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Aditya Halim Perdana Kusuma Putra
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Advances: Jurnal Ekonomi & Bisnis
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29859859     DOI : https://doi.org/10.60079/ajeb
Core Subject : Economy,
Economics, Econometrics & Finance
Established in 2023, Advances: Journal of Economics & Business is dedicated to publishing original research that contributes to the advancement of knowledge in the fields of economics, management, and accounting. This esteemed journal encompasses a wide range of research topics and employs various rigorous methodologies. The publication warmly welcomes significant research employing diverse primary and applied research methods, including analytic, archival, experimental, survey, and case studies. The journal particularly encourages articles that hold substantial relevance to economics scholars while also offering practical insights for organizations and society at large. We strongly encourage researchers to explore innovative solutions and novel perspectives on practices and problems, while also inviting reasoned and critical analysis. Advances: Journal of Economics & Business serves as a platform for facilitating the exchange of impactful research among professionals and academics engaged in economic studies, management, and accounting research and practice. By fostering discussions and proposing solutions, the journal aims to generate practical implications and field-level impacts. Published articles in our journal have the potential to reach and be referenced by researchers worldwide, amplifying the influence and reach of your work.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 5 (2023): September - October" : 5 Documents clear
Strategic Approaches to Marketing Management in Contemporary Business Environments Lestari, Vera
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.210

Abstract

This study aims to provide a comprehensive overview of strategic marketing management in contemporary business environments, focusing on the importance of customer-centric strategies, data-driven approaches to market segmentation, targeting, and positioning (STP), effective brand management, and the increasing significance of digital marketing. A thorough review of existing literature on strategic marketing management, including seminal works and recent research articles, was conducted to synthesize key insights and perspectives. The analysis encompassed various aspects such as customer-centricity, market segmentation, targeting, positioning, brand management, and digital marketing strategies. The findings highlight the evolving nature of marketing practices, driven by shifts in consumer behavior, technological advancements, and competitive dynamics. Key findings include the imperative of prioritizing customer-centricity, approaches to STP strategies, the importance of effective brand management in building strong brand equity, and the growing significance of digital marketing in reaching and engaging with target audiences. The implications of this study are manifold. For practitioners, the findings underscore the importance of aligning marketing strategies with evolving consumer needs and preferences, leveraging data analytics and technology to optimize marketing effectiveness, investing in effective brand management practices, and embracing digital marketing channels and technologies. From a theoretical standpoint, this study contributes to the existing body of knowledge by providing empirical evidence and insights into contemporary practices and challenges in strategic marketing management. It also highlights the need for interdisciplinary collaboration between scholars and practitioners to address complex marketing challenges and drive innovation in marketing practices.
Strategies for Success in the Global Islamic Market Meutia, Cut
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.215

Abstract

The purpose of this study is to comprehensively examine the dynamics of the global Islamic market, with a focus on Islamic marketing, consumer behavior, branding strategies, innovation in Islamic finance, and challenges and opportunities for businesses. The research design and methodology entail a qualitative approach, utilizing a systematic literature review to synthesize existing knowledge and insights from academic articles, books, reports, and scholarly sources. Findings and discussion reveal the paramount importance of integrating Islamic principles with modern marketing practices, emphasizing ethical conduct, authenticity, and social responsibility to engage Muslim consumers effectively. The implications of the study underscore the necessity for businesses to adopt holistic strategies that align with Islamic values to build trust, credibility, and loyalty among Muslim consumers. This multi-perspective approach acknowledges the diverse needs and preferences of Islamic consumers, highlighting the significance of cultural sensitivity, technological innovation, and corporate social responsibility in navigating the complex and competitive landscape of Islamic markets.
Leveraging Financial Statement Audits for Strategic Business Insights Safira, Putri Ayu
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.242

Abstract

The purpose of this study is to explore the strategic implications of leveraging financial statement audits for organizational decision-making and performance enhancement. Through a comprehensive literature review, the research design and methodology involved systematic analysis of existing literature to identify key themes, concepts, and empirical findings related to the strategic utilization of audits. Findings reveal the evolution of financial statement audits from traditional compliance tools to strategic assets, driven by technological advancements, regulatory reforms, and changing stakeholder expectations. Implications suggest that organizations can enhance decision-making processes, mitigate risks, and seize opportunities by investing in audit capabilities and technologies, fostering collaboration, and adopting proactive audit planning approaches. The synthesis of findings highlights significant opportunities for further research, including exploration of specific audit methodologies, governance structures, ethical challenges, and audit education initiatives. The study underscores the importance of continued research efforts and collaboration to advance knowledge and practice in leveraging financial statement audits for strategic business insights, enabling organizations to thrive in today's complex and dynamic business environment.
The Role and Impact of Government Audit Practices in Maintaining Public Trust Syam, Hasnidar
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.279

Abstract

Purpose: This study explores the critical role of government audit practices in promoting transparency, accountability, and public trust within governance systems. It examines the current state of government audit practices, identifies challenges and limitations, and proposes strategies for enhancing audit effectiveness. Research Design and Methodology: Employing a systematic literature review approach, the research design involves comprehensive searches across academic databases to identify relevant studies Findings and Discussion: Findings indicate that robust audit practices are associated with lower levels of corruption, higher government effectiveness, and enhanced public trust. However, challenges such as resource constraints and political interference hinder audit effectiveness. Implications: This research contributes to advancing the effectiveness and relevance of government audit practices, thereby promoting good governance and accountability within governmental entities.
Audit and Assurance Practices to Emerging Global Regulatory Landscapes Susanto, Edy; Kalsum, Ummu
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.289

Abstract

The study explores contemporary audit and assurance practices within emerging global regulatory frameworks, aiming to elucidate their evolution, challenges, and implications. The purpose is to analyze the impact of international accounting and auditing standards adoption, particularly IFRS and ISAs, on audit practices and regulatory landscapes. Employing a systematic literature review methodology, the research synthesizes existing scholarly works to uncover patterns and trends in audit practices. Findings indicate a significant shift towards convergence in audit practices across jurisdictions due to globalization and regulatory harmonization efforts. However, challenges persist, including variations in interpretation and application of standards, as well as the need for auditors to adapt to emerging risks and technologies. The discussion highlights the role of risk-based auditing methodologies in addressing contemporary business complexities and stakeholder expectations. Implications suggest the necessity for continuous adaptation and innovation in audit practices, leveraging technology, collaboration among stakeholders, and regulatory oversight to ensure audit quality and relevance.

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