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Marina Wardaya
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 10 Documents
 1 
Search results for , issue "Vol 14 No 1 (2024): VICIDI" : 10 Documents clear
Perancangan Brand Activation Melalui Instagram untuk Ready To Go Irena, Florencia
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.3895

Abstract

In 2020, the world was shaken by the Covid-19 pandemic. In addition to maintaining health, the public was encouraged to continue exercising to avoid the transmission of Covid-19. One of the popular sports during the pandemic was cycling, not only because it is enjoyable but also because it can be done outdoors. The cycling trend gave rise to many cycling jersey brands to meet the high demand. One of them is Ready To Go. Therefore, in order to compete with other brands, a social media presence was created to introduce the Ready To Go brand to potential consumers. The purpose of this research is to determine the response of potential consumers on Instagram towards the Ready To Go brand. The research utilizes a quantitative method through a questionnaire distributed to 56 respondents, as well as a qualitative method involving interviews with 3 expert users, 3 extreme users, online observations of similar competitors, and a review of relevant literature and supporting journals. The findings of the study conclude that the use of Instagram as a social media platform to spread awareness to potential consumers is appropriate. Additionally, the variety of content created is appealing and aligns with current trends.
Perancangan Brand Campaign dan Media Promosi Instagram untuk Meningkatkan Awareness Brand Scentella leticia, charissa belle
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.3897

Abstract

This study aims to introduce the Scentella brand to market audiences using a Brand Campaign and the use of Instagram social media as a media of promotion. Scentella is a Surabaya-based aromatherapy candle brand that sells candles made with natural ingredients. The research method used is descriptive qualitative and the subjects are Scentella followers on Instagram. The use of Instagram media as a promotional medium is the right thing nowadays. The value of the Scentella brand can be conveyed to market audiences through Instagram social media. The design style used by Scentella is Scandinavian, both in terms of color selection and the application of designs for promotional media. It is hoped that there will be increased awareness of the campaign implemented by Scentella.
Perancangan Buku Artealogic: The Synergy of ART, CREATIVITY, and LOGIC in Branding Sebagai Solusi dan Panduan untuk Mengatasi Tantangan Generasi Z Dalam Mengembangkan Strategi Branding di Era Modern: Perancangan Buku Artealogic: The Synergy of ART, CREATIVITY, and LOGIC in Branding Sebagai Solusi dan Panduan untuk Mengatasi Tantangan Generasi Z Dalam Mengembangkan Strategi Branding di Era Modern Sutedjo, Meilisa
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.4592

Abstract

Penelitian ini bertujuan untuk merancang strategi branding Artealogic sekaligus memberikan solusi untuk Generasi Z dalam menghadapipermasalahandan tantangan strategi branding di era modern. Artealogic, sebagaiagensi branding inovatif, muncul sebagaisolusi untuk memenuhikebutuhan branding Generasi Z, yang dihadapkan padaberbagaitantangan seperti stigma negatif dan kurangnya kesadaran terhadap dampak sosial. Salah satu permasalahan utama adalah kurangnya pendekatan media yang efektif dalam mengatasi tantangan Generasi Z terhadapstrategi branding.Dalam upaya mengatasi hal ini, Artealogic merancang buku edukasi berjudul "Artealogic: The Synergy of ART, CREATIVITY, and LOGIC in Branding." Buku inibertujuan untuk mengembangkan aktivasi merek dengan pendekatan humanistik, menyampaikan edukasi seputar branding, dan memfasilitasi pemahaman dengan visual menarik, ilustrasi, serta elemen interaktif dan mini game sesuai dengan karakteristik Generasi Z terhadap strategi branding. Harapannya, buku ini bukan hanya menjawab permasalahan Generasi Z terhadapstrategi branding, tetapi jugamenjadi media promosi efektifuntukagensi branding Artealogic.
Penggunaan Media Sosial Sebagai Media Komunikasi Dan Promosi Nee Studio Pada Gen Z Ramania, Made Indira Allodya
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.4598

