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All Journal Jurnal Vicidi
Liony Suryaputra
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STRATEGI PEMILIK BISNIS STARTUP DI INDONESIA HADAPI PANDEMI COVID-19 Amalia Tiffany; Annisa Yuniar; Axel Febrian; Jennifer Austeen; Liony Suryaputra; Michelle Hannah; Timotius Kevin; Wendy Bagas
Jurnal Vicidi Vol. 10 No. 2 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i2.1930

Abstract

Basically a startup is a company that runs under 5 years or can be called a company that has just been started. But now the definition of the meaning of a startup has turned into a business that is just running and applying technological innovation to solve a problem in society. And now Indonesia has many startups that are pioneering in various fields ranging from e-commerce, logistics, transportation, health to education. However, since the Covid-19 pandemic hit Indonesia, the impact began to be seen in all economic sectors, including startups. Most or 42.5% of digital startups are in bad condition due to Covid-19. So this study aims to examine the strategy of startup owners to deal with the Covid-19 pandemic. This study uses a phenomenological qualitative method to describe how humans experience the Covid-19 virus phenomenon. The results show that business owners can provide and increase brand awareness of their products or services. By maximizing management on social media, startup companies will be able to communicate values to their companies that they consider can also help or facilitate the community in the midst of the COVID-19 pandemic. Keywords: startup, company, covid-19.
PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY Liony Suryaputra; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1987

Abstract

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery. Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign
Co-Authors Amalia Tiffany Annisa Yuniar Axel Febrian Jennifer Austeen Michelle Hannah Paulina Tjandrawibawa Timotius Kevin Wendy Bagas