cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aditya Halim Perdana Kusuma Putra
Contact Email
advancesresearch@gmail.com
Phone
+6282194548786
Journal Mail Official
advancesresearch@gmail.com
Editorial Address
Jln. Perintis Kemerdekaan, Puri Asri VII/A7 Makassar, Sulawesi Selatan, Indonesia (90245)
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Advances in Business & Industrial Marketing Research
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29857589     DOI : https://doi.org/10.60079/abim
Core Subject : Economy,
Economics, Econometrics & Finance
Founded in 2023, Advances in Business & Industrial Marketing Research publishes original research that promises to advance our understanding of Business & Industrial Marketing over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and applied research methods, including analytical, archival, experimental, survey and case study. The journal encourages articles of current interest to scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions to or new ways of thinking about practices and problems and invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Business & Industrial Marketing research and practice with discusses and proposes solutions and impact the field. Advances in Business & Industrial Marketing Research publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): October - January" : 5 Documents clear
Digital Disruption: Landscape of E-Business for Competitive Advantage Baskoro, Tia
Advances in Business & Industrial Marketing Research Vol. 2 No. 1 (2024): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i1.218

Abstract

The purpose of this study is to examine the intricate interplay between digital disruption and e-business, with a focus on the transformative impact of emerging technologies on competitive dynamics and market structures. The research design and methodology involve a comprehensive review of the literature, drawing insights from academic articles, reports, and scholarly publications to analyze the implications of digital disruption for e-business strategies and practices. The findings and discussion underscore the strategic significance of adopting a customer-centric approach and embracing technological innovation to drive sustainable competitive advantage in the digital era. Key insights include the paramount importance of prioritizing customer experience (CX) optimization initiatives, leveraging emerging technologies such as artificial intelligence (AI) and blockchain, and fostering organizational agility to navigate market disruptions and capitalize on emerging opportunities. The implications of this study extend to both academic and practical contexts, offering valuable insights for academics and practitioners alike. By prioritizing CX optimization, investing in emerging technologies, and cultivating a culture of innovation, e-businesses can position themselves for sustainable growth and competitiveness in the dynamic digital landscape.
Intersection of Islamic Values and Consumer Preferences Pradhita, Dewi
Advances in Business & Industrial Marketing Research Vol. 2 No. 1 (2024): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i1.231

Abstract

This study aims to explore the intersection of Islamic values and consumer preferences within the realm of marketing, particularly focusing on the implications for businesses operating in Muslim-majority markets or targeting Muslim consumers worldwide. The research design adopts a qualitative approach, utilizing thematic analysis to synthesize recent literature on Islamic marketing and consumer behavior. The findings reveal that Islamic principles such as halal authenticity, ethical considerations, and cultural sensitivity significantly influence consumer decision-making processes across various product categories. Additionally, the study highlights the growing importance of understanding the impact of technological advancements, regulatory developments, and socio-cultural shifts on consumer behavior and market dynamics within the context of Islamic marketing. The implications of these findings underscore the need for businesses to prioritize halal authenticity, ethical sourcing, and cultural sensitivity in their marketing strategies to build trust, credibility, and loyalty within Muslim communities. This study contributes to the advancement of theory and practice in Islamic marketing, informing strategic decision-making and promoting inclusive and ethical approaches to consumer engagement in the global marketplace.
The Journey of Marketing Research in Driving Successful Marketing Strategies Putra, Gani Ahmad
Advances in Business & Industrial Marketing Research Vol. 2 No. 1 (2024): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i1.241

Abstract

The study aims to explore the transformative impact of artificial intelligence (AI) and machine learning (ML) algorithms in marketing research, with a focus on understanding consumer behavior and optimizing marketing strategies. The research design and methodology involve a comprehensive review of recent literature and empirical studies in the field of marketing, analyzing trends, challenges, and opportunities associated with the integration of AI and ML technologies. The findings reveal that AI-driven analytics offer businesses unprecedented opportunities to gain deeper insights into consumer behavior, personalize marketing efforts, and optimize campaign performance. However, the widespread adoption of AI in marketing research also raises ethical considerations related to data privacy, transparency, and algorithmic bias. The implications of these findings underscore the importance of balancing the benefits of AI-driven insights with ethical practices to build consumer trust, maintain regulatory compliance, and foster long-term relationships with stakeholders.
Global Strategies: Navigating the Complexities of International Business in a Connected World Hasanah, Lila
Advances in Business & Industrial Marketing Research Vol. 2 No. 1 (2024): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i1.251

Abstract

This research investigates the dynamics of global strategies in the context of contemporary international business. The purpose is to identify emerging trends, challenges, and opportunities in the global business landscape and provide insights for practitioners, policymakers, and academics. A qualitative research methodology is employed, involving a systematic review of relevant literature from academic journals, books, and online databases. Thematic analysis and narrative synthesis are used to examine key themes and patterns in the literature. The findings reveal significant trends such as digital globalization, sustainability, and geopolitical dynamics, which are reshaping the international business environment.The discussion highlights the implications of these trends for firms, including the need for strategic agility, cross-cultural competence, and sustainability integration. The study underscores the importance of adapting global strategies to navigate uncertainty and capitalize on emerging opportunities in a rapidly changing world.
E-Business Ecosystems: Understanding the Dynamics of Digital Platforms and Marketplaces Bahari, Andi Faisal
Advances in Business & Industrial Marketing Research Vol. 2 No. 1 (2024): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i1.270

Abstract

The study investigates the intricate dynamics of e-business ecosystems, focusing on factors such as network effects, platform governance, technological innovation, and regulatory scrutiny. Through a comprehensive review of literature and analysis of various perspectives, the research aims to elucidate the evolving landscape of digital platforms and marketplaces. Employing a qualitative research design, the study synthesizes insights from scholarly articles, industry reports, and expert opinions to discern patterns and trends in e-business ecosystems. The findings underscore the transformative impact of digital platforms on traditional business models, highlighting the emergence of platform-based business models and the democratization of commerce. Moreover, the study delves into the implications of these dynamics for competition, regulation, and consumer behavior within e-business ecosystems. It identifies key challenges such as platform competition, regulatory scrutiny, data privacy concerns, and cybersecurity threats, and explores strategies for addressing them. The implications of the research extend to businesses, policymakers, and scholars, informing strategic decision-making, regulatory frameworks, and future research agendas. By advancing our understanding of e-business ecosystems, the study contributes to the development of innovative solutions and strategies that drive economic growth, foster innovation, and promote inclusive prosperity.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): June - September Vol. 3 No. 2 (2025): February - May Vol. 3 No. 1 (2025): October - January Vol. 2 No. 3 (2024): June - September Vol. 2 No. 2 (2024): February - May Vol. 2 No. 1 (2024): October - January Vol. 1 No. 3 (2023): June - September Vol. 1 No. 2 (2023): February - May Vol. 1 No. 1 (2023): October - January