Abstract

The lack of spaces for content creation and creative activities in Surabaya is still a significant concern for Gen Z individuals and influencers in Surabaya. Several new creative studio businesses in Surabaya need to put more effort into promoting their businesses to reach the active target market using social media. To succeed in targeting Gen Z and influencers, it is essential to implement social media promotion strategies to enhance brand awareness. Staying up-to-date with current social media trends and studying literature on marketing strategies, communication, and the habits of Gen Z in using social media are crucial. According to literature reviews, it can be said that consistent, engaging, and interactive social media content is highly effective in building good customer engagement between the brand and customers on social media. By utilizing social media optimally and appropriately, it is expected that the brand's message will be directed towards the target market, leading to an increased brand awareness for creative studio businesses.
Perancangan desain UI/UX website Artealogic sebagai media portofolio, produk, serta kampanye pentingnya branding dan bisnis bagi Generasi Z Abiyaksa, Diaz
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.4600

Abstract

In designing the user interface (UI/UX) for the Artealogic website, the main focus is on the portfolio, campaigns, and introducing Generation Z businesses to the public. This research utilizes quantitative methods to delve into user needs and analyze the impact of development strategies, considering key elements such as page layout, color selection, typography, and intuitive navigation. The research highlights the urgency of optimal user experience as the focal point of UI/UX design. User needs analysis involves surveys aimed at identifying the expectations, habits, and preferences of Generation Z. Literature studies include a deep understanding of current design trends and effective UI/UX principles. Market research is conducted to analyze consumer behavior, detect color preferences, and evaluate visually appealing displays for the target audience. Design strategies involve selecting layouts that allow for clear information arrangement, using colors that reflect the brand and Generation Z identity, and implementing comfortable interface designs. Intuitive navigation design is considered to ensure users can easily navigate the provided content. The resulting website prototype reflects continuity among design elements to provide an engaging and consistent brand impression. The outcome of this design is expected to provide a strong foundation for Artealogic to compete in the digital realm. Through the development of a website that meets criteria and provides optimal experiences, Artealogic is expected to increase brand exposure, expand market share, and successfully enter competitive markets. By combining innovative design with an understanding of Generation Z audience needs.
A PERANCANGAN BOARD GAME THE ADVENTURE TOWARDS CONFIDENCE BAGI ANAK 7-12 TAHUN UNTUK MENINGKATKAN KEPERCAYAAN DIRI korompis, leonny
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.4603

Abstract

Self-confidence is an important thing but there are still many people who feel insecure. This is because from an early development age there is no media that can help someone grow their confidence. Creating media that can help foster selfconfidence from an early age with interactive media, namely board games. Seeing this, the purpose of this research is to create educational media board games that can increase their confidence in a fun way and have interesting visual elements and interactive challenges. This research uses literature and qualitative study methods to review related literature and interview the target market and someone who is an expert in this field. Data was obtained from international and national journals, then analyzed descriptively. Creating an effective and engaging solution to boost their confidence. It requires compelling visual elements and interactive challenges that can inspire and provide positive encouragement, so that they can overcome selfconfidence issues in a fun and rewarding way. The results of this study show that board games can be an effective medium to increase children's self-confidence. Board games that have engaging visual elements and interactive challenges can help children to learn about the importance of self-confidence and start developing it from an early age.
Perancangan Brand Campaign untuk Meningkatkan Brand Awareness Pickyourstyle.ind Onggowarsito, Everine Joana Onggowarsito
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.4652

