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Edi Prihantoro
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dimedcom@gunadarma.ac.id
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+6221-78881112
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dimedcom@gunadarma.ac.id
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INDONESIA
Journal of Digital Media Communication
Published by Universitas Gunadarma
ISSN : -     EISSN : 29855756     DOI : https://doi.org/10.35760/dimedcom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal of Digital Media Communication is a means of publication for communication studies development. The area of research, theoretical thinking, and studies includes but not limited to : - DIGITAL TOURISM - CYBER PUBLIC RELATION - NEW MEDIA - DIGITAL MARKETING - DIGITAL MEDIA - DIGITAL LEARNING & EDUCATION
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol 1, No 1 (2022)" : 7 Documents clear
THE EFFECT OF MERRY RIANA YOUTUBE CHANNEL ON THE EPISODE “SMARTNESS ALONE IS NOT ENOUGH FOR YOU TO BE SUCCESSFUL” ON STUDENT LEARNING MOTIVATION Endah Purwitasari; Ardiya Putra Mahardika; Fitri Dwi Lestari
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6511

Abstract

The development of this technology eventually led to a more creative audio-visual era. The era of social media that is increasingly dominant makes the needs of users or internet users meet their information needs and search for information to satisfy these needs, which can be obtained and fulfilled audio and visually through YouTube. Content creators have the opportunity to be able to attract audience segmentation with lots of videos uploaded on their YouTube channel accounts. This study aims to determine how much influence Merry Riana's YouTube channel shows on the episode "smartness alone is not enough for you to be successful" on student learning motivation. The theory used in this research is the cognitive-behavioral theory, where this theory explains the pattern of human behavior. In this theory, individuals tend to form their conceptions which will directly influence their behavior. This study uses quantitative methods by distributing questionnaires to 100 student respondents from Gunadarma University. The analysis technique used is simple linear regression analysis. Respondents are students who have watched Merry Riana's video in the episode "smartness alone is not enough for you to be successful." The results of this study stated that the magnitude of the influence of Merry Riana's YouTube channel on the episode "change difficult to success" on student learning motivation was 56.8%. Based on these results, the hypothesis in this study was accepted with an explanation that there was an influence from Merry Riana's YouTube channel shows on the episode "smartness alone is not enough for you to be successful" on student learning motivation.
MY BODY IS MINE CAMPAIGN RESPONDING TO POSITIVE BEAUTY TRENDS (STUDY ON UNTOUCHED BRAND THINGS) Khalishah Irena Rifai; Noviawan Rasyid Ohorella
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6571

Abstract

This study aimed to determine the impact of positive beauty trends. Things Untouched created a positive beauty campaign through brand silicone covers, the "My Beauty Is Mine" campaign. The research method used in this study is a qualitative method with a descriptive approach. The data used in this study consists of primary data and secondary data. Primary data is obtained from interviews with several informants, and secondary data is obtained from books and other sources. The theory used in this research is the situational theory of the public. Data collection techniques used are interviews, observation, and online data searches. The research showed that the purpose of Things Untouched is to carry out this campaign to empower people who do not conform to the beauty standards that exist in society. Believing in our skin is what we produce, not what looks like sea's skin. It is the confidence to be different, stand out from the crowd, and be unique.
INTERPERSONAL COMMUNICATION PATTERNS AND COMMUNICATION BARIERS TO ROLEPLAY COUPLES ON SOCIAL MEDIA Tri Wahyu Retno Ningsih; Farah Nasya Adani
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6539

Abstract

This study aimed to find patterns of interpersonal communication and communication barriers that occur in role-play pairs on Twitter. This study uses a qualitative descriptive research method. The research informants were three pairs of role players. The results showed that three patterns of interpersonal communication occurred between the pair of role players, namely primary communication patterns, secondary communication patterns, and circular communication patterns. In interpersonal communication between the pair of role players, obstacles were found, namely misunderstandings in interpreting the message content, conflicts in relationships, obstacles caused by the network, and obstacles caused by the busyness of role-play players.
MARINYO'S ROLE IN NEGERI HUTUMURI, AMBON CITY Marleen Muskita; Rido Dominggus Latuheru
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6580

Abstract

Culture is a product of human creativity that is very diverse. Hutumuri village is part of the Pata Shiva family which still maintains its customs, one of which is marinyo. Marinyo's role for the community is to channel information from the king by shouting directly to the community. Currently, there are many smartphone applications that can be used as a channel of information to the community, so the role of marinyo is not functioning properly in the customs of the Negeri Hutumuri. The role of the marinyo in the customary land must function optimally, especially by the king who leads the country. The problem studied in this research is the role of marinyo in Negeri Hutumuri by seeing and knowing the role of marinyo in customs in Negeri Hutumuri in Maluku. This study aimed to determine the extent of the role of marinyo in the State of Hutumuri. The scientific approach used in this research is a qualitative descriptive approach where the researcher conducts interviews, observations, and literature studies. Research informants are raja, saniri, and marinyo. The study's results indicate that the role of communication, in this case, carried out by a marinyo is still very necessary. Communication carried out through the State Government (king), to Marinyo, then to the community through tabaos (bataria tita) is still effective because the message conveyed by a Marinyo can be accepted and clearly understood by the community.
FORMATION OF WOMEN'S BODY IMAGE IN THE “IMPERFECT” FILM FOR GENERATION Z IN INDONESIAN Safitri Nur Aeni; Edy Prihantoro; Diana Sari
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6538

Abstract

“Imperfect” is one of the inspirational films for generation Z women in Indonesia today. The film is a medium to provide information and entertainment to the community. Films can provide education, knowledge, and entertainment for the audience so that they can influence the audience to change according to the film's purpose. This study aimed to determine the effect of exposure and information quality of “Imperfect”  films on the body image formation of Indonesian Z-generation women. The research method used is quantitative research methods. The theory used is the theory of Uses and Gratification and the Theory of Social Comparison, which helps support body image formation. The results of the study indicate that there is an effect of exposure to “Imperfect” films and the quality of the film's information on the body image formation of Indonesian generation Z women. People who get information about the “Imperfect” film are interested in watching the film, in getting entertainment as well as information from the “Imperfect” film, especially the generation Z female group. Indonesia.
THE EFFECTIVENESS OF GOVERNMENT INSTAGRAM ACCOUNT TO FULFILL THE INFORMATION NEEDS STUDY ON @HUMASKOTATANGSEL Fahmil Hakim; Karina Jayanti
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6509

Abstract

South Tangerang City has official government social media accounts as their information media through the Communication and Informatics Service work unit @humaskotatangsel. This account is a medium that provides information to the public. The purpose of this study was to see the effectiveness of the @humaskotatangsel Instagram account in meeting the information needs of its people. This research uses quantitative research methods and the positivism paradigm. The data collection technique was carried out using a survey method using a questionnaire with a quota sampling technique. The respondents in this study were followers of the Instagram account @humaskotatangsel, which was calculated using the Slovin formula so that the total sample was 100 respondents. This study uses the uses and gratification theory, which assumes that media users play an active role in choosing and using which media is appropriate to meet their needs. In this case, the information needs of 48.3% of the fulfillment of the information needs of the people of Tangerang. And it is known from the results of the T-test that the value of t count (9.563) > t table (1.660). This figure shows Ho is rejected and Ha is accepted, which means there is an influence on the effectiveness of the @humaskotatangsel Instagram account in meeting the information needs of the Tangerang people.
Front Matter Journal of Digital Media Communication Vol. 1 No. 1, Juni 2022 Editorial Journal of Digital Media Communication
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6592

Abstract

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