cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dokman Marulitua Situmorang
Contact Email
dokman@bukitpengharapan.ac.id
Phone
+6281326056543
Journal Mail Official
van.stmng1985@gmail.com
Editorial Address
Jl. Grojogan Sewu, Kalisoro, Kec. Tawangmangu,
Location
Kab. karanganyar,
Jawa tengah
INDONESIA
Mount Hope Management International Journal
Published by Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
ISSN : -     EISSN : 30321956     DOI : 10.61696
Core Subject : Science,
Decision Sciences, Operations Research & Management
Mount Hope Management International Journal (MOMIL) is reviewing issues published three times a year. These issues include a collection of articles in the field of management that are widely read and widely read and have become a primary resource for lecturers, researchers and students. Review Issues cover a wide range of topics from a variety of academic disciplines, methodologies, and theoretical paradigms.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2025)" : 5 Documents clear
MENTORSHIP DALAM PENGEMBANGAN SUSTAINABILITY BUSINESS USAHA KRIPNAS (KERIPIK NASI) Hapsari, Yua Sahara Suci
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1087

Abstract

This study examines the role of mentorship in developing sustainability-oriented business practices at Kripnas (Rice Chips) as a food-based MSME. Mentorship plays an important role in transferring knowledge, sustainability values, and responsible business practices to support long-term business continuity. Using a qualitative case study approach based on business documentation, observations, and MBKM internship reports in 2025, the study finds that mentorship contributes to strengthening human resource capacity, improving business awareness, and reinforcing sustainable production and marketing practices. The results highlight that continuous mentorship is a key factor in supporting the sustainability of MSMEs such as Kripnas.
STRATEGI DIGITAL MARKETING DALAM MEMBANGUN KEUNGGULAN KOMPETITIF BERKELANJUTAN UMKM BOLU UBI UNGU: PENDEKATAN RESOURCE-BASED VIEW T.A, Samuel; A.F , Philip Invokavid; Pandie , Bernard V.S; Dillak , Alfrin S
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1088

Abstract

This study examines the role of digital marketing strategy as an internal resource supporting sustainable competitive advantage in the Purple Sweet Potato Bolu (Bolu Ubi Ungu) MSME using the Resource-Based View (RBV) approach. Amidst intense digital market competition, MSMEs often lack measurable online marketing capabilities. A descriptive qualitative approach using the Bongu case study was used to map strategies such as social media content, SEO, and influencer marketing. The results show that unique digital marketing capabilities (valuable, rare, inimitable, organized/VRIO) increased brand awareness, customer loyalty, and sales by up to 40% in six months. The implication is that MSMEs must integrate digital marketing as a strategic asset for business sustainability.
PENGARUH DIGITAL ADS TERHADAP PENJUALAN PRODUK PERJALANAN WISATA ROHANI KE TANAH SUCI OLEH VITRA TOUR Timoty, Aloysius; Angriani, Rista; Johananta, Khenny El Yabes
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1089

Abstract

This study examines the influence of Digital Ads on the sales of religious tourism packages to the Holy Land by Vitra Tour. In the evolving digital era, digital marketing has become an essential component of business strategy, including in the religious tourism industry. Using a qualitative approach with in-depth interview methods, this research reveals that although Vitra Tour utilizes Digital Ads as one of its marketing strategies, word of mouth marketing remains the primary driver of sales growth. Research findings show that in the last three months, Vitra Tour served 31 participants with annual total participants reaching 80-100 people. Digital Ads play a role in increasing brand visibility and expanding market reach; however, the company's success is more determined by its ability to provide quality and meaningful travel experiences. This study concludes that an integrated marketing approach combining digital marketing with word of mouth marketing, coupled with a focus on service quality, is an effective strategy in building and maintaining business sustainability in the religious tourism sector.
PENGARUH PEMASARAN DAN INOVASI TERHADAP BRANDING UMKM TAWANGMANGU Andreas, Doni
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1090

Abstract

The objectives of this study are: 1) to determine the influence of marketing on product branding innovation in Tawangmangu MSMEs, 2) to determine the branding innovation of Tawangmangu MSMEs in improving marketing quality, and 3) to determine the marketing strategies implemented by Tawangmangu MSMEs in improving branding quality. The data collection technique used a quantitative approach with a survey method, namely distributing questionnaires to MSMEs in Tawangmangu and customers, which were then processed using SPSS version 22. Data analysis was conducted using multiple linear regression to test the influence of marketing and innovation on MSME branding. The results of the multiple linear regression test indicate a significant influence between marketing and innovation. Marketing and innovation jointly influence branding because they have a Sig greater than 0.05.
STRATEGI SUPPLY CHAIN RISK MANAGEMENT PADA UMKM Friskila, Sabet
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1091

Abstract

This study discusses supply chain risk management strategies for Micro, Small, and Medium Enterprises (MSMEs) amidst increasing consumer demand and intense competition. The purpose of this study is to identify various types of risks that may arise in supply chain activities and formulate effective mitigation strategies. The method used is a literature review that identifies nine types of internal risks, including quality risk, accidents, fire, security, fraud, market risk, infrastructure threats, technology connectivity risks, and human factors, as well as six external risks covering political, social, environmental, economic, technological, and legal risks. The results show that the implementation of international quality standards such as ISO, routine quality inspections, occupational safety training, technology-based surveillance systems (CCTV, IoT, blockchain), and periodic internal audits are effective mitigation measures. In conclusion, comprehensive supply chain risk management is essential to maintain operational smoothness, improve cost efficiency, and ensure the sustainability of MSME businesses.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025) Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 3 (2024) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 3 (2023)