Abstract

Fashion serves not only as a means of covering the body but also as a tool for communication and expression of identity. Many individuals struggle to express themselves through clothing due to a lack of confidence, concern for others' opinions, and limitations in finding models and sizes that align with their preferences. Pickyourstyle.ind is a fashion business specializing in unisex leather clothing, offering outerwear, tops, and bottoms in various colors and designs. Despite its establishment in 2021, Pickyourstyle.ind has not garnered sufficient awareness from the public. Therefore, this research aims to design a brand campaign for Pickyourstyle.ind along with its promotional media to enhance brand awareness. The research methodology involves collecting both qualitative and quantitative primary data, as well as secondary data. Qualitative methods include interviews with expert and extreme users, while quantitative methods involve distributing surveys through Google Forms. This design process is supported by the collection of secondary data from literature such as books and journals. The outcome of this design is the 'Express Yourself' brand campaign, comprising various promotional campaign design media and content on social media platforms like Instagram and TikTok. The final design of the promotional media includes informative and engaging content on Instagram feeds, interactive quiz content on Instagram stories, and interactive videos on TikTok and Reels.
Designing an Animated Film with the Theme of the November 10 1945 Event in Surabaya titled 'The Battle of the Heroic City” Nasution, Ade Ayu Syafira
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To support children's growth and development, it is necessary to provide education that expands their knowledge. Therefore, it is important to teach them important concepts for their future from an early age. One suitable method of learning for children is 2D animation, which can be an interactive and enjoyable learning tool. Through animations, children can easily understand subjects like Indonesian history without getting bored. These animations utilize characters with chibi-style designs that appeal to children, along with vibrant colors to maintain their interest until the end. Our goal is for children to understand and become familiar with the names of heroes who fought for independence. The chosen media for publishing these animations is suitable for viewing on YouTube Kids, which is tailored to the target audience of children and monitored by parents during viewing. Through YouTube Kids, we can also gather feedback in the form of comments, which may contain critiques and suggestions for improving future animations. Therefore, the aim of this research is to create a historical animation titled "Battle of the Heroes City" targeted at children aged 3-5 years. This research adopts a qualitative research method involving focus group discussions (FGD) and observations of 18 children aged 2-5 years. The results of the research indicate that animation is an effective educational solution for teaching history to children aged 3-5 years.
Designing Wu Creatives' Brand Activation And Its Promotional Media To Increase Consumer's Brand Awareness Utomo, Connie Wijaya
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stress is a problem that is often faced by all kinds of people. Based on a survey conducted by the researcher on 30 Indonesian respondents mostly aged 18-24 years and are currently studying or working, 43.4% of them frequently experience stress, especially at work. Therefore, Wu Creatives developed a DIY stress relief craft kit business idea, where users can release stress through crafting a coaster using jesmonite resin. However, Wu Creatives is still new, so it needs brand awareness from the consumers. Therefore, to increase brand awareness, Wu Creatives designed a brand activation in the form of an online workshop called The Crafting ReLounge targeted for people aged 17 to 27 years along with designing the promotional media distributed through four platforms: Instagram, Tiktok, Tokopedia, and Shopee. This research was designed using qualitative and quantitative data research methods through literature studies from journals and books, interviews with four expert users and four extreme users, and a survey filled out by 57 respondents according to the target market of the Wu Creatives brand. The result of Wu Creatives' brand activation design is the execution of the online workshop itself and the media timeline or the customer journey for its promotional media content. The types of content uploaded by Wu Creatives on social media are multimedia content discussing the product knowledge, tips and tricks, video reels, giveaway, entertainment, promotions, Instagram filters, e-commerce banners, etc
A Brand Activation for Yummy for Tummy, Which Will Serve As an Educational Media Regarding GERD for Gen Z Alexandra, Stephanie Giovanna
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Yummy for Tummy is a brand that is focused on GERD related problems in Indonesia. What prompts this brand’s creation is the high GERD rate in Indonesia, yet the awareness regarding this is still worryingly low. To be able to contribute to solve the problems found by the brand, Yummy for Tummy decided to create a brand activation called ‘Your Healthy Buddy’. The research method used is both qualitative and quantitative methods. The qualitative method is done by researching credible books and journals, as well as by conducting interviews with extreme and expert users. While the quantitative method is done by sharing a survey with 51 respondents. The designs created for the brand activation consists of educational illustration, interactive challenge, interactive Instagram Story, Instagram Reels, and Merchandise. From the research, it can be concluded that with the existence of Your Healthy Buddy, it is expected that education regarding GERD in social media can increase and help provide impactful education for the people.

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