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Marina Wardaya
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 13 Documents
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Search results for , issue "Vol. 7 No. 2 (2017): VICIDI" : 13 Documents clear
Perancangan Koleksi Pakaian Wanita yang Memberikan Ruang Gerak dan Kenyamanan Untuk Brand Catherine Yuwono Catherine Yuwono; Marini Tanzil
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1147

Abstract

Catherine Yuwono brand collection is created to provide comfortable and flexible clothing for career women who have high mobility in their daily life. Target market of brand Catherine Yuwono is young career women who are the combination of consumer type Actualizers and Fulfilleds. After passing through the research process by interviewing the experts and potential costumers, observation, and literature studies, the collection of 5 ready to wear garments were made. This women’s wear collection design hopefully could be well received and answer the identified problems.
Perancangan Pakaian Anak Perempuan Dengan Menggunakan Aplikasi Origami Untuk Melatih Kinerja Motorik Tangan Pada Brand "Bluzh!" Brenda Tedjadharma; Olivia Gondoputranto
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1148

Abstract

In the designing process, the designer creates a child wear clothing line that adds positive value in the implication of origami that helps to train the motoric section of hand gestures in children, with young mom that had daughter in the city as the targeted market. The designing process made from qualitative research that based on middle-up segmented. The result of the research was the young moms likes a clothes that have a positive added value with bright colours, comfortable materials, and also a simple silhouette. So, the designing process, the designer used an application that can be moveable with using sew magnet. The designer used origami from fabric that inspired from japanese culture that assemble the butterflies, flowers, and also a propeller. With creating and designing brand “Bluzh!”, the designer hope that a children that wears the clothes can practice the motoric section fo hand gestures and also can be creatives with the origami. Then, it can increase the creativity of a girl
Perancangan Bisnis Udang Crispy dan Sambal Bawang Ebisiji Sebagai Oleh-Oleh Asli Surabaya Sharon Anindhita; Ferryanto Chia
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1149

Abstract

The activity of buying “oleh-oleh” or food souvenir has become a strong Indonesian culture, regardless of someone’s social economic status. However, due to the fact that almost all food souvenir products look similar, along with the increasing activity of urban population, this activity has turned into something rather dull and meaningless. Based on this fact, comes an idea to utilize an original recipe for crispy fried shrimp to be a food souvenir product that appeals to Indonesia’s urban population who fall under the upper-middle and lower-middle class, particularly those who travels regularly. This research was conducted to understand customers’ response to Ebisiji crispy fried shrimp and “sambal bawang”, along with their response related to the activity of buying “oleh-oleh”. The process consists of several phase, including observation, interview, questionnaire, production test, market test, and collecting feedback. All data are obtained through field studies (primary) and literature reviews (secondary), by applying both quantitative and qualitative research method. The researcher then concludes that by making some adaptive changes into the business model, Ebisiji can become a viable solution for the problem stated above.

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