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Marina Wardaya
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 7 Documents
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Search results for , issue "Vol. 11 No. 1 (2021): VICIDI" : 7 Documents clear
PERANCANGAN BRAND CAMPAIGN SEBAGAI MEDIA PROMOSI THE PETITE PROJECT Jesslyn Jovita
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1984

Abstract

Creativity is very important to be honed, especially during the golden age of children, which is an important moment in the growth of every child which is very dear to miss and is a period that cannot be repeated. However, most parents still do not know the importance of honing children's creativity where they are still in the stage of growth and development, where their creativity needs to be honed as well as filling their children's spare time while at home. The design of this final project is carried out in order to educate the market about the importance of developing or honing children's creativity, so The Petite Project comes with a product, namely the DIY pom-pom kit which already contains tools and materials to make key chains that make it a more practical product without having to. buy tools and materials separately again. Because today many people use social media, the appropriate promotional media is social media to introduce and promote The Petite Project products in the form of a brand campaign. In collecting data for the purposes of writing a final project, the primary data and secondary data extraction method is used, where primary data is obtained through interviews with expert users and extreme users, while secondary data is obtained through literature sources from various books and journals. And the last one is done by distributing an online survey in the form of a Google Form with the aim of testing the design results that have been made to the target audience which will later be useful as criticism and suggestions for brand and product development from The Petite Project. The design results are in the form of a brand campaign to promote products as well as educate the market about the importance of honing children's creativity. Keywords: Craft, Creativity, Product for kids, Promotion media, Social media.
MENCARI MODEL DESAIN KARAKTER DAN VISUALISASI PENOKOHAN DISC TEAM DALAM PEMBUATAN KOMIK Joy Christy Fidelin Nicolay; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1985

Abstract

This design is made with the purpose of answering the problem that DISC Team is facing about product development. DISC Team is a series of short comics that has4 main characters that are inspired by the DISC personality trait. This comic tells the story of their daily lives and how they face problems according to the DISC personality trait. DISC Team has a target market that consists of young adults age from 15-25 years old who has an interest in reading comics and has the drive to learn about personality and how to face them. But after doing a survey with the target market and interviewed the extreme and expert users, there are problems that DISC Team is facing. These problems are the lack of interaction and knowledge about the presence of DISC Team, so further product development is needed. And because of that, the writer has a come up with a solution by changing the comic design. The research method that is used for this Final Project is literature study from sources like books, scientific journals and online articles. After the literature studies, the results are the designs for comic and its’ characters. Keywords: Product development, Comic, DISC personality
PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY Liony Suryaputra; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1987

Abstract

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery. Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign
PERANCANGAN BRAND COMMUNICATION UNTUK BISNIS ETHEREAL BESERTA MEDIA PROMOSINYA Maria Laura Laurentine Judianto
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1988

Abstract

Ethereal is a brand that sells handmade soap with an environmentally friendly concept, which puts forward natural ingredients that are safe for the skin and the environment. The design of the brand campaign and its promotional media is made as a means to communicate the value and products offered and to increase Ethereal brand awareness to potential consumers. The method used is primary data collection through interviews with three experts and three extreme users and distribution of questionnaires to 100 people who are using handmade soap. Research is also supported by literature studies, books, journals and previous research as secondary data. The results of the design are in the form of a campaign strategy and the selection of promotional media used, in accordance with the input and suggestions obtained from the results of interview trials and questionnaires. Keywords: Brand Campaign, Brand Awareness, Promotional Media, Environmentally Friendly, Handmade Soap
MEMBUAT DESAIN PACKAGING PRODUK BODY CARE REVEUSE Michelle Caroline Kristanto
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1989

