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Advances in Community Services Research
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29859778     DOI : https://doi.org/10.60079/acsr
Core Subject : Education,
Other
Founded in 2023, Advances in Community Services Research publishes original research that promises to advance our understanding of Community Services over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and applied research methods, including analytical, archival, experimental, survey and case study. The journal encourages articles of current interest to scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions to or new ways of thinking about practices and problems, as well as invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Community Services research and practice with discusses and proposes solutions and impact the field. Your published articles can be read and cited by researchers around the world.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): September - February" : 5 Documents clear
Snack Tower as A Contemporary Business Opportunity to Increase Village Income Ikhtiari, Kirana; Nurfadila, Nurfadila; Ibrahim, Fifi Nurafifah; Syam, Hasnidar; Shaleh, Musliha
Advances in Community Services Research Vol. 2 No. 1 (2024): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v2i1.160

Abstract

Purpose: The specific aim was to provide training in making Snack towers, gift items made from snacks shaped like tarts or birthday cakes. These towers serve as an alternative option for gifts during important occasions. Study design/methodology/approach: The community service activity involved conducting training sessions in Snack tower making for the residents of Julukanaya Village to equip the participants with the necessary skills and knowledge to create Snack towers. The production process was designed to be cost-effective, allowing for adjustments based on individual budget constraints. The affordability of Snack towers led to high demand among the public. Findings: The community service activity successfully trained the residents of Julukanaya Village, enabling them to acquire new skills. The interest and enthusiasm of the community members were encouraged through this program, with the potential to increase their economic income. The Snack Tower production was identified as a contemporary business opportunity, presenting a viable option for new entrepreneurs. The Snack Tower business can also create employment opportunities for the surrounding community. Originality/value: The affordability and popularity of Snack towers make them a valuable option for gifts and presents during important occasions. The collaboration between the community and the trainers in this program can unleash the entrepreneurial potential of the Julukanaya Village community and contribute to the region's economic growth.
Marketing Strategies for Small and Medium Enterprises in Rural Areas Haris, Abdul
Advances in Community Services Research Vol. 2 No. 1 (2024): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v2i1.338

Abstract

Purpose: This study investigates marketing strategies for small and medium enterprises (SMEs) in rural areas, focusing on leveraging local resources, community-based marketing, and digital integration to enhance competitiveness and sustainability. Research Design and Methodology: The research employs a qualitative approach through a comprehensive literature review. This review synthesizes findings from existing studies on rural SME marketing to identify effective practices and strategies. Findings and Discussion: The findings reveal that leveraging local resources enhances product authenticity and sustainability, aligning with rural consumers' cultural values. Community-based marketing builds trust and loyalty through local engagement and participation in community activities. Despite challenges like the digital divide, digital integration allows SMEs to expand their reach and improve customer engagement via social media, e-commerce, and digital advertising. The study highlights the effectiveness of a hybrid marketing strategy that combines traditional and digital approaches. Implications: The study suggests the need for digital infrastructure improvements and targeted training to enable rural SMEs to utilize digital tools effectively. Support programs tailored to rural contexts are essential for implementing these strategies successfully. Future research should explore hybrid marketing strategies' long-term impacts and adaptability in various rural settings.
The Impact of Digital Marketing on Local Businesses Yendra, Yendra; Zakaria, Zakaria; Noy, Ismail
Advances in Community Services Research Vol. 2 No. 1 (2024): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v2i1.340

Abstract

Purpose: This study investigates how digital marketing impacts local businesses, focusing on its role in enhancing customer engagement, sales performance, and brand building. It aims to address the challenges local businesses face in adopting digital marketing tools and strategies to achieve sustainable growth and competitive advantage in a digital-first environment. Research Design and Methodology: A qualitative literature review method was used, incorporating systematic thematic analysis and meta-synthesis of existing academic studies. Relevant sources were selected from databases like Google Scholar, JSTOR, ScienceDirect, and ProQuest. The analysis emphasizes key digital marketing elements such as social media marketing, email marketing, and search engine optimization (SEO), particularly their effects on local businesses. Findings and Discussion: Digital marketing significantly boosts customer engagement by enhancing interaction and satisfaction through social media and email platforms. It increases sales and revenue via targeted advertising and improved online visibility through SEO. Additionally, digital marketing strengthens brand identities by enabling consistent and engaging content delivery. Challenges include continuous adaptation to digital trends and managing complex tools, highlighting the necessity for strategic planning and ongoing learning. Implications: This study emphasizes the need for local businesses to integrate digital marketing and invest in continuous skill development strategically. It provides practical insights for leveraging digital marketing to foster growth and resilience, contributing to academic and practical fields.
The Role of Appropriate Technology in Sustainable Development Design Sonjaya, Yaya; Noch, Muhamad Yamin; Sutisna, Entis
Advances in Community Services Research Vol. 2 No. 1 (2024): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v2i1.341

Abstract

Purpose: This study investigates the role of appropriate technology in sustainable development, focusing on its economic, environmental, and social dimensions. The purpose is to examine how appropriate technology can be effectively integrated into sustainable development design. Research Design and Methodology: A qualitative methodology was used, involving an extensive literature review of recent studies on appropriate technology. The research categorized findings into economic viability, environmental sustainability, and social inclusivity, and conducted a thematic analysis to synthesize these dimensions. Findings and Discussion: Findings reveal that appropriate technology offers significant economic benefits by reducing costs and fostering local entrepreneurship, enhances environmental sustainability through renewable resources and waste reduction, and promotes social inclusivity by engaging communities in the design process. The discussion highlights that appropriate technology can drive sustainable development by providing affordable, environmentally friendly, and socially equitable solutions. Implications: Implications suggest that successful integration requires innovative financing, supportive policies, and community engagement. This research provides a comprehensive framework for advancing the application of appropriate technology in sustainable development, offering insights for policymakers and practitioners
Training for Sustainable Development: Assessing the Impact on Community Resilience Marketing Hasyim, Hasyim; Bakri, Muhammad
Advances in Community Services Research Vol. 2 No. 1 (2024): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v2i1.369

Abstract

Purpose: This study assesses the impact of sustainable development training on community resilience marketing, focusing on enhancing participants' understanding of sustainability and its application in marketing strategies. Research Design and Methodology: A qualitative literature review method is employed, systematically gathering, evaluating, and synthesizing existing research on sustainable development training. The review critically examines academic sources to identify key themes and patterns related to the influence of training on marketing practices aimed at supporting community resilience. Findings and Discussion: The findings indicate that sustainable development training significantly enhances participants' knowledge of sustainability principles, leading to the adoption of green marketing, ethical advertising, and community-driven initiatives. These practices contribute to community resilience by addressing local environmental and social challenges and fostering local engagement. Training also promotes collaboration and knowledge sharing, creating networks that support continuous improvement and adaptation in marketing strategies. Implications: The study highlights social networks' transformative potential in enhancing community empowerment but underscores the necessity for targeted interventions to mitigate issues related to digital access, online safety, and the ethical use of data. These insights are valuable for policymakers, technology developers, and educators aiming to create inclusive digital environments that support community growth and individual empowerment.

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