philosophical perspective to improve employee performance. This study combines analytical descriptive research methods with a qualitative approach . The results of the study indicate that participative management increases employee involvement in decision making, creates a more family-like work atmosphere, and improves communication between leaders and employees. Although no direct relationship was found between participative management and improved performance, increased job satisfaction resulting from participation has been shown to encourage employees to be more productive and support organizational goals. Therefore, organizations are advised to implement participative management by creating an inclusive work environment and open communication to achieve long-term goals
A Study Of Consumer Preference Towards Cocktail & Mocktail Consumption in Ahmedabad for Generation Z Harsh; Pinkal; v, Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i8.12525

Abstract

This study examined the relationship between age group and various factors influencing beverage preferences, focusing on attributes such as social media influence, health consciousness, taste, and customization. Using descriptive methods, ten hypotheses were tested to determine whether age significantly influences preferences for beverage type, ingredients, and consumption behavior. The results showed no statistically significant relationship at the 0.05 level between age and the factors studied, although strong correlations were observed for preferences such as natural ingredients, customization, and situational relevance, indicating universal appeal across demographics. Future research could explore other demographic factors, lifestyle influences, and cross-cultural comparisons to deepen insights into beverage preferences This study examines the relationship between age groups and various factors influencing beverage preferences, focusing on attributes such as social media influence, health consciousness, taste, and customization. Ten hypotheses were tested to determine if age significantly impacts preferences for beverage types, ingredients, and consumption behaviors. Results indicated no statistically significant associations at the 0.05 level between age and the factors studied, although strong correlations were observed for preferences like natural ingredients, customization, and situational relevance, suggesting universal appeal across demographics. These findings imply that age may not be a primary determinant in beverage choices, with broader motivations such as health benefits, taste, and customization playing a more influential role. The study’s practical implications suggest that brands in the beverage industry could benefit from emphasizing cross-generational appeals, focusing on product qualities that resonate universally rather than tailoring campaigns solely based on age. The theoretical implications support a shift toward understanding intrinsic product qualities and universal consumer motivations over age-specific marketing. Future research could explore other demographic factors, lifestyle influences, and cross-cultural comparisons to deepen insights into beverage preferences. Overall, the study offers a nuanced understanding of consumer behavior in beverage selection, highlighting the potential for brands to build inclusive marketing strategies based on universal motivations.

Page 1 of 1 | Total Record : 5