Abstract

In increasing self-confidence in appearance, it is necessary to maintain a clean and healthy body by exfoliating the skin. Reveuse comes with a beauty product in the form of a natural body scrub cube that can treat skin efficiently and can increase the confidence of women aged 18 to 29 who love skincare. In an effort to solve these problems, Reveuse faces a problem in making a suitable design for the packaging of Reveuse body scrub products because the product being offered is a body scrub cube which is still not well known and recognized by the public. Therefore, the problem formulation of this journal is how to make packaging design for Reveuse body care products. The purpose of designing this final project is to create a packaging design for Reveuse body care products so that the product is easier to recognize as a beauty product and has its own charm. The research methods used were qualitative and quantitative through literature studies, interviews with three expert users, three extreme users, and a survey to 100 target audiences. Based on the results of a trial analysis of Reveuse's packaging design work, several designs will be revised, namely the use of Reveuse's main typeface and designs for packaging pouches that don't look like skincare products. Keywords: Body Care, Packaging, Design Style, Color Palette, Typography
PERANCANGAN BRAND ACTIVATION DAN MEDIA PROMOSI UNTUK THERAPEUTIC Yemima Judithia Karsena; Hutomo Setia Budi
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1990

Abstract

Currently, environmental issues are a sensitive matter and are widely discussed in the world and in Indonesia. Environmentally friendly products have started to be widely used and have become a new lifestyle for several groups of people. Many business actors take this opportunity to start a business which at the same time invites the public to care more about environmental health. Therapeutic is a new business created because of the founder's awareness of environmental issues that are currently happening. Carrying eco-friendly products, Therapeutic sells natural soap bar and scented products that are made from natural ingredients and do not cause environmental damage, as well as applying the concepts of less-waste, reuse, and eco-lifestyle. As a new brand that stands in the midst of a pandemic like today, Therapeutic has several obstacles, namely in Indonesia there have been many similar products or businesses that will cause Therapeutic to lose competitiveness and lose name when faced with competitors. In addition, Therapeutic still needs trust from consumers, which is very necessary for the types of products and systems from Therapeutic. From the problems faced, Therapeutic conducted research to find out what marketing strategies and promotional media were right to increase brand awareness. The formulation of the problem in this study is how the brand activation strategy and promotional media are in accordance with the target market to increase Therapeutic brand awareness in social media. This research uses qualitative and quantitative methods in collecting data. The qualitative method is carried out by interviewing several experts and extreme users of eco-lifestyle actors to find data on how to carry out the right promotion. The quantitative method is carried out by surveying the Indonesian people to find out what social media platforms are most effective in promoting. The results of this study concluded that the right brand activation strategy for Therapeutic is by carrying out activities that can attract public interest such as workshops, so that the activities carried out can simultaneously introduce products and brands and provide education. The right social media platform to promote Therapeutic activation is Instagram. Keywords: Brand Activation, Eco-Lifestyle, Eco-Friendly, Social Media.
PERANCANGAN VISUALISASI JURNAL “TALENTIFY” SEBAGAI MEDIA IDENTIFIKASI MINAT DIRI REMAJA Zalshabila Audrea Putri Arine; Shienny Megawati Sutanto
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1991

Abstract

Talentify is an activity book that is used to help highschool teenager to explore their interests in order to prevent the phenomenon of misdirecting college major. From the first market research on extreme users and expert users, a visual problem was discovered where Talentify book was considered too stodgy to read and fill, this was due to the dominance of text's composition, also the minimum frequent of visual elements such as illustrations and symbols. Therefore, the purpose of this design is to overcome the visual problems of Talentify product as described above so that the book appearance looks more fun and challenging to fill. This design uses secondary data collection methods. The secondary data is the result of literature studies through related journals and books such as visual design, activity books, reflective journals, and interactive content. These summaries will be considered as the basic knowledge to redesign the appearance of the book. The result of this design is the visual element and the book graphic design itself with more "fun" concept which associates with the brand identity, also layouts and illustrations which more organized according to visual hierarchy that does not causing a stodgy feeling when the users fill and read the book. Keywords: Activity Book, Interactive Journal, Self-Interest